McLaren Automotive unites Europe,Middle East and Africa under new regional division

McLaren Automotive unites Europe,Middle East and Africa under new regional division

05.10.2020: ... as it gears up for second decade • McLaren operations in Europe, Middle East and Africa now united under EMEA region • New regional entity includes 20 markets, 36 retailers and a third of global sales volume


... as it gears up for second decade



•    McLaren operations in Europe, Middle East and Africa now united under EMEA region

•    New regional entity includes 20 markets, 36 retailers and a third of global sales volume

•    Revised structure aims at streamlining business operations and exploiting synergies

•    Regional division led by Brett Soso, Managing Director – Europe, Middle East & Africa



McLaren Automotive, the British creator of luxury, high-performance supercars, announces today the consolidation of its business operations in Europe, Middle East and Africa (EMEA) into a combined region.




The new division comprises 20 markets, 36 retailers and is projected to constitute around a third of the brand’s global sales.



The revised structure aims at streamlining business operations, exploiting synergies, and further enhancing communications between McLaren and its retailers.



It follows on from McLaren’s recent announcement of the brand’s all-new in-house designed, developed and innovative lightweight vehicle architecture that will underpin the next generation of McLaren’s electrified model line-up.
Leading the new region is Brett Soso, Managing Director – Europe, Middle East & Africa, who joined McLaren Automotive in August 2018.



Brett has a deep understanding of complex regional markets, as well as wealth of experience developed over 25 years in the automotive industry, including with some of the world’s most prestigious and luxurious brands.

 

“I am confident that the consolidation of Europe, Middle East and Africa into a new regional entity will bring substantial benefit for McLaren Automotive. At the dawn of our second decade, this enhanced operational framework will allow us to drive operational excellence and provide the highest levels of professional service to our discerning customers and dedicated retailers in the region.”


Brett Soso, Managing Director – Europe, Middle East & Africa



McLaren has introduced four defined sub-regions, which are organised based on geography, culture, as well as specific in-market requirements. These include Central Europe, the United Kingdom, Western Europe, as well as the Middle East and Africa.


•    Central Europe led by Bastian Luehmann, Market Director - Central Europe, which includes: Germany, Switzerland, Latvia and Poland;


•    United Kingdom led by Stephen Harvey, Market Director - UK;


•    Western Europe led by Steve Robson, Market Director - Western Europe, which will include: Sweden, Netherlands, Belgium, France, Monaco, Italy and Spain;


•    Middle East and Africa includes Bahrain, Oman, Kuwait, Saudi Arabia, Qatar, Lebanon, United Arab Emirates and South Africa. A Market Director will be announced at a later stage.


Each sub-region is managed by a dedicated team, based across key geographies, and focuses on driving operational excellence across all areas of sales and marketing operations.



The Central Europe sub-region includes Germany, Switzerland, Latvia and Poland and is led by Bastian Luehmann who has been promoted to Market Director – Central Europe. He will be seeking at reinforcing the brands presence in Europe, as well as expanding the brand’s visibility at an exciting time for the brand.



The new position reflects the success and the expansion of the brand across the world in the last ten years. He reports directly to Managing Director Europe, Middle East & Africa, Brett Soso, and he will be based in Dusseldorf, Germany from where he will support the markets more efficiently. Bastian joined McLaren Automotive in 2016 and has been recently acting as Regional Sales Manager for North Europe, where he was leading Sales Operations. Prior to joining McLaren Automotive, he was Managing Director at Ferrari Hannover and his six years working in the retail environment gives him a strong background to support the retailer network in Central Europe.

 

“Working for McLaren Automotive has been an incredible opportunity and has allowed me to work in different European markets. I was able to develop new skills, learn about other markets and experience new cultures. Together with the regional team, we are eager to start this second decade and brand's exciting next phase.

 

We are looking forward to expanding the brand in Central Europe and furthermore assisting our customers and support our retailer network. We are also looking ahead to what the future brings, and we are excited to share and show our customers and automotive enthusiasts the new McLaren model generations.”


Bastian Luehmann, Market Director – Central Europe

 
 



Valentina Pichler - photos McLaren

Permanent-URL: http://www.automobilsport.com/mclaren-united-europe-middle-east-africa-new-regional-division---213765.html

05.10.2020 / MaP

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