Kia Motors partners with Google Cloud to develop AI-based Owner’s Manual app

Kia Motors partners with Google Cloud to develop AI-based Owner’s Manual app

20.06.2020: Full digital interactive owner’s manual provided in a new mobile app Google Cloud partnership enables a seamless user experience Symbol Scanner, Symbol Index, and Warning Indicator Index explain in-car features to customers and how to us

    Full digital interactive owner’s manual provided in a new mobile app

    Google Cloud partnership enables a seamless user experience

    Symbol Scanner, Symbol Index, and Warning Indicator Index explain in-car features to customers and how to use them

    Kia Owner’s Manual App launches in second half of 2020

Kia Motors Corporation has announced the launch of a ‘Kia Owner's Manual App’, an AI-based owner’s manual developed in partnership with Google Cloud and Megazone.

The Kia Owner's Manual App is a customer-friendly mobile app that explains the name and functions of features found inside Kia models using the smartphone camera. Instead of having to refer to the printed owner’s manual, drivers can use the app to more easily find information about individual features. The easy-to-use app also has the advantage of being able to explain functions simply and conveniently.

Kia has offered augmented reality (AR) mobile apps to customers in certain markets since 2017. However, wide use of the app was limited as it required measuring all layouts and switches for every new model. Kia, Google and Megazone focused on recognizing symbols on the switches making the app compatible with any new models as symbols in vehicles are universal. Partnering with Google Cloud and Megazone means the new Kia Owner’s Manual app can be more easily tailored and adapted for dozens of Kia’s global markets.

AI-enhanced symbol recognition

By applying Google Cloud’s unique AI platform-based image learning technology, the app’s Symbol Scanner function allows accurate identification of in-car switch symbols from any angle.

For example, if a user scans the ‘cruise control’ symbol on the steering wheel with a smartphone, the AI platform will recognize the image via server communication. The smartphone then instantly displays a video introducing the detailed functions of the cruise control system.

Fully-searchable Digital Owner’s Manual

In addition, the Kia Owner's Manual App serves as a digital owner’s manual with a search function. It also provides a Symbol Index and Warning Indicator Index, providing an illustrated list of in-car symbols and instrument cluster warning lights and their definitions.

Kia Owner’s Manual App to launch in the second half of 2020

Kia Motors will roll out the Kia Owner's Manual App sequentially starting in the second half of 2020, starting with new cars scheduled to be released worldwide.

“The Kia Owner's Manual App will offer a unique customer experience with our products,” said Eui-sung Kim, Vice President and Head of Global Dealer & Service of Kia Motors. “Kia drivers will be able to enhance the safety and convenience of ownership with the app, which provides easy and intuitive information on the various functions of their vehicle and our latest technologies."

“We are pleased to collaborate with Kia on this innovative application of AI Platform which is already used in the manufacturing industry to help automate the visual quality control process. The new AI-powered Digital Owner’s Manual is a great example of the kind of challenges AI can solve and how it can help enhance the customer experience,” said Kiyoung Choi, Country Director of Google Cloud Korea.

The Kia Owner's Manual App recently won the grand prize in the Intelligent Application category at the 2020 Spring Conference of the Korea Intelligent Information System Society in recognition of its innovation. Kia Motors plans to develop further convenience services incorporating innovative smart technologies through its collaborative experience with Google Cloud.

- KIA also photo


20.06.2020 / MaP

More News

Kansai University research: Visual AI in sports
...for improving the performance of table tennis players and their coachesKansai University’s Isao Hayashi has used so-called Topographic Attentive Mapping (TAM) network, Possibilistic Data Interpolation-Bagging/Boosting (pdi-Bagging/Boosting) clustering as a machine learning, and neuro-fuzzy logic-based ‘visual AI’ to classify the skil more >>
BMW Group Plant Munich builds on artificial intelligence and smart use of data
-  Artificial intelligence supports quality assurance -  Smart data analytics saves maintenance time - Innovations take the strain off production workers and enhance efficiencyBMW Group Plant M more >>
Shaping Europe's digital future: Commission presents strategies for data and Artificial Intelligence
Today, the Commission unveils its ideas and actions for a digital transformation that works for all, reflecting the best of Europe: open, fair, diverse, democratic and confident. It presents a European society powered by digital solutions that pu more >>
BMW Group wins "Connected Car Award" for use of artificial intelligence in production
- Artificial intelligence supports workforce- Fast and straightforward integration of new applications via BMW Group’s IoT platformOn 7 January, the magazines Auto Bild and Computer Bild presented the BMW Group Prod more >>
BMW Group shares AI algorithms used in production
  - Company publishes algorithms on open source platform- Global access for software developers- Artificial intelligence frees up workforceThe BMW Group uses a growing number of artificial intelligence (A more >>
Takumi - A 60,000-Hour Story on the Survival of Human Craft
Could you become a Takumi? In Japan it takes 60,000 hours to reach the highest level of craftsmanship – new documentary revealsLexus to distribute a new documentary on Amazon Prime Video that pose more >>
Lexus launches the all-new ES
... with the world's first advert written by artificial intelligence and shot by Oscar-winning directorLexus commissions the world’s first film written by AI and shot by Oscar-winning director to launch the new ES executive sedan in Europe more >>
Audi - “AI4People” forum presents a 20-point plan at summit at EU parliament
Audi and beyond initiative speak out for responsible use of AI at global forum Association of leading companies, scientists, governments, EU institutions and civil-society organizations        Audi CSO more >>
2001-2023 copyright