Groupe PSA Virtual Showroom brings retailers to the comfort of buyers homes 11.06.2020: Groupe PSA, with its Brands of Vauxhall, Peugeot, Citroën and DS Automobiles has launched a new Virtual Showroom that allows customers to view the latest models with exclusive live tours, interact with Brand Specialists, book test drives at their convenie

Groupe PSA, with its Brands of Vauxhall, Peugeot, Citroën and DS Automobiles has launched a new Virtual Showroom that allows customers to view the latest models with exclusive live tours, interact with Brand Specialists, book test drives at their convenience and even purchase vehicles from the comfort of their own homes.




In recent months, the Covid-19 pandemic has required the majority of the public to stay at home and avoid unnecessary trips. Many may still feel apprehensive about visiting Retailers, and so as part of Groupe PSA’s commitment to offering a friction-free digital programme to customers, the new Virtual Showroom affords buyers the possibility of remotely researching and buying their next car, while remaining safe in their home.




Available across all four Groupe PSA brands in the UK, the Virtual Showroom will feature flagship PSA Groupe electric, plug-in hybrid, petrol and diesel models including the new Peugeot e-2008 SUV, Vauxhall Corsa-e, Citroën C5 Aircross and DS 3 Crossback E-Tense. Buyers can book live walk-around tours of the vehicles via the web portal, where a trained Product Presenter will use the latest video technology to introduce the vehicle and answer any questions over a video link. The vehicles will be displayed in a bespoke viewing area fitted with high-definition cameras.




Buyers can also interact with presenters through the web portal using their smartphone, tablet or computer. The Virtual Showrooms are live now and will be open seven days a week, from 12pm to 8pm, with customers able to log on via the main brand websites. Each of the brands benefit from a separate studio space and trained Product Presenters to deliver information about each individual product range.




The online shopping portal guides customers through the entire purchase process – from researching a model, to deciding on the specification and options, and even arranging finance*.



Customers who wish to lease their vehicle can apply through PSA Finance or Vauxhall Finance, and arrange their deposit and payment schedule from home, before opting for Remote Handover at the door, or Click and Collect from a local Retailer.




Customers can rest assured that strict processes are followed at the Virtual Showrooms to protect staff, and all home deliveries will be conducted while observing safe hygiene and social distancing guidelines, with personal protective equipment provided to drivers. Customers who wish to visit a Retailer in person from 1st June in England and 8th June in Northern Ireland, will experience the same care and attention to safety guidelines from retail staff.




David March, Groupe PSA Network Development Director UK, said: “Online retail and remote selling is one of the big growth areas for the automotive retail sector. With Virtual Showroom, we are bringing the same tailored showroom experience our customers are used to when visiting our physical Retail sites to the comfort of their home. At Groupe PSA we’re keen to position ourselves at the forefront of digital excellence.



We are adapting our business to respond not only to the current crisis but also for longer term trends and shifts in consumer behaviours.  Increasingly, web based viewing and brand interaction is becoming an expectation rather than exception and we’re positioned well across all our brands to meet these needs”




To find out more about the Virtual Showroom, visit:

Peugeot: https://www.peugeot.co.uk/virtual-showroom/
Citroën: https://www.citroen.co.uk/virtual-showroom
DS Automobiles: https://www.dsautomobiles.co.uk/virtual-showroom
Vauxhall: https://www.vauxhall.co.uk/virtual-showroom.html





Jeremy Townsend – photo PSA