An amazing year for SEAT

An amazing year for SEAT

20.12.2018: SEAT will remember 2018 as the year that saw the birth of CUPRA, the launch of the Tarraco and the presentation of record sales and financial results The internationalisation of the brand, which is present in more than 80 countries, is making ste

    SEAT will remember 2018 as the year that saw the birth of CUPRA, the launch of the Tarraco and the presentation of record sales and financial results

    The internationalisation of the brand, which is present in more than 80 countries, is making steady progress with strategic projects in China and Algeria

    Digitalisation and car connectivity projects go full throttle

    SEAT received more than 60 awards this year for its vehicles as well as company initiatives

2018 has been an exceptional year for SEAT. In these past 12 months, SEAT saw the birth of CUPRA, the company’s first sub-brand, and the launch of the Tarraco, the brand’s new flagship model. The year began with record results and the company expects to post historic high sales figures by the end of December.

Projects such as Algeria or China are a step forward in the internationalisation strategy of the brand, which is present in over 80 countries. Furthermore, in 2018 SEAT went full throttle in digitalisation, with major projects in the area of connectivity, and the company’s different initiatives and the characteristics of its cars have earned SEAT more than 60 awards this year. The following 18 milestones of 2018 will go down in the history of SEAT:

01 - Surging figures

SEAT kicked off the year with the best results in its history, with an after tax profit of 281 million euros, sales of 470,000 vehicles and a turnover of more than 9.5 billion euros in 2017. Until September, the financial results confirmed this positive trend. In addition, the company is expected to close the year with the best sales figures in its history, after exceeding the volume of the entire previous year in November, with 492,300 vehicles delivered.

02 - Ave, Tarraco!

SEAT presented the long-awaited Tarraco, the company’s largest SUV and new brand flagship, in its namesake city of Tarragona. Its name was chosen for the first time by popular vote by more than 146,000 brand enthusiasts who participated in the final stage of the #SEATseekingName initiative. The Tarraco completes the SUV range together with the Ateca and the Arona and production began in the Wolfsburg plant in mid October. The first units will be sold at the beginning of 2019.

03 - CUPRA, the birth of a unique brand

Synonymous with the ultimate expression of SEAT sportiness, CUPRA was presented as a new company brand with its own unique personality, designed to captivate motoring enthusiasts and all those looking for a brand that is original, sophisticated, passionate and sporty. Its first model, the CUPRA Ateca, has been in the dealer network since October, and its electric racing version, the eTCR, lays the groundwork of new multibrand touring car competition, which will be launched in 2020.

04 – Reinforced top management

The Chairman of the Volkswagen Group, Dr. Herbert Diess, was named Chairman of the SEAT Board of Directors in June. Moreover, SEAT President Luca de Meo has also been the new Chairman of the Board of Directors of Volkswagen Group España Distribución since July, making him the maximum representative of the Volkswagen Group in Spain.

05 - Ni hao, China

Volkswagen Group China, SEAT and JAC partnered to promote the development of electric mobility in China. They signed two strategic agreements in Berlin and Madrid in 2018, whereby SEAT became a partner in the JAC Volkswagen joint venture, specifying that the SEAT brand will reach China in 2021 and the three partners will work together on electrifying SEAT vehicles. Furthermore, the cornerstone of the new R&D centre in Hefei has already been laid.

06 – With sights set on Africa

SEAT was designated by the Volkswagen Group to lead the consortium’s growth in North Africa. SEAT has boosted its growth in Algeria by assembling the Arona, the Leon (including its CUPRA version) and the Ateca together with the Ibiza in the Volkswagen Group's plant in Relizane. Since the plant was inaugurated in 2017, more than 60,000 Volkswagen Golf, Polo, Tiguan, Passat and Caddy; Skoda Octavia, Rapid and Fabia; Audi A3 and Q2, in addition to the SEAT Ibiza, Arona, Leon and Ateca vehicles have been assembled there.

07 - SEAT in Norway: click, click, go!

Continuing with the company’s international expansion, SEAT headed to Norway in April, a reference country in new trends and future mobility. With an eCommerce-based distribution format, the company enables users to buy a car 24 hours a day, 365 days a year. The platform's simple design and intuitive use make it possible to conclude the purchase transaction in 10 minutes after making five clicks.

08 – Revving up the connected car

After SEAT pioneered the integration of the WAZE cooperative navigation system, it was also the first brand this year to integrate Shazam in its vehicles, the mobile app that recognises music. This new step in connectivity was completed in November with the launch of the virtual voice assistant Amazon Alexa in Spain, Italy and France, as well as the UK and Germany. Alexa enables drivers to optimise their time at the wheel and simplify access to different functions.

09 – Guardian angel, zero accidents

At the Smart City Expo World Congress held in Barcelona last November, SEAT presented a developed version of its ‘guardian angel’ Cristobal prototype, which includes advanced safety assistants aimed at reducing risks and accidents. As part of its evolution, Cristobal is now equipped with 5G technology that enables connecting the vehicle with its surroundings (pedestrians and streetscape), a feature that has been tested in collaboration with Telefónica.

10 – Scooting with SEAT

At the Congress, the company also showcased the new SEAT eXS powered by Segway, an e-KickScooter that signals SEAT’s first step in its micromobility strategy with the goal of responding to the growing demand for last-mile electric urban mobility.

11 – Mobility on the move

Since it was created in late 2017, the SEAT Metropolis:Lab Barcelona has been working on developing innovative proposals to enhance urban mobility. Its initial projects are Bus on Demand, an initiative that aims to improve public transport efficiency with a service that adapts to user demands, and ride sharing, an app that enables commuters to connect, giving people who live in the same area the opportunity to commute together.

12 - Respiro, carsharing by SEAT

At the Mobile World Congress (MWC), SEAT announced the creation of XMOBA, an independent company dedicated to developing and testing smart new mobility services. This subsidiary promoted the purchase of Respiro, a pioneering hourly car hire startup that operates in Madrid and works with a pay per use system. Scheduled for release in new cities in the next few years, the purchase of Respiro will help SEAT enter into new channels and diversify its business model.

13 - Hola, Dr. Vollmer!

Dr. Christian Vollmer was named new SEAT Vice-president of Production and Logistics in March. In this phase of digital transformation and commitment to Industry 4.0, he will also be responsible for furthering the initiatives related with environmental sustainability and for the challenges of future mobility, in addition to overseeing production in all of SEAT’s manufacturing centres. Dr. Vollmer's arrival also follows on the incorporation of Dr. Rainer Fessel as director of the Martorell factory.

14 - 25 years in Martorell, 10 million cars

The Martorell factory, the heart of SEAT, celebrated its 25th anniversary this year. Around 12,500 people work in Martorell, when combining the factory and the company's central services. More than 10 million cars of 39 models and different versions have been made here in its 25 years of history. Today, the Martorell factory is a benchmark of Industry 4.0, an engine of growth for employment generation and industrial development, and a plant that is efficient, sustainable and eco-friendly.

15 - Audi A1 made in Martorell

The sporty new compact Audi A1 has been made exclusively in the SEAT plant since October and is distributed to all the markets where it is sold, which makes a positive contribution to increasing the plant's export volume, which already stands at over 80%. The Audi A1 is the second premium car made in Spain following the Audi Q3, which also rolled off the assembly line in Martorell.

16 - SEAT Ibiza, runner-up for Car of the Year 2018

2018 was an award-winning year for SEAT’s most iconic model, the Ibiza. After concluding 2017 with the ABC Best Car of the Year 2018 award, the most prestigious recognition in Spain's automotive sector, the Ibiza continued to receive awards all year: finalist for Car of the Year 2018, Best Supermini by What Car? (UK), Firmenauto des Jahres 2018 in Germany, Citadine de Réference by La Revue Automobile in France, Best Car of the Year in Catalonia 2018, Best Cars 2018 Motorpress Ibérica award for Best Utilitarian, or the Schibsted Motor Awards prize for Best Small or Compact Car, among others.

17 – The world’s first CNG urban SUV

The Paris Motor Show was the backdrop for the global launch of the new SEAT Arona TGI, the world's first urban SUV equipped with a hybrid engine fuelled with Compressed Natural Gas (CNG) and petrol. Furthermore, SEAT signed partnership agreements with Snam and AFGNV to promote vehicular natural gas and biogas in Italy and France.

18 – CARS, more than cars

In 2018 SEAT celebrated the first anniversary of the CARS healthcare centre which made the company a pioneer in preventive medical services and a paradigm of healthy company. In addition, SEAT's Healthy Company Scientific Committee is carrying out the MedCARS study to determine the benefits of a healthy lifestyle on the employees and the general public. Moreover, the more than 2,000 employees of the Volkswagen Group in Spain are also benefitting from the Health Services that SEAT provides to all of its workers.

Cristina Vall-Llosada- photos Seat


20.12.2018 / MaP

More News

New Golf GTI TCR2 special edition - From the racetrack to the road
The new top model for the road which will make its debut in 2019 and which will likewise sport the letters ‘TCR’ is a real treat for fans of the Golf GTI and of the touring car series. And this is no surprise: the road version of the s more >>
Mitsubishi Motors Creates Energy Self-Sufficient Dealership
– Installs Large Capacity Panels and Battery Storage at Kyushu ShowroomMitsubishi Motors Corporation (MMC) and Kyushu Mitsubishi Motors Sales Co., Ltd. are aiming to more >>
Design your personalised McLaren 720S Spider
.... with the McLaren Automotive Digital Configurator    Digital configurator showcasing full range of colours and options now available online    Buyers can explore millions of unique permutations for n more >>
ÖAMTC: Diese Neuerungen kommen 2019 auf Autoreisende zu
Fahrt in Süden erleichtert, neue Umweltzonen und zusätzliche Dieselfahrverbote 2019 hält für Autoreisende einige Änderungen parat. So wird die nächste Fahrt in den Süden wesentlich leichter und kürzer: Seit 2. Dezember 2018 ist das letzte Teilstück der slowenischen Autobahn A4 bis zur kroatischen Grenze more >>
An inside look at the CUPRA e-Racer
•    The battery, weighing 450 kg, is the part that determines the design and location of the remaining elements•    Four engines, located at the rear, succeed in reaching 12,000 rpm and accelerating from 0 to 100 km/h in 3.2 seconds•    The car features an energy recovery system to harness p more >>
Porsche - New building project in Stuttgart
Porsche Design Tower and new Porsche Centre at the Pragsattel in Stuttgart New building project of Porsche and Porsche Design in Stuttgart: together with its subsidiary, the sports car manufacturer is planning to build a Porsche Design Tower and a n more >>
Porsche Boxster and Cayman model ranges to be expanded
The new Porsche 718 T – reduced to maximum driving pleasureWith the 718 T, Porsche has transferred the puristic design of the 1968 911 T to its range of two-seater sports cars. The new model in the Boxster and Cayman ranges combines the more >>
The Euro Repar Car Service multi-brand maintenance and service network has been launched in 6 new countries in 2018
6 new countries: Russia, Bulgaria, Morocco, Greece, Saoudi Arabia, Sweden.•    A deployment ensured both by the Group’s subsidiaries and by its importers – 7 of which have already launched the network in their country. more >>
Bestselling mid-size model in the world: the VW Passat has stood for progress for 45 years
With more than 29 million1 vehicles produced, the Passat is one of the most important models in the business class    Together with the Beetle (21.5 million) and Golf (35 million), the Passat is one of the three most successful Volkswagen models    At the end of January 2019, Volkswagen will start the countdown for the next evoluti more >>
Honda Continues Advancing Toward a Safer Future with 2018-2019 Model Lineup
NHTSA 5 Star Overall Vehicle Score for every model testedSeven models receive 2018 IIHS TSP or TSP+ 70 percent of Honda vehicles sold now feature Honda Sensing®Honda's model year 2018-2019 car and light-truck line more >>
Investing in the future: Porsche trains technicians for Aftersales in Puebla
Further “Training and Recruitment Centre” for the global dealer networkPorsche strengthens service within its global dealer network. After establishing similar centres in Manila and Cape Town, Porsche is now opening more >>
Porsche inspecting ski bags in the Macan and Cayenne models
Porsche is recalling the “ski bag” vehicle accessory. The sports car manufacturer is recalling to workshops a total of 1,738 Macan and Cayenne vehicles worldwide which were originally fitted with the accessory, of which 568 units are in Germany. T more >>
Ford's Driving Skills for Life Trains Motorists Throughout Africa and Middle East in 2018
New Markets, New Initiatives, and Newly-Licensed Drivers•    Driving Skills for Life benefitted more than 1 600 drivers across the Middle East and Africa, making it the most successful year to date for Ford's globally renowned pro more >>
VW First Interim Report of the Sustainability
First Interim Report of the Sustainability Advisory Board of the Volkswagen Group The Volkswagen Group’s Sustainability Council has presented its first interim report (from left): Georg Kell, Gesche Joost and Michael Sommer. & more >>
Groupe Renault Board of Directors communication
The Board of Directors met in ordinary session under the Chairmanship of Philippe Lagayette, Lead Independent Director to discuss its agenda. As part of the agenda, Claude Baland, Senior Advisor in cha more >>
Automechanika releases calendar for 2019
Automechanika’s new annual companion captures the industry’s visions for the future and stages them in the form of spectacular vehicles. The result: complex, futuristic motifs composed solely of car parts from Automechanika exhibitors. This i more >>
Seven amazing features on the new LEXUS UX
Featuring bold design, agile performance and breakthrough ideas, the new Lexus UX challenges everything which has gone before it. With the first cars arriving early in 2019, UX drivers will discover a crossover rich in imaginative technology and beautiful craftsmanship. more >>
Wichtig für sportliche Fahrer: Bußgeldbescheid häufig anfechtbar
Die deutschen Straßen sind eine Einkommensquelle für den Staat. Mit straffen Bußgeldern sollen Ordnung und Sicherheit gewährleistet werden, allerdings kommt es häufiger zu formellen und inhaltlichen Fehlern, als gedacht. Das ist speziell f&uu more >>
Opel is on Track 2018 Review
Successful year: Opel puts PACE! strategic plan into actionPocket-rocket: Sporty Opel Corsa GSi extends model rangeStrong start: New Combo Life and Combo Cargo “Van of the Year 2019”Visionary: From Opel GT to GT more >>
McLaren and OnePlus redefine speed wth OnePlus 6T McLaren Edition phone
McLaren and mobile phone company, OnePlus to unveil the new OnePlus 6T McLaren Edition at the companies “Salute to Speed” event at the McLaren Technology CentreThe OnePlus 6T McLaren Edition is a harmonious combination of speed, technol more >>
Real life safety: the Mercedes-Benz EQC and safety
Proven to be safe – the new Mercedes-Benz EQC The new Mercedes-Benz EQC (combined power consumption: 22.2 kWh/100 km; combined CO2 emissions: 0 g/km, provisional figures)[1] is also a genuine Mercedes when it comes to passive safety. In addition t more >>
Lexus pushes the boundaries of ride comfort with world-first suspension innovations in the all new ES
Lexus applies new technologies and designs to further enhance ride comfort and handling stability in the all-new ES luxury sedanWorld-first Swing Valve Shock Absorber has ultra-low velocity valves for precision damping performance at very low speeds more >>
The SEAT Tarraco’s new assistant - that looks out for cyclists
The new SUV features an assistant that detects the presence of cyclists, who are involved in 8% of all road accidents in EuropeThe car alerts the driver with an audible and visual warning signal, or even brakes automatically more >>
Volkswagen: Renewed improvement in mood among employees
First Stimmungsbarometer (opinion barometer) with renewed management team confirms transformation    Diess: “We are on the right track with our strategy and cultural change.”    Kilian: “Employee feedback is an incentive and a call for further improvements.” Volkswagen employ more >>
SEAT tunes in to music with the new Radio Primavera Sound
Two International Brands •    The carmaker partners in the creation of this new digital radio station, with programmes dealing with musical trends and emerging culture•     Primav more >>
McLaren prototype spied in central London LEGO® store
Partly disguised by miniature McLaren Senna camoEngineered for frequent reassemblyStory will build in January 2019 – see the first chapter online at: more >>
Honda Begins Production of All-New 2019 Passport in Alabama
All-new Passport joins award-winning Honda SUV lineupMore than 1,500 associates at Honda Manufacturing of Alabama, LLC (HMA) today celebrated the start of mass production of the all-new 2019 Honda Passport SUV. Going on sale early next year, Passpo more >>
Tesla Model 3
Over the coming weeks, we will be inviting Model 3 reservation holders in Europe to begin placing their orders for our first two configurations – similar to the US, beginning with Model 3 Long Range Dual Motor All-Wheel Drive, and our top of the line Model 3 Performance version. more >>
The new VW T-Cross is available to order now
Maximum flexibility thanks to innovative and spacious vehicle interior concept    Digital cockpit, perfect connectivity and assistance systems from higher vehicle categories as standard    For sales launch: limited “1st Edition” special edition more >>
Audi gives starting signal for production in Algeria
Audi A3 and Audi Q2 to drive off the assembly line in Relizane in northwest Algeria        Start of production at the plant of longtime Audi importer SOVAC S.P.A.        more >>
R.S. Performance: the new line of accessories and derivatives designed for the Renault Sport community
Renault Sport customers buy much more than cars; they buy into the burning passion for motorsport that has been part of Renault’s lifeblood since its founding days. It is for this reason that Renault Sport has decided to stoke their passion further with more >>
Blacklane Is the Official Transportation Partner of the FIA Annual General Assembly and Prize Giving Gala
Blacklane Chauffeuring 600 Delegates, including Formula 1, Formula E and World Rally Champions FIA has selected Blacklane as the Official Transportation Partner of the FIA Annual General Assembly and Prize Giving Gala. more >>
Volkswagen employee Ines Doberanzke-Milnikel is awarded Federal Cross of Merit for Memorial Site work
German president presents Cross of Merit at Schloss Bellevue -  Photo: Federal German Government / Gero Breloer   Decoration honors Doberanzke-Milnikel’s personal commitment and the social responsi more >>
The new Audi TT can be ordered now - More performance for the compact sports car
Sharper design on standard models and with optional S line exterior package Higher-powered TFSI engines with 145 kW (197 hp) and 180 kW (245 hp)Upgraded standard equipment with Audi drive select driving dynamics system more >>
The new Mercedes B-Class can be ordered now
First vehicles come to showrooms in February 2019 The new Mercedes-Benz B-Class puts the emphasis on sport with the Sports Tourer. It looks more dynamic than its predecessor and is more agile on the road while offering greater c more >>
SEAT Winter testing- Engineers in the Arctic Circle
•    Gonzalo Giménez, head of Brakes and Active Safety Systems at SEAT, spends up to 10 weeks a year far from home testing cars in conditions of extreme cold•&nbs more >>
Sound sophistication of the all New Lexus ES
The ultra-quiet interior of the all-new Lexus ES provides the perfect setting to enjoy top quality audio, whether you want to travel to the stirring soundtrack of a symphony orchestra, or ease away the kilometres to a background of ambient music. The more >>
Hyundai-Kia Announce Leadership Appointments at Overseas Operations
•    Appointments to enhance capabilities of overseas businesses•    New leadership to help companies cope with shifts in global business environmentHyundai Motor Company and Kia Motors Corpor more >>
Groupe PSA and Toyota open the next chapter of their long-term partnership in Europe
Groupe PSA to supply a Compact Van (C-Van) to Toyota.Toyota to take financial ownership of the TPCA joint-venture operations in Czech Republic, maintaining current production for both companies.Toyota Motor Corporation (TMC) and Group more >>
2001-2023 copyright