2019 is a crucial year for the globalization of Great Wall Motors

2019 is a crucial year for the globalization of Great Wall Motors

05.09.2019: Great Wall Motors' Yongchuan Factory in Chongqing put into Production, Radiating the Southwest and Aiming Globally Since the beginning of the year Great Wall Motors has taken measures for its globalization. In January, Great Wall Motors' HAVAL B

Great Wall Motors' Yongchuan Factory in Chongqing put into Production, Radiating the Southwest and Aiming Globally

Since the beginning of the year Great Wall Motors has taken measures for its globalization. In January, Great Wall Motors' HAVAL Brand put forward the "5-2-1 Globalization Strategy".

 In April, Wei Jianjun, Chairman of Great Wall Motors, was invited to attend The Second Belt and Road Forum for International Cooperation CEO Conference to explore more possibilities for Chinese automobile enterprises to "go global". In June, Great Wall Motors' Tula Factory in Russia, the first overseas full process vehicle manufacturing factory built by Chinese automobile brands, was completed and put into production. Now, Great Wall Motors will make another achievement of its globalization.

Great Wall Motors' Yongchuan Factory in Chongqing will be completed and put into production by the end of August. Yongchuan Factory in Chongqing is the fifth full process vehicle manufacturing base of Great Wall Motors in the world. The global production layout of Great Wall Motors will be achieved and the "globalization strategy" of Great Wall Motors is further supported with Yongchuan Factory in Chongqing, the manufacturing bases that have been put into production such as Baoding Factory, Xushui Factory, Tianjin Factory and Tula Factory in Russia, and those that are under construction such as Zhangjiagang Factory, Rizhao Factory, Pinghu Factory and Taizhou Factory, as well as several KD factories of Great Wall Motors along the "Belt and Road".

Meanwhile, the first product of Great Wall Motors' new P Series Pickup which is a new brand under Great Wall Pickup will also be launched. As a global pickup brand, Great Wall Motors' new P Series Pickup is a new generation of pickups around the world, reshaping the global pickup landcsape and competing head-on with Toyota, Ford and other international mainstream pickup brands, aiming at the world's Top Three.

Why did the fifth full process vehicle manufacturing base of Great Wall Motors in the world settle in Chongqing?

For an automobile enterprise, when setting up a factory, it should not only consider the economic environment and geographical location of the city, but also evaluate whether the city's comprehensive service capacity can match the development demands of the automobile industry and the enterprise itself. Chongqing is undoubtedly one of the ideal choices.

This year marks the 20th anniversary of the "West China Development" strategy. Over the past 20 years, a high-level layout of expansion has been established in West China, presenting one of the most significant changes in China's regional economic pattern.

In particular, the Chengdu-Chongqing urban agglomeration has achieved unprecedented development. Meanwhile, as an important automobile industry base in China, Chongqing enjoys a strong industrial atmosphere, complete industrial facilities and obvious advantages in transportation and logistics which further promotes Great Wall Motors to set up a factory in Chongqing.

In addition, setting up a factory in Chongqing is an important measure for Great Wall Motors to take active part in and integrate into the "Belt and Road" construction and drive the regional economic development. Eastward, it can follow the Yangtze River waterway to run through the Yangtze River Economic Belt. Southward, it can take advantage of the Pan-Asian Railway to cover the entire Southeast Asian market. Westward, it can take advantage of the Chongqing-Xinjiang-Europe International Railway to radiate the vast northwest region and rejuvenate the "Silk Road".

With the completion and commissioning of Great Wall Motors' Yongchuan Factory in Chongqing, Great Wall Motors will form a more competitive global research, production and marketing system. So far, Great Wall Motors has formed a R&D pattern covering 10 regions in 7 countries globally and established marketing networks in more than 60 countries, covering overseas markets in central and Eastern Europe, Asia Pacific and Africa.

Great Wall Motors has planned 9 manufacturing bases such as Baoding Factory, Xushui Factory, Tianjin Factory, Yongchuan Factory in Chongqing, Zhangjiagang Factory in Jiangsu, Rizhao Factory in Shandong, Pinghu Factory in Zhejiang, Taizhou Factory in Jiangsu and Tula Factory in Russia, as well as 5 KD factories, forming a "9+5" global production system.

More importantly, the Sichuan-Chongqing Economic Zone, represented by Chongqing, is also one of the most important sales areas of products of Great Wall Motors. Setting up factory in Chongqing will not only bring Great Wall Motors closer to the market, but also inject new vitality into the Chongqing automobile market by combining the efforts of both sides. In addition, Great Wall Motors will actively take social responsibilities in tax payment, poverty alleviation and employment promotion to boost economic development in Chongqing.

Led by the P Series Pickup, Great Wall Motors accelerates its globalization

As an important project in the global production layout of Great Wall Motors, Yongchuan Factory in Chongqing, after its completion and commissioning, will become the fifth full process vehicle manufacturing base of Great Wall Motors in the world and the first vehicle manufacturing base in South China representing the top level of Chinese automobile and even Made in China.

It is worth mentioning that Great Wall Motors' new P Series Pickup will be launched with mass production on the same day as the completion and commissioning of Yongchuan Factory in Chongqing. There are three models, respectively commercial pickup, passenger pickup and cross-country pickup. The birth of P series pickup indicates that Great Wall Pickup is accelerating its globalization, opening the era of passenger pickup, leading the pickup culture with Chinese characteristics and becoming one of the world's top three pickup brands.

On August 18, Great Wall Motors' new P Series Pickup officially launched its pre-sale. As the first product in the era of 3.0 multi-purpose passenger pickup, the P Series Pickup is characterized with the"Five-Centered New Ecology", namely in terms of passenger, intelligence, network, customization and cleanness. In addition, as the first product launched by the new exclusive P71 platform, P Series will be safer, more comfortable, lighter and more versatile.

Now, at the historical starting point of global competition, Great Wall Motors is steadily advancing its globalization journey from a global production layout to global products. With world-class intelligent manufacturing capabilities, Great Wall Motors will not only promote the transformation and upgrading of Made in China, but also have the confidence and strength to stand out when competing with international mainstream automobile enterprises.

Haval Motors SA  also photos

Permanent-URL: http://www.automobilsport.com/great-wall-motors-haval-2019-crucial-year-globalization---196775.html

05.09.2019 / MaP

More News

Premiere: New energy for the VW Beetle
Volkswagen Group Components supplies a complete electric drive for the historic Beetle    Concept allows for the electrification of many different historic vehicles    Individually tailored conversion carried out by partner co more >>
10 golden rules for transporting children in your car - also legislation
Child Safety•    Two out of every three youngsters travel incorrectly in cars•    Common mistakes include placing them in inadequate child seats or with loose harnesses•    In a collision at 50 km/h the injury sustained by a child weighing 8 kg that gets thrown from the seat more >>
Volkswagen do Brasil develops its first vehicle for the international market
Volkswagen do Brasil is developing its first vehicle concept for the international market. The model known as the “New Urban Coupé” was 100% designed and developed in Brazil.    World premiere of the Brazilian “New Urban C more >>
Goodyear and Brabham Automotive announce global partnership
•    Collaboration across racing and road car developments•    Goodyear Racing tyres to be fitted to track cars•    Goodyear Eagle F1 SuperSport chosen for the official road compliant co more >>
Toyota Motor Europe starts production of new 2.0L engine at Poland plant
    Toyota Motor Manufacturing Poland (TMMP), in Jelcz-Laskowice, starts production of new 2.0L petrol engine today    Engine belongs to the new Toyota New Global Architecture (TNGA) pow more >>
The BMW M4 Edition M Heritage -Performance and exclusiveness by tradition
BMW M GmbH continues the series of attractive edition models with 750 limited-edition BMW M4 Coupes – body colours in special exclusive M colours and a unique interior design to match – world premiere during the DTM racing event on the Nürburgring. more >>
Volkswagen Group intends to further expand after sales business
Growing vehicle fleet and stronger customer loyalty drive sustained growth despite fall in maintenance costs for electric vehicles    Group After Sales provides support for more than 100 million vehicles throughout the world; about 50 million vehicles to join the fleet by 2030; parts are supplied by 154 depots    Genuine spare part more >>
Walking With The Wounded - A tribute to Jules Roberts
This month Walking With The Wounded lost a true friend of the charity. We would like to pay tribute to Jules Roberts who not only raised thousands of pounds for WWTW by taking part in various fundraising events, but who also trained many of the ex-servicemen and women wh more >>
Strategic partnership between SEGULA Technologies and Opel enters its operational phase
The strategic partnership between SEGULA Technologies and Opel is now officially starting. The closing – i.e., the finalisation of the transaction – took place yesterday. The partnership will see the creation of an engineering campu more >>
Mitsubishi Motors Corporation Personnel Change
Mitsubishi Motors Corporation (MMC) intends to make the following personnel changes on 31 August and 1 September 2019, outlined below. 1.  Important Personnel Changes   & more >>
Mitsubishi Motors to partner with local governments throughout Japan to quickly provide electric vehicles when disasters occur
To cope with disasters, Mitsubishi Motors Corporation (MMC) will implement DENDO Community Support Program, which aims to create system to quickly provide MMC electric vehicles to local governments in affected areas. MMC aims to enter into disaster cooperation agreements with local governments throughout Japan by fiscal 2022.  more >>
Audi shines at ISAL, world’s largest lighting congress
Audi guest speakers on podium at ISAL 2019        Next-generation digital Audi OLED technology At the thirteenth International Symposium on Automotive Lighting (ISAL 2019), Audi presenters will offer insights into the n more >>
Industrial pressures draw Toyota and Suzuki closer, says GlobalData
Toyota and Suzuki have announced today they are to strengthen their burgeoning alliance by taking small stakes in each other;  David Leggett, Automotive Editor at GlobalData, a leading data and analytics company, offers his view:  “Industrial pressures and the need to control costs - especially in developing expensive advanced techn more >>
Isuzu Explores Alternate Fuel Solutions for Commercial Vehicles
•    Protoptype testing of Dual Fuel, and Compressed Natural Gas TrucksIsuzu Motors South Africa (IMSAF) is evaluating trucks which use alternate propulsion technologies that may be suitable for the African market. This more >>
SEAT Tarraco FR PHEV: Technology, sportiness and efficiency
•    SEAT brings another dimension to its largest SUV with the introduction of the sporty FR trim and the efficient plug-in hybrid powertrain•    Thanks to its 13kWh battery pack, the Tarraco PHEV can offer an all-electric range of more than 50km* and reduced emissions of  below 50g/km*•  &nb more >>
Final testing phase of the new VW Golf has started
The new Golf – still camouflaged The vehicle has not yet gone on sale.   Development almost complete: Volkswagen intensively testing new Golf1 with camouflaged prototypes    World premie more >>
Volkswagen mourns death of Ferdinand Piëch
  The Volkswagen Group mourns its longtime CEO and Supervisory Board Chairman Prof. Dr. Ferdinand Piëch. On behalf of all 660,000 employees, the Supervisory Board and the Management Board express their sincere condolescense to the family and pay tribute to Piëch more >>
Porsche Cayenne Turbo S E-Hybrid with innovative chassis systems
New top-of-the-range SUV model demonstrates outstanding on-road and off-road performanceThe Cayenne Turbo S E-Hybrid is the most powerful and fastest Cayenne yet. Its power output of 500 kW (680 PS) and its maximum torque of 900 Nm enabl more >>
Mattias Ekström becomes CUPRA high voltage ambassador
Swedish champion will pilot the brand’s electric racing strategy    The multiple awarded touring car racer will be the CUPRA e-Racer official driver    Ekström will be more >>
BMW partners with Lazada to launch the all-new BMW 1 Series in Singapore
BMW Asia and Performance Motors Limited (PML) today launched the all-new BMW 1 Series – also known as THE 1 – in an exclusive partnership with Lazada, the leading eCommerce platform in Southeast Asia. This first-of-its-kind collaboration between BMW and Lazada allows customers in Singapore to place a $500[1] booking fee on the BMW LazMall store, which secures a special interest rate more >>
Outstanding Real-life fuel consumption of Lexus ES Hybrid confirmed in ADAC Ecotest
Since 2003, the ADAC Ecotest helps consumers to holistically evaluate the environmental performance of cars in Germany. Each car is awarded a number of stars based on the following criteria: emissions of legally limited pollutants (carbon monoxide CO, hydrocarbons HC, nitrogen oxides NOx and particles) and carbon dioxide CO2 . All types of powertrains and fuels are evaluated in exactly the same more >>
Audi e-tron on tour - Ten countries in 24 hours
“Audi e-tron extreme”: Endurance test    Long-distance test covering over 1,600 kilometers (994.2 mi) from Slovenia to the Netherlands        Fast-charging with up to 150 kW in less than half an hour        Range, efficiency, performance, comfort – the stre more >>
The BMW model offensive in the luxury segment
- A unique variety of exclusive refinement - Extension of product range as central component of the corporate NUMBER ONE > NEXT strategy – Successful launch of the new BMW Series, the BMW 8 Series C more >>
The interior of the new Porsche Taycan - Digital, clear, sustainable
 Porsche is entering a new era with the new Taycan and the brand’s first all-electric sports car is setting standards in interior design. Classic design features have been reinterpreted and brought into the digital age. “Less is more applies here too,” explains Ivo van Hulten, Director Interior Design Style Porsche at Porsche AG. “The Taycan interior combines design more >>
DRiV™ Supplying Monroe® Intelligent Suspension Technology on one of the World’s Most Iconic Sport Saloons
Increasingly, leading automakers are finding that intelligent suspensions are a smart choice for enhancing vehicle dynamics and giving consumers the ability to customize their vehicle’s ride performance. more >>
Porsche Taycan adds Apple Music built-in
Benchmark in-car entertainmentPorsche has teamed up with Apple Music to create the first fully integrated music streaming experience inside the much-anticipated Porsche Taycan, the first fully electric Porsche vehicle launching in September. more >>
Kia Forte and Soul named Top Pick for Teens by U.S. News & World Report
Both Vehicles Recognized as Standouts in Their Respective Segments•    Forte praised for expected reliability and available advanced driver assistance technologies•    Critics applaud Soul’s top-notch safety more >>
SEAT - Every colour of the rainbow
    White is the most widely chosen colour for cars worldwide, followed by black and grey    In India there are hardly any black vehicles, while the colour red is a big favourite in Mediterranean countries    Climate, personal taste and superstitions influence colour choices more >>
Taycan prototype convinces at endurance run in Nardò- 3,425 kilometres in 24 hours
In 24 hours a pre-production Taycan covered a distance of exactly 3,425 kilometres righty before the world premiere on September 4 as part of a test at the Nardò high-speed track in Italy. This roughly corresponds to the distance from Nard&ogr more >>
New VW T-Roc R is available to order now
“R” says it all: Sporty top model of the T-Roc production line    Power pack: 2.0 TSI, 221 kW (300 PS) power, 400 Nm torque    Price: starting at 43.995 Euro with generous standard equipment more >>
Daimler India Commercial Vehicles Celebrates 25,000-Vehicles Export Milestone
Having started the export business in 2013, Daimler India Commercial Vehicles (DICV) has now produced a remarkable 25,000 export units. The milestone truck, a FUSO FJ 1823R was recently shipped to Saudi Arabia. The plant in Oragadam near Chennai is an integral part of Daimler’s global production network for trucks and buses. In fa more >>
New Opel Corsa: Sixth Chapter of Success Story Begins
   Direct route to multi-million bestseller: over 13.6million Corsas sold in 37 years    Pioneer: Opel introduces top technologies from higher classes in small car    Ready for the future: Corsa “Number 6” also with electric version for first time    World premiere: new Corsa and Corsa more >>
McLaren Automotive officially opens Adelaide showroom
    McLaren Automotive expands its Australian retail network with addition of McLaren Adelaide    Fourth location in the country extends the McLaren luxury ownership experience to South Australian customers    Officially opened by George Biggs, Managing Director, McLaren Automotive Asia Pacific and China more >>
BMW Expands 530e Sedan Inductive Charging Pilot Program to U.S.
    Global pilot charging program began in Germany in 2018.    U.S. test limited to 200 pilot program vehicles available to eligible California residents.    Special 2019 530e PHEV Sedan Induction Charging lease package.  more >>
Mini ten millionth vehicle rolled off the production line in Oxford.
Another celebration took place at the traditional MINI plant with a rich heritage punctually heralding the 60th anniversary of the British premium brand – the anniversary vehicle is a model of the MINI 60 Years Edition.MINI Fans all o more >>
Kia hands over new ‘Kia Green Light School’ to the Tanzanian Government
•    Kia Motors successfully operates school for five years before handover•    Kia’s volunteers working in Ethiopia to support the country’s education and renovation efforts•    Green Light Project aids mobility and self-sufficiency in Africa more >>
Total Strengthens Its Presence in the Industrial Lubricants Market
Total Lubrifiants, a leading player in the global lubricants market, announces the acquisition from Houghton International of its aluminum hot rolling oil (AHRO), steel cold rolling oil (SCRO) and tinplate rolling oil (TPRO) activities in the North American and European Economic Area markets. The transaction includes the associated technical support services in both regions. more >>
Goodbye Blind Spot: Opel Combo Cargo with New Camera System
    All-round safety: Opel Surround Rear Vision provides complete visibility    Accident prevention: pedestrians and cyclists in full view during right turns    Cost-saving: assistants like Flank Guard and Park Assist protect against dents  more >>
Porsche Digital opens second location in the US
Porsche subsidiary continues to expand global networkPorsche Digital has opened a second site in the US in Atlanta (Georgia) to extend the company’s business portfolio for North America. The team of business experts, designers and software engi more >>
2001-2023 copyright automobilsport.com