Rallylegend: Sparco® unveils the new MARTINI Racing® Heritage Collection

Rallylegend: Sparco® unveils the new MARTINI Racing® Heritage Collection

01.10.2020: ...and announces the partnership with the FONDAZIONE GINO MACALUSO PER L’AUTO STORICA • With its presence at Rallylegend, Sparco® represents the link between heritage, current events and the future. • The Volpiano-based company presents a pr

...and announces the partnership with the FONDAZIONE GINO MACALUSO PER L’AUTO STORICA

•    With its presence at Rallylegend, Sparco® represents the link between heritage, current events and the future.

•    The Volpiano-based company presents a preview of the new heritage line linked to Pessione colors, which reinterprets in a modern key the equipment that has made the history of motorsport.

•    Sparco® announces the partnership with the Fondazione Gino Macaluso per l’Auto Storica, celebrated by the presence at the stand of the historic Lancia Delta S4.

Celebrating the history of motorsport equipment and its evolution, under the banner of technological innovation and decades of experience in the field: with this spirit Sparco® takes part in Rallylegend, on stage from 1st to 4th October in San Marino. An appointment not to be missed for the Volpiano company, which participates in the event as sponsor and official technical partner.

At its stand, Sparco® shows a preview of the new and prestigious Sparco®-MARTINI Racing® Heritage Collection, which will enrich the line of technical racing equipment linked to Pessione colors and its legendary livery.

A collection, fruit of the renewed partnership between the two brands and born to celebrate the golden years of rallying and the triumphs of the best drivers on the planet: from Miki Biasion to Juha Kankkunen, from Walter Röhrl to Didier Auriol, just to name a few. With the new Heritage Collection, fans of Turin's historic livery will be able to wear faithful replicas of products that combine the heritage of the past with the most advanced technological and homologation standards of today.

"Sparco and Martini Racing have always represented the heart of my professional career" said driver and world champion Miki Biasion: "The return of these two brands with this new Heritage Collection combines the flavor of legend with the thrill of the future”.

The participation in RallyLegend represents for Sparco® the occasion to announce the partnership with the Fondazione Gino Macaluso per l’Auto Storica. The foundation, in memory of the driver and entrepreneur Gino Macaluso, aims to enhance the car as a cult object and collects one of the most important collection in the world and unique in its kind for the palmares of the cars, the prestige and originality of its models.

A cooperation born for cultural purposes, also expressed through the presence at the Sparco® stand of a car belonging to the Foundation that has made the history of rally racing: the Lancia Delta S4.

With the same spirit, another famous car, the Lancia Rally 037 Eminence prepared by Volta and winner of the 1983 World Rally Championship, will make one of its first appearances 37 years after its last public release.

Thanks to Sparco® will be present at the Rallylegend also Federico Sceriffo, international drifting champion, in the role of forerunner of the Legend Show scheduled for thursday evening, and Simone Campedelli, winner of the 2008 edition and currently competing for the Italian Rally Terra Championship. Campedelli will participate in the rally with an official car equipped entirely by Sparco® in collaboration with Arexons.

Among the participants to the rally also appears the official M-Sport team, since ever a Sparco® partner.

Finally, at the Sparco® stand there will also be the driving simulators of the gaming line, on which drivers, public and future champions will be able to compete in the most realistic virtual competitions.

"Since its birth, in 1977, the history of Sparco is linked to the world of rallying. We are therefore happy to take part as protagonists in this edition of Rallylegend, bringing with us the experience, passion and innovation that have accompanied us in over forty years of success" commented Claudio Pastoris, CEO of Sparco, adding "As leaders in the field of racing equipment, we are convinced that past, present and future are the best mix to start again stronger than ever: the new Sparco-MARTINI Racing Heritage Collection is there to witness it".

Sparco®-MARTINI Racing® Heritage Collection

The new Sparco® Heritage Collection, presented during the "Back to the Future" event, ranges from Racing to Performance equipment, Sportswear and Merchandising.

The new product of the Racing Equipment line, which complements the line represented until now by the Replica Helmets and the Replica Suit, is the Replica Seat "Legend", a faithful reproduction of the Sparco® seats of the 80's, present on the most prestigious rally cars, made with a modern carbon-kevlar shell. The whole range of products is FIA approved and faithful to the original in terms of colors and construction and enriched with MARTINI Racing® details, typically vintage.

Then there is the Performance Equipment category, which combines through the design of seats and belts the forty-year experience of Sparco® in the Performance sector with the image of one of the most iconic brands in the world: a perfect cocktail of sportiveness and elegance.

The new Sparco® collection closes with the Sportswear category, which proposes the most popular "after-race" garments in vogue in the 80’s, renewed in style to revive the epic of the time rally in everyday clothing. These include the Bombers and Full zip and Hoodie sweatshirts, inspired by the iconic Sparco® racing suit.

The union between past, present and future lives again in gaming products, office chairs and many accessories, to pass on and live the Sparco®-MARTINI Racing® myth even outside the racing fields. For lovers of the new sustainable mobility, the line also offers the exclusive E-Scooter SEM-1, the kickscooter embellished with the mythical colours of Pessione.

Anna Tomba - photos Sparco

Permanent-URL: http://www.automobilsport.com/rallylegend-sparco-martini-racing-heritage-collection-gino-macaluso-fondation---213553.html

01.10.2020 / MaP

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