Jaguar Land Rover special vehicle operations reports fiscal 2019/20 retail sales growth

Jaguar Land Rover special vehicle operations reports fiscal 2019/20 retail sales growth

20.05.2020: Strong demand for its widest-ever range of SV models drives Jaguar Land Rover’s Special Vehicle Operations division to record sales for the 2019/20 fiscal year Special Vehicle Operations retailed more than 9,500


    Strong demand for its widest-ever range of SV models drives Jaguar Land Rover’s Special Vehicle Operations division to record sales for the 2019/20 fiscal year




    Special Vehicle Operations retailed more than 9,500 SV vehicles in 2019/20 fiscal year – up 64 per cent year-on-year


    Best-selling SV models amplifying performance and luxury attributes of Jaguar and Land Rover vehicles include 550PS Jaguar F-PACE SVR and 575PS Range Rover Sport SVR


    Expansion of SV Specialist Centres to 100 retailer sites has played a key role in sales rise




Jaguar Land Rover’s Special Vehicle Operations division retailed more than 9,500 high-performance and luxury SV products in Fiscal 2019/20, up 64% on Fiscal 2018/19, despite the coronavirus pandemic impacting sales in the fourth quarter of the fiscal year.



Extremely strong demand for all seven SV vehicles has driven this growth, including the long-wheelbase Range Rover SVAutobiography, which offers airline-style Executive Class seating, and the driver-focused 565PS Range Rover SVAutobiography Dynamic.



The 575PS Range Rover Sport SVR remains the best-selling SV model, with demand continuing to grow through its fifth year of production, while launches of the 550PS Jaguar F-PACE SVR and Range Rover Velar SVAutobiography Dynamic – which both saw deliveries starting in 2019 – made significant contributions to the overall numbers.



Michael van der Sande, Managing Director, Jaguar Land Rover Special Vehicle Operations, said: “Despite a challenging sales environment for the automotive industry as a whole, we’re delighted that the demand for Jaguar and Land Rover SV products continues to grow strongly, just five years after the division was first launched. We currently have our broadest-ever range of models offering enhanced performance and luxury, each with its own distinctive personality that resonates with our customers.”



This increase in retail sales has been supported by the roll-out of SV Specialist Centres in key markets and the establishment of dedicated SV areas at retailers including the new Jaguar Land Rover Statement Site in Munich, Germany. These retailers are trained to meet the exacting needs of SV’s customer base and deliver the premium service expected from SV, including personalisation requests. SV Specialist Centres have already launched at 100 retailer sites globally, with more to follow.



Mark Turner, Commercial Director, Jaguar Land Rover Special Vehicle Operations, said: “We’ve focused on satisfying demand for existing SV vehicles, while simultaneously expanding into new sectors with models such as the Jaguar F-PACE SVR, which instantly became our second highest volume vehicle. Developing the SV presence in the global Jaguar Land Rover retail network and on social media, in conjunction with SV Bespoke, is also having a positive effect on our business.”



Special Vehicle Operations’ SV Bespoke department – tailoring paint colour and finish, interior and exterior trim choices to create truly individual vehicles for customers – has also seen 20 per cent growth in bespoke commissions and Premium Palette paint finishes for a selection of Jaguar and Land Rover vehicles.



For regular Jaguar and Land Rover SV updates, and exclusive stories from the team behind the cars, follow @JaguarSV and @LandRoverSV Instagram accounts.



- Jaguar LandRover also photos


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20.05.2020 / MaP

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