SuperCharge – new road-car based global electric motorsport series unveiled

SuperCharge – new road-car based global electric motorsport series unveiled

21.10.2020: • All-new fully electric crossover road-car based motorsport series, SuperCharge, unveiled today ahead of planned launch in 2022 • Series calendar targeting eight events across Asia-Pacific, China, Europe, Middle East and USA, pitting 16 top-class dr

•    All-new fully electric crossover road-car based motorsport series, SuperCharge, unveiled today ahead of planned launch in 2022

•    Series calendar targeting eight events across Asia-Pacific, China, Europe, Middle East and USA, pitting 16 top-class drivers against each other

•    SuperCharge heralds new take on environmental and financially sustainable motorsport

•    Next-generation road-car based race cars, called SC01, will boast 500kW/670bhp of power from the battery and hit 100km/h in just 2.5 seconds, similar to the acceleration of an F1 car

•    Exhilarating 15 races per event of maximum six-lap duration on short, easy-to-view 1km(approx.) circuits featuring ‘SuperLoop’, water gantry and 2.5 metre-high jump, making spectating even more exciting and unpredictable

•    Concept developed in consultation with leading global car manufacturers, SuperCharge offers an ideal platform to showcase the latest and future electric cars and battery technology (including smart energy management systems), to fast-track global uptake of electric vehicles

•    Each urban event in cities across the world feature a simple one-and-a-half day event format, including accessible festival-style atmosphere and action-packed entertainment on and off the track for all ages


SuperCharge, an all-new global motorsport series based on electric crossover road cars, today broke cover on its plans to help shape the new future for motorsport.

With a planned 2022 start, the inaugural series is targeting eight events taking place right across the globe, in cities from Asia-Pacific, China, Europe, Middle East and USA aiming to provide spectacular racing entertainment and ultimately promote the uptake of electric cars.

Designed to appeal to audiences of all ages, SuperCharge has been created, in consultation with some of the world’s leading car manufacturers, as a new racing concept to showcase next-generation electric road cars in the volume and growth part of the market - compact SUVs and crossovers, as well as leading-edge battery technologies.

Resetting the relevance, appeal and value of motorsport, the world’s newest racing series aims to be located in bustling urban environments based around an access all areas, fun, informative, festival-style atmosphere.

“Motorsport is at a crossroads,” says SuperCharge Managing Director and co-founder Rob Armstrong. “Alejandro Agag and Jean Todt have done a great job pioneering electric motorsport. With many countries and cities already announcing plans to ban internal combustion-engine cars in the coming years, the need for road car-based electric motorsport is becoming more and more compelling.

We believe it is only a matter of time before there are more electric motorsport series. Given this rapidly increasing EV momentum, we believe the timing and appeal of SuperCharge is ideal and see a clear space for it as the road car-relevant motorsport series.”

“We have carefully conceived SuperCharge to take account into these societal changes and to consider the needs of car companies, fans, commercial parties and venues in order to make a truly sustainable and commercially viable new series. SuperCharge takes motorsport into a new and hugely relevant arena and we can’t wait to spark the series into life across the globe.”

Informing, educating and promoting electric vehicles (EVs) for all

The planning and development of SuperCharge over the past 18 months has been carefully undertaken to ensure it is fully relevant, cost-effective and incubates technological advancements. At the same time, the new series offers clear technical and commercial benefits for car manufacturers.

The concept will attract new audiences for electric vehicles, as well as give manufacturers the scope to develop, test and hone electric car battery technology innovations (including smart energy management systems) and relevant software in real-world racing.

As a manufacturer-focused series, SuperCharge is based on cars recognisable on the outside as electric road cars which the public can, or will be able to, buy. Nevertheless, the SuperCharge race cars, codenamed SC01, will offer awe-inspiring performance. With similar acceleration to a Formula 1 car, they will adopt an electric motor drivetrain on the front axle and one on the rear axle, generating peak power from the battery of up to 500kW (equivalent to around 670bhp) and rocket to 0-100 km/h in a staggering 2.5 seconds.

Teams will be able to adapt the standard specification car in two ways. The first is the car’s bodywork, so the public have a clear visual link between the striking race car on the track and the one they can, or will, enjoy on the road. The second is battery technology system development, that can in turn enhance the underlying battery performance of road-going EVs. To reflect the full electric ecosystem on public roads, the SuperCharge race car will also be designed to use roadside fast charging systems and connectors.

To ensure racing is extremely competitive and entertaining, the technical regulations of the series mean the only ways of gaining improved on-track performance come from a combination of driver skill (driver aids including launch control, traction control, brakeby-wire are explicitly outlawed), mechanical set-up (including suspension and differential adjustment) and team development of battery technology systems – spanning power draw-down, battery geometry, cooling and battery management systems.

Power to the people

Set in the crucible of relatively short 1km (depending on location) SuperTrack circuits, the high-quality, action-packed entertainment experience has been carefully crafted to captivate spectators - and viewers across the globe – for existing motorsport fans and newcomers to the sport.

An ‘amphitheatre’ concept, which can be adapted to suit a variety of urban venue settings from parks, street circuits or existing race tracks, ensures live audiences will always be right in the heart of the action. Extensive views of the fast-paced-action will be assured through a myriad of viewing platforms.

Every SuperCharge race track will feature four unique characteristics. The first is the 2.5m ramp that could project the cars up to 10 metres on every lap. Able to accommodate two or more cars abreast, it will be an integral racing element and core circuit feature, enabling drivers to utilise different jump entry and exit tactics.

The second feature of the circuit is the low friction zones that will allow the cars to slide, drift and touch, increasing the drama and proximity of the close-quarter racing. Every SuperTrack will also feature a water gantry, adding yet another dimension to the circuit to test driver skill by creating a dry/wet/dry surface transition.

The final feature is the SuperLoop, a once-per-race lap extension that can be deployed tactically to gain an advantage over competing drivers, and which injects an extra dose of jeopardy into every race.

Supreme quality racing

Given the multitude of track conditions, SuperCharge naturally lends itself to being a playground for some of the most talented motorsport drivers. Whether the racers emanate from circuit racing, rally, cross country or off-road, the rulebook for racing’s latest series will reward driver skill, providing a gladiatorial stage to display the capabilities of high-performance electric crossover race cars.

A simple, easy to understand format

Each SuperCharge event is based on a knockout format which pits 16 cars and drivers drawn from eight teams against each other. Based on a series of 15 quick-fire races, with a maximum of six laps each depending on competition stage, the adrenalin-fuelled entertainment will come thick and fast, generating unabating excitement as contenders progressively fall by the wayside en route to a climactic finale.

The rewards for both teams and drivers in SuperCharge come by virtue of a clear points system. Every car competing over the course of the eight-race series will earn points towards the three separate titles: a teams’ championship, one for manufacturers and another for competing drivers, with points rewarding progress through the knockout process.

Enabling cleaner, smarter cities

With a purpose to “supercharge” the race to a more sustainable future, the series intends to create spectacular experiences in urban environments that enable the pioneers of electric mobility to inform, educate and inspire future generations. SuperCharge aims to transform the appeal and uptake of EVs for cities actively targeting improved air quality and climate change mitigation through e-mobility, particularly through its ambition to use 100% renewable energy.

Centre-stage in the SuperCharge paddock concept is a charging zone that adopts regular road car connectors and roadside fast charging to inform the public around the whole EV ownership experience.

Consistent with the ethos of the series, the footprint and costs of SuperCharge race events have also been structured to be environmentally and financially sustainable. Among the measures being incorporated are the use of existing city racing infrastructure wherever possible, as well as sea and road freight.

Informed by the Past, Expertly Designed for the Future

SuperCharge’s Managing Director and co-founder is Rob Armstrong, who brings his extensive experience from Formula 1 as well as WME IMG as its Global Head of Motorsport, responsible for the FIA World Rallycross Championship and the FIM Speedway World Championships.

 His co-founder is Max Welti, a former professional racing driver and seasoned expert who has directed global motorsport programmes for car manufacturers including Audi, BMW, Ford, Lamborghini, Mercedes, Porsche and Volkswagen.

Commenting on his involvement with SuperCharge, Max Welti adds,
“I’ve been involved with many ground breaking race series as both a driver and promoter and realised that motorsport as we know it has to change.

SuperCharge has been developed to be an intrinsic part of that change, and we are working closely with leading manufacturers and key suppliers, like German car constructor Holzer, in turning this exciting concept into reality. Undoubtedly, it is an exciting time to be involved in revolutionising the next generation of motorsport.”

Günther Holzer, Managing Director, Holzer said:
“We are delighted to be involved in this exciting project. Electric motorsport will be a major part of our future business and we look forward to working with SuperCharge on this next-generation of race cars.”

SuperCharge has also benefitted from the behind-the-wheel perspective of professional racing drivers including the globally recognised, versatile and multi-talented driver and media personality, Tanner Foust.

Tanner Foust commented:
"The SuperCharge series has amazing allure for a race driver like me. In my career I’ve found that for a new motorsport to grow successfully it has to appeal to a young demographic, as well as the major car manufacturers. The excitement of electric acceleration, high-performance and cutting-edge technology, combined with the tempo of the race day, will tick both boxes and in turn ensure a very successful series.

At a time when the automotive enthusiast world is so strong, and yet the manufacturer involvement in traditional motorsport is weakening, we really need an environmentally and financially sustainable, technologically relevant racing series like SuperCharge to reinvigorate motorsport at its core. I can’t wait!”

Re-defining the paddock, revolutionising media delivery

SuperCharge wants to re-define the paddock experience as a fully immersive experience for race spectators that extends beyond motorsport to present a vision of future technology and sustainability that will engage young, urban and environmentally conscious fans.

Sport viewing habits have altered significantly in recent years and as one of the first motorsport series to be born in the digital age, SuperCharge intends to take maximum advantage through a digital-first media strategy, more details of which will be released in the coming months.

SuperCharge is working closely with both the British Automobile Racing Club (BARC) and Motorsport UK as it seeks to apply to become an FIA International Series.

Steven Brown, photo SuperCharge


21.10.2020 / MaP

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