The Yamaha Motor Europe Collection Hall Launched in Amsterdam 01.10.2019: To preserve the company's heritage in Europe, Yamaha Motor Europe has launched its Yamaha Motor Collection Hall. Racing heroes, Yamaha Motor Europe management, motoring

To preserve the company's heritage in Europe, Yamaha Motor Europe has launched its Yamaha Motor Collection Hall. Racing heroes, Yamaha Motor Europe management, motoring journalists and key figures from the motorcycle world were in attendance, 25th September last, to mark the official opening of the hall, containing the Yamaha Motor Europe Collection.



The collection marks Yamaha Motor Europe's efforts to preserve both the racing and production history of the brand, containing a broad spectrum of significant machines from 1961 to the present day. Present alongside the historic consumer products are an impressive selection of fabled racing machines, whose histories are littered with success, from the early days of Dakar, to the tarmac tracks of the Grand Prix Championship.



Stephan Peterhansel's 1991 Dakar winning Yamaha YZE750 can be seen alongside the 2009 World Superbike Championship dominating YZF-R1 that Ben Spies took to victory in his maiden year on the world stage. Motocross fans can enjoy many legendary race machines, including Stefan Everts 2006 MX World Championship winning Yamaha YZ450F, and an evolution of that machine that kept up the victory achievements, Adrien Van Beveren's 2015 l'Enduropale du Touquet winning YZ450F.



The Yamaha Motor Europe Collection also provides a unique insight into Yamaha's development past, with the 2007 MT-03 concept on display, along with icons from the past, including the 1961 Yamaha MF1, 1969 YL1 and the 1968 YAS1. Add in the 1986 XJ650 Turbo amongst many others and the collection is truly a feast for a two-wheel enthusiast.     



Racing legends from Yamaha's on- and off-road history, including Giacomo Agostini, Christian Sarron, Stephan Peterhansel and Stefan Everts were present at the launch alongside Yamaha Motor Racing Managing Director Lin Jarvis, YART Yamaha EWC Team Manager Mandy Kainz and Yamaha Classic Racing Team founder Ferry Brouwer.  




Eric de Seynes, President Yamaha Motor Europe N.V.:  "The Yamaha Motor Europe Collection Hall is dedicated to the memory of our past in racing, and to the memory of what has revved the heart of our customers. A "home" for our iconic models and it has two vocations: first to inspire our engineers and designers in their process of creating future models, and second, support the credibility and the emotional value of our novelties, in the respect of our past creations."



The Yamaha Motor Europe Collection Hall is not open to the general public. The collection units will be travelling around Europe and can be viewed at various shows and events organized by the national Yamaha Motor distributor.





- Yamaha Amsterdam also photos