An open letter from Chief Executive officer of Rolls-Royce Motor Cars

An open letter from Chief Executive officer of Rolls-Royce Motor Cars

27.07.2020: In autumn this year, Rolls-Royce Motor Cars will make an historic announcement in launching new Ghost. This product follows the first Goodwood Ghost, which became the most successful motor car in the marque’s 116-year history.

In autumn this year, Rolls-Royce Motor Cars will make an historic announcement in launching new Ghost. This product follows the first Goodwood Ghost, which became the most successful motor car in the marque’s 116-year history.



As the final preparations are being made for the reveal of new Ghost, the marque’s Chief Executive Officer, Torsten Müller-Ötvös, has prepared an open letter



Torsten Müller-Ötvös
Chief Executive
Rolls-Royce Motor Cars Limited




Dear Reader,




The launch of a new Rolls-Royce is unquestionably an historic moment. However, presenting a new Ghost carries with it tremendous responsibility. Our new Ghost, which will debut in the Autumn, follows the first ever Goodwood Ghost, which, since its launch in 2009 has become the most successful model in the marque’s 116-year history.



Indeed, such was its timeless appeal, it enjoyed a lifespan of more than a decade. A truly remarkable achievement.



As we reached the final development stages of this our new product, we were faced with the coronavirus pandemic. This invisible enemy cast a grave and stubborn shadow on the world. At Rolls-Royce, we kept our spirits up.



With the utmost focus on the wellbeing of our people at the Home of Rolls-Royce in Goodwood, and around the world, we carefully and responsibly continued work on finalising this remarkable motor car. The experience reminded us that Rolls- Royce, with the iconic Spirit of Ecstasy at its prow, has endured with resilience and continues to serve as a symbol of ambition and endeavour.



To create a product that would resonate with our Ghost clients for the next ten years meant that we had to listen very carefully to their demands and desires. And we did so. They told us that they very much enjoyed Ghost’s versatility and breadth of character. It is a car they enjoyed driving themselves – or to be driven in should the occasion call for a chauffeur. They also appreciated the car’s pared-back simplicity, or as they put it, “a slightly smaller, less ostentatious means to own a Rolls-Royce”.


Going further, our clients expressed an ardent desire for even more minimalism in design. This demand resonated with findings of our Luxury Intelligence Unit and designers at the Home of Rolls-Royce in Goodwood, West Sussex who, for some years had been tracking an emerging contemporary movement within a particular layer of luxury consumers, which included our Ghost clients, and which we called ‘Post Opulence’.



We found that these clients are showing a marked tendency towards luxury objects that celebrate reduction and restraint – that don’t shout, but rather, whisper. They are seeking design purity by rejecting obvious and unnecessary embellishments and overt complication. To complement this minimalism, our Ghost clients require innovative but effortless technology and real engineering substance in their car.



Of course, there will always be a place in this world, and at Rolls-Royce, for items and products of opulence that express the very best of human endeavour, inspire greatness and present a sense of theatre and magic. But we at Rolls-Royce remain alert for any signs of a recalibration of need within layers of the global luxury marketplace.



And so, five years ago, we set about the creation of our new Ghost. And such was the task that the only components we deemed fit to carry over were the Spirit of Ecstasy and umbrellas!


Everything else is entirely new. The car has been designed, engineered, and crafted from the ground up at our Global Centre of Luxury Manufacturing Excellence in Goodwood, West Sussex, to answer the express wishes and desires of a post-opulent group of clients.



Ghost is the purest expression of Rolls-Royce yet. It distils the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and, I believe, perfectly in tune with the times in which we are all living.


Rolls-Royce will always continue driving forward. Our company will be neither defined nor limited by the temporary constrains of the times. We will continue planning for a better tomorrow with positivity and hope, striving for perfection and producing powerful symbols that inspire greatness and ambition.



In this spirit, we invite you to experience our new Ghost in the next few months. More details of this historic moment will follow over the coming weeks, beginning with a series of four beautiful animations, detailing rare insights into the lifestyles and behaviour of our Ghost client layer, and the tremendous technical substance underpinning what we believe is the most sublime expression of Rolls-Royce yet.




These informative pieces will culminate in a fully digital debut of new Ghost to be followed by numerous client, media and public events around the world.


Thank you.


Stay Safe and Keep Your Spirits Up!



Torsten Müller-Ötvös





Matthew Jones- photo Rolls-Royce

Permanent-URL: http://www.automobilsport.com/open-letter-torsten-mueller-oetvoes-rolls-royce---209683.html

27.07.2020 / MaP

More News

SKODA’s clever luggage solutions for travel and leisure
24.07.2020
› Increasing the luggage capacity with roof and rear racks, roof boxes and trailers› Racks for bicycles and other sports equipment from ŠKODA Genuine Accessories› Practical, versatile and secure fastening thanks to high-quality mounting systems more >>
Emerson’s New Laser Welder Enhances Manufacturing Capabilities
23.07.2020
Branson™ GL-300 platform increases production capability and enables faster production start-up The Branson™ GL-300 is a highly flexible quasi-simultaneous plastic joining solution, designed to more >>
The latest BMW Welt Information - Everything at a glance
23.07.2020
BMW Welt Information provides an insight into the four largest areas of the building. Packed with exciting facts and figures on Munich’s most popular attraction as well as up-to-date pictures, it covers everything from brand and visitor experiences to vehicle collection and the BMW Group Event Forum. more >>
PSA Aftermarket acquires Amanha Global to accelerate the circular economy of multi-brand spare parts.
23.07.2020
PSA Aftermarket has acquired Amanhã Global and its e-commerce platform B-Parts.com by acquiring a majority stake in the capital of the company. The acquisition of this sector leader in re-use parts (Reuse) aims to complete PSA After more >>
Tough and stylish Mahindra TUV300 refreshed for 2020
23.07.2020
•    Fresh new design with boldest Mahindra grille•    High level of luxury features and 7 seats standard•    New T8 model available from as little as R2 999 per month more >>
Mercedes-Benz AG creates a new unit for its drive system competences: "Mercedes-Benz Drive Systems"
23.07.2020
Organisational unit pushes transformationWith its broad portfolio of attractive premium vehicles, Mercedes-Benz has always also stood for innovation, especially in the field of drive systems. The research, development and production of these drive systems are core competencies of Mercedes-Benz AG. more >>
The Bugatti Chiron Pur Sport in the European capital
22.07.2020
The newest Bugatti Chiron was presented in BrusselsThere is one city, that should never be left out on a tour through Europe – Brussels. As administrative center of the European Union, it represents the inspiring diversity of the continen more >>
WP Suspension - New focus on premium street suspension components
22.07.2020
WP SUSPENSION SETS NEW STANDARDS IN THE AFTER-SALES MARKETFor more than four decades, WP Suspension has stood for pure motorsport and, thanks to its premium performance suspensions, provides precisely the split second that decides between winning and losing. more >>
Toyota - Passion and excitement for the 3 millionth hybrid electric vehicle
22.07.2020
    New Corolla GR-SPORT handed over to customer in Madrid was the 3 millionth hybrid sold by Toyota Motor Europe (TME)    The world's best-selling Toyota model with full hybrid technology, available in Hatchback, Touring Sport and Sedan bodytypes, is manufactured in Europe    Wide range of full hybri more >>
Delta4x4 Porsche Dakar - A new Porsche 911 reenacts an old adventure
22.07.2020
The Porsche 911 has excelled in all aspects of motor racing, known primarily for its performance on race tracks around the world dating back to the early 1960s.   The Porsche 911 has enjoyed a successful rally career too, in the 80s more >>
Ford Bronco design 'secret'
22.07.2020
After 25 years, the all-new 2021 Bronco has officially returned.Though many vehicle designs start out as 2D sketches and then progress to 3D clay models, the all-new Bronco began its life a bit differently. Many may have noticed that it shares a lo more >>
Bugatti's hyper sports cars of extremes from a designer’s point of view
21.07.2020
Bugatti designer Frank Heyl talks about the Chiron Pur Sport and Chiron Super Sport 300+Extremely fast and extremely agile. With the Chiron Super Sport 300+1 and the Chiron Pur Sport1, Bugatti is offering two entirely distinct and extrem more >>
Honda Power Equipment launches CO-MINDER™ advanced carbon monoxide detection system
21.07.2020
across entire generator lineup   Honda EU1000i, EU3000iS, EG4000 and EB10000 Generators First to Feature CO-MINDER™ SystemTechnology to be Integrated with the Full Line of Honda Generator Models by End of 2020  & more >>
Production milestone: SKODA AUTO manufactures three millionth car in China
21.07.2020
› Milestone vehicle is the popular ŠKODA KAROQ compact SUV› ŠKODA production in China at four plants with SAIC Volkswagen joint venture partner› Attractive product range consists of nine models, including five SUVs› China has been ŠKODA’s biggest single market for ten years more >>
Production of Bentley's new Bentayga now underway as capacity increases
21.07.2020
    Definitive luxury SUV starts production with customer deliveries imminent    Unprecedented levels of quality, craftsmanship and performance    Production output increases to 100 per cent following social distancing review    All from the first carbon neutral luxury automotive factory in t more >>
BMW M4 GT3 rolled out at BMW Group plant in Dingolfing
21.07.2020
Last Saturday’s rollout of the BMW M4 GT3 at the BMW Group plant in Dingolfing (GER) marked an important milestone in the development of the new BMW icon for the GT racing scene.   After months of virtual work, BMW works driv more >>
NSK - Tips for replacing wheel hub bearings
21.07.2020
When it comes to vehicle repairs, NSK sets out to make processes faster, safer and more reliable for garage technicians and mechanics. For this reason, those purchasing NSK ProKIT solutions receive 100% genuine wheel bearings more >>
Hengst Filtration acquires the hydraulic filtration business of Bosch Rexroth AG
20.07.2020
With this move Hengst sustainably extends its "Industrial Filtration" divisionImage The signing of the purchase contract took place on 16.07.2020, from left to right: Christopher Heine (CEO Hengst), Uwe Thiedemann (Werkleiter Bosch Rexroth Filtration Ketsch) more >>
Nyimpini Mabunda Appointed CEO for General Electric in Southern Africa
20.07.2020
In this role, Nyimpini will lead GE’s growth in the region and drive alignment across its Power, Healthcare, Aviation and Renewable Energy businessesNyimpini will lead GE’s (www.GE.com) growth in the region and drive alignment across its Power, Healthcare, more >>
SEAT Leon - Four generations roaring at the same time
20.07.2020
    The 4 generations of the SEAT Leon tell a story of innovation that spans more than 20 years       Created in Barcelona, all have been a reference in design, technology and quality   more >>
Continental Tyre South Africa Says YES to Creating Job Opportunities for the Youth
20.07.2020
•    Continental Tyre joined the Youth Employment Service (YES) in 2019 to help provide learning and employment opportunities for young people•    Learners gain experience and knowledge in various aspects of the tyre industry, which improves their prospects of finding jobs•    Continental Tyr more >>
The creativity of IED students for FPT Industrial products
20.07.2020
The engine has been conceived and perceived not only as a generator of power but also as a brand ambassador, designed as a "means of communication" of the founding values and passions of the brand itself.While a focus on the aesthetics of an engine is not co more >>
Actor Peter Lohmeyer “Electrified” by Opel Grandland X
20.07.2020
German film star drives Grandland X as plug-in-hybrid The first trip in his new Opel Grandland X plug-in hybrid took Peter Lohmeyer from Opel's Rüsselsheim headquarters directly to theatre rehearsals in Salz more >>
Better late than never: The Bugatti Chiron Pur Sport arrived in Geneva
18.07.2020
After the cancellation of its world premiere in March, the Chiron Pur Sport was finally presented in the Swiss cityAfter four months, one digital presentation and seven successful appearances in some of Europe’s most beautiful cities, the C more >>
Porsche 911 Turbo Coupé and Cabriolet with new options and significantly increased power
16.07.2020
Benchmark for the past 45 years: the Porsche 911 TurboThe Porsche 911 Turbo has been the quintessential high-performance sports car with everyday usability for the past 45 years. Following the market launch of the 911 Turbo S, the next generation 911 Turbo Coup&eacut more >>
Dafo Vehicle introducing Li-IonFire™ increasing the safety of electric and hybrid electric vehicle operations
15.07.2020
As there is a global transition to renewable fuels, there is an increasing demand for electric or hybrid vehicles (EV and HEV). However, knowledge is limited about the new fire risks associated with vehicles having these new energy carriers.Consequenc more >>
SEAT : The real heroes are in the hospitals; we just did what we do best"
15.07.2020
Emergency ventilators       Yesterday SEAT received an award from the newspaper La Razón for the manufacture of emergency ventilators    SEAT employees who developed and made the emergency v more >>
Exclusive special edition Clima Bottle from 24Bottles and Automobili Lamborghini
15.07.2020
Automobili Lamborghini and 24Bottles have produced their first special edition under the two Italian brands’ collaboration: the 24Bottles for Automobili Lamborghini - Clima Bottle design recalls the iconic camouflage sported by the Lamborghini Aventador SVJ, when it took the track record at Germany’s Nürburgring Nordschleife. more >>
Rohde & Schwarz and TSN Systems provide nanosecond-precision latency measurements for automotive Ethernet
15.07.2020
With radar, lidar and camera sensors present in automobiles, time sensitivity on networks becomes extremely important, as vast amounts of sensor data need to be transferred and processed within a few milliseconds. Test and measurement expert Rohde & Schwarz and time-sensitive networks specialist, TSN Systems have successfully cooperated on precise timing measurements for in-vehicle networks more >>
The Cupra Formentor, seen for the first time in 360º
15.07.2020
    The details of the CUPRA plug-in hybrid Formentor revealed from every angle, both inside and out    Electrification and sportiness come together in the brand’s first model, which is equipped with a dual high-perfo more >>
8 amazing facts about the first all-electric Lexus
14.07.2020
Developed for exciting driving in the city, the new all-electric Lexus UX 300e urban crossover showcases 15 years of Lexus expertise in electrified vehicles alongside a host of novel exterior and interior features.Painstaking attention to detail is ever more >>
Sales of VW ID.3 start on July 20 - Emission-free mobility for all
13.07.2020
Sales of ID.3 start on July 20th, 2020 Applicable for all ID.3 models: CO2-emissions in g/km: 0; efficiency class: A+. From July 20, the ID.31 can be ordered through dealerships in many European countries  Seven pre-configured mod more >>
Rising Demand for Mini SUVs a Positive Sign for Newest Ford EcoSport Ambiente Auto
13.07.2020
•    The mini SUV segment, which includes the Ford EcoSport, has grown from 4 percent in 2015 to 10 percent market share in 2020•    South Africa's extensive gravel road network favours cars with bigger tyres and extra ground clearance•    More and more drivers are choosing vehicles with automatic transm more >>
SANSI C0820-QR Ceramic Modular Street Light - Ceramic heat dissipation, efficient and reliable
13.07.2020
SANSI C0820-QR modular LED street light is massively applied in road lighting field for its excellent performance in luminous efficacy and low light failure.   Low power consumption is a great advantage of C0820-QR, which costs less than 50% com more >>
Digital sales offer long-term opportunity to automotive aftermarket in Indonesia, says GlobalData
13.07.2020
Following the news that auto part suppliers in Indonesia are turning to online platforms to weather the COVID-19 crisis; Bakar Sadik Agwan, Senior Automotive Consultant at GlobalData, a leading research and consulting company, offers his view: “Indonesia currently leads Southeast Asia in terms of the number COVID-19 cases and the country continues to practise large-scale social dist more >>
Dow launches new DOWSIL™ VE-8001 Flexible Silicone Adhesive
09.07.2020
...with low temperature curing for flexible, foldable displaysNew silicone adhesive enables greater design freedom for consumer electronics, exhibits stable mechanical properties for greater device reliability&nb more >>
Seventh SKODA Student Car is called SLAVIA
09.07.2020
› The spider version of the SCALA commemorates the founding of the company 125 years ago in 1895› Václav Laurin and Václav Klement sold their first bicycles under the name SLAVIA› 31 students of the ŠKODA vocational school link the past to the present with their Student Car project more >>
BMW Group UK launches new digital car locator for prospective customers.
09.07.2020
• New Car Locator live at https://stock.bmw.co.uk and https://stock.mini.co.uk • Powerful search functionality enables customers to find their perfect BMW or MINI from stock across the UK • Online vehicle reservations up 130% in more >>
Volkswagen strengthens Bochum software location
09.07.2020
Volkswagen Infotainment GmbH plans new development center at Bochum technology campus Mark 51°7  New building to lay foundation for further personnel growth at Bochum location  Construction already to start in fall of 2020 more >>
2001-2021 copyright automobilsport.com