AIWAYS to start taking online orders for U5 in Europe

AIWAYS to start taking online orders for U5 in Europe

01.04.2020: • Customers can reserve their U5 all-electric SUV from end of April • Pre-sale markets and deposit amount to be announced next month • AIWAYS re-starts U5 production in China after COVID-19 delay

•    Customers can reserve their U5 all-electric SUV from end of April

•    Pre-sale markets and deposit amount to be announced next month

•    AIWAYS re-starts U5 production in China after COVID-19 delay


 



AIWAYS, the Shanghai-based personal mobility provider, is to start taking online orders for its U5 all-electric SUV from European consumers from the end of April. Secured via a small deposit, the U5 will be offered exclusively via a direct-to-customer sales model, and not retailed or leased through traditional dealerships. European pre-sale markets and the required deposit amount will be announced by AIWAYS in April.
 


Alexander Klose, Executive VP Overseas Operation at AIWAYS, commented
: “Online pre-sales represents the next important phase of AIWAYS’ entry into the European market. It’s our promise to customers that for only a small deposit they can be among the first to receive the U5 and start enjoying the benefits of a long range, high-tech and well equipped electric SUV.”
 


Meanwhile, AIWAYS has re-started production of the U5 at its manufacturing facility in Shangrao, China, following the interruption caused by COVID-19 (coronavirus). Production of the European U5 will start in July, with the first deliveries now slated for August 2020.
 


Making the most of its agility and flexibility as a startup, AIWAYS is adapting its pre-sale marketing activities to better suit the enforced period of ‘contactless’ retail because of COVID-19. By introducing new online platforms and seamless digital experiences, AIWAYS will give European car buyers the confidence to order the U5 online. More details to follow soon.





Emma Hai, Emma Hopgood, photo Aiways

Permanent-URL: http://www.automobilsport.com/aiways-start-taking-online-orders-u5-europe---205649.html

01.04.2020 / MaP

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