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Mercedes-Benz full year unit sales by region and market

Mercedes-Benz full year unit sales by region and market

10.01.2020: Asia-Pacific region achieves best-ever sales; China is most important driver of global sales growth In the Asia-Pacific sales region, a new record was achieved in 2019 with 977,922 units sold (+3.7%). In fact, more Mercedes-Benz vehicles were delive

Asia-Pacific region achieves best-ever sales; China is most important driver of global sales growth


In the Asia-Pacific sales region, a new record was achieved in 2019 with 977,922 units sold (+3.7%). In fact, more Mercedes-Benz vehicles were delivered in China than in any other market globally. A total of 693,443 cars were handed over to customers in China, an increase of more than 40,000 units compared with the previous year and a new record (+6.2%).



Hereby, the strong product offensive, the localization strategy and the customer-centric operation remained key success factors in China; more than three-quarters of the vehicles sold there came directly from local production last year.



China has been Mercedes-Benz’s largest sales market since 2015, with total annual unit sales almost doubling between 2015 and 2019. In South Korea, the second-largest market in the Asia-Pacific region, deliveries reached a new record high of 78,048 vehicles in 2019 (+8.7%). Sales also reached a new high in Vietnam.





Sales volume in the Europe region slightly above the high prior-year level; significant sales growth in Germany




In the Europe region, a total of 937,881 cars with the three-pointed star were delivered to customers in 2019 - slightly above the high prior-year level (+0.4%). In Germany, its domestic market, Mercedes-Benz was able to surpass the previous year’s figure by more than 14,000 units due to sales growth of Compact Cars and SUVs, delivering 318,353 vehicles in the full year (+4.8%).



This was the highest sales volume in Germany in the past ten years. In addition to Germany, Great Britain and France followed by Italy and Spain, are among the largest sales markets in the Europe region for the Stuttgart-based company with the three-pointed star. In 2019, Mercedes-Benz set new sales records in countries including Switzerland, Poland, Denmark and Hungary.




More than 372,100 cars delivered in the NAFTA region, sales in the USA slightly above prior-year



In the NAFTA region, 372,144 new Mercedes-Benz vehicles were delivered to customers between January and December (-1.64%). Despite a challenging market situation, 316,094 vehicles in the USA were sold and the high prior-year level surpassed by 135 units (+0.0%).



In the second half of the year, Mercedes-Benz increased its deliveries in the USA in five out of six months. An increase in unit sales was therefore achieved in the fourth quarter (+1.7%). In Canada, Mercedes-Benz maintains its position as the top luxury car brand for the sixth consecutive year.





- Jörg Höwe, photo Mercedes

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10.01.2020 / MaP

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