American Honda Sales Continue Recovery, Despite Inventory Issues and COVID-19 Business Challenges

American Honda Sales Continue Recovery, Despite Inventory Issues and COVID-19 Business Challenges

02.07.2020: Steady sales reflect good demand while variable supplies limit potential Q2 American Honda Total 293,502 -27.9% Cars 122,665 -34.5% Trucks 170,837 -22.3%


Steady sales reflect good demand while variable supplies limit potential





Q2    

 
American Honda    
   

Total 293,502 -27.9%
Cars 122,665 -34.5%
Trucks 170,837 -22.3%
   

ACURA


Total 27,458 -26.5%
Cars 6,828 -33.8%
Trucks 20,630  -23.8%
   

HONDA

Total 266,044  -28.1%
Cars 115,837 -34.5%
Trucks 150,207 -22.1%




   
June    



American Honda    


Total 114,774 -15.5%
Cars 45,886 -25.9%
Trucks 68,888 -6.9%
   

ACURA

Total 12,071-0.6%
Cars 2,684 -15.9%
Trucks  9,387 4.8%
   

HONDA

Total 102,703 -17%
Cars 43,202 -26.4%
Trucks 59,501 -8.5%




“We’ve returned to business with April to June sales stronger than we could have expected, with the pace of recovery accelerating in the second half of the quarter,” said Dave Gardner, executive vice president of Auto Sales at American Honda Motor Co., Inc. 


“We’re running a bit lean on inventory, but our dealers have been remarkably nimble in adapting to one of the greatest challenges our industry has ever seen and our production team is working extra days this week to supply our customers.  Now, we anxiously anticipate the arrival of the all-new Acura TLX to bring some real excitement to Acura showrooms.”



American Honda COVID-19 Support: The Honda and Acura brands are offering select and eligible first responders and healthcare professionals a $1,000 discount on new vehicles financed or leased through Honda Financial Services or Acura Financial Services through July 6.




BRAND REPORT

 

Sales Highlights



June sales continued the recovery that started in May, though supply issues limited sales potential on several fronts.  Still, truck sales came within 8.5% of June 2019.


    Pilot sales topped June 2019, rising 4.7% on sales of 12,128 units.

    CR-V posted a solid performance with sales of 26,488 vehicles.

    Civic continues to lead the industry in passenger car retail sales in 2020, strengthened by sales of 23,260 units in June.




Model Notes



Honda ranks #1 in America with the highest fleet average fuel economy and lowest CO2 emissions of any full-line automaker.




 
BRAND REPORT


 


Sales Highlights


Acura sales returned to a normal pace in June, virtually equaling the previous June sales with trucks leading the way.



    Acura truck sales climbed a total of 4.8% in June.

    RDX had its strongest sales month since December, gaining 11.1% over June 2019 on sales of 5,410 units.

    MDX deliveries reached 3,977 for the month, also its best sales result since December

 




Model Notes


The all-new 2021 Acura TLX arrives early this fall as the brand’s quickest, best-handling and most well-appointed sedan in the brand's 35-year history. The new model debuted digitally on May 28th and was received enthusiastically by dealers and prospective customers.


 
 
 - Honda North America also photo
 

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02.07.2020 / MaP

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