Ford Europe Goes All-In on EVs on Road to Sustainable Profitability; Cologne Site Begins $1 Billion Transformation

Ford Europe Goes All-In on EVs on Road to Sustainable Profitability; Cologne Site Begins $1 Billion Transformation

18.02.2021: Ford says by mid-2026, 100% of its passenger vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid; moving to all-electric by 2030

    Ford says by mid-2026, 100% of its passenger vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid; moving to all-electric by 2030




    Ford’s commercial vehicle range in Europe also will be 100% zero-emissions capable, all-electric or plug-in hybrid, by 2024; two-thirds of commercial vehicle sales expected to be all-electric or plug-in hybrid by 2030


    Europe-leading Ford commercial vehicle business key to future growth and profitability, supported by new products and services and Ford’s strategic alliance with Volkswagen and its Ford Otosan joint venture


    Ford’s drive to a fully electric future spearheaded by a $1 billion investment in a new electric vehicle manufacturing center in Cologne; company’s first European-built, volume all-electric passenger vehicle for European customers will roll off the lines in Cologne starting in 2023


    Having successfully restructured and returning to profitability in Europe in the fourth quarter of 2020, Ford moves to next phase of plan, led by an all-electric future; remains on track to reach 6% EBIT margin as part of company’s plan to turnaround its global automotive operations




Ford today is taking a significant step forward in its European transformation with a commitment to go all-in on its electric passenger vehicles and to substantially grow and electrify its leading commercial vehicle business.



Ford committed today that by mid-2026, 100 percent of Ford’s passenger vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid, and will be completely all-electric by 2030. Similarly, Ford’s entire commercial vehicle range will be zero-emissions capable, all-electric or plug-in hybrid, by 2024, with two-thirds of Ford’s commercial vehicle sales expected to be all-electric or plug-in hybrid by 2030.



The news comes after Ford reporting, in the fourth quarter of 2020, a return to profit in Europe and announced it was investing at least $22 billion globally in electrification through 2025, nearly twice the company’s previous EV investment plans.



“We successfully restructured Ford of Europe and returned to profitability in the fourth quarter of 2020. Now we are charging into an all-electric future in Europe with expressive new vehicles and a world-class connected customer experience,” said Stuart Rowley, president, Ford of Europe. “We expect to continue our strong momentum this year in Europe and remain on track to deliver our goal of a six percent EBIT margin as part of Ford’s plan to turnaround our global automotive operations.”



Central to Ford’s transformation of its operations in Europe over the past two years were a $1 billion improvement in structural costs, addressing underperforming markets, the creation of a more targeted vehicle line up within three customer-focused business groups, and partnerships to drive growth and improved levels of profitability across the business.




Accelerating Ford’s commercial vehicle business growth



In 2020, Ford achieved its sixth successive year as the leading commercial vehicle sales brand in Europe. Growth in Ford’s strong commercial vehicle business is key to its European profitability, supported by new products and services, working with an extensive network of commercial vehicle converter partners, with Ford’s strategic alliance with Volkswagen and its Ford Otosan joint venture providing cost-effective vehicle development and sourcing.



Driving further growth in the commercial vehicle business will be an ecosystem built around connected services co-developed with customers and designed to enhance the customer experience and help their businesses to thrive. These include, for example, connected uptime and productivity services such as FordPass Pro for fleets of up to five vehicles, and the launch of Ford Fleet Management, created by Ford and ALD Automotive last year to maximize productivity for fleet customers seeking bespoke services to keep their fleets on the road.



Ford and Google also announced recently the establishment of a new collaborative group, Team Upshift, to drive disruptive, data-driven opportunities. This first-of-its-kind partnership in combination with Ford’s in-house capabilities will be the basis of transformed ownership experiences and services for both the company’s commercial and passenger vehicle customers.





Ford Cologne $1 billion investment


Spearheading Ford’s advance into an all-electric future is a new $1 billion investment to modernize its vehicle assembly facility in Cologne, Germany, one of its largest manufacturing centers in Europe and the home of Ford of Europe. The investment will transform the existing vehicle assembly operations into the Ford Cologne Electrification Center for the manufacture of electric vehicles, Ford’s first such facility in Europe.



Ford also confirmed that its first European-built, volume all-electric passenger vehicle for European customers will be produced at the facility from 2023, with the potential for a second all-electric vehicle built there under consideration.



“Our announcement today to transform our Cologne facility, the home of our operations in Germany for 90 years, is one of the most significant Ford has made in over a generation. It underlines our commitment to Europe and a modern future with electric vehicles at the heart of our strategy for growth,” Rowley said.  



"The decision to make the production and development site in Cologne the e-mobility center for Ford in Europe is an important signal to the entire workforce," said Martin Hennig, chairman of the General Works Council of Ford-Werke GmbH. "It offers a long-term perspective for our employees and at the same time encourages them to help shape this electric future."



Rowley concluded: “We will offer an exceptional range of electrified vehicles, supported by customer-centric digital services and experiences, allowing our customers to come with us on the journey to a fully electric future, starting right now with the launch of the all-electric Mustang Mach-E. In combination with our leading commercial vehicle business, this will form the basis of a sustainably profitable Ford business in Europe.”



Additional details of Fords electrification plan and the transformation of the Cologne site will be shared over the coming months.  





About Ford Motor Company


Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services.  Ford employs approximately 186,000 people worldwide.


Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 43,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 58,000 people when unconsolidated businesses are included.


In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 14 manufacturing facilities (10 wholly owned facilities and four unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

    

John Gardiner- photos Ford

Permanent-URL: http://www.automobilsport.com/ford-europe-all-in-evs-cologne-site-1-billion-transformation---219388.html

18.02.2021 / MaP

More News

UK bus and coach registrations decline -32.0% as Covid hits 2020 market
18.02.2021
BUS AND COACH REGISTRATIONS17 February 2021 (data for Q4 and full year 2020)    Demand for new buses and coaches drops -32.0% in 2020, with 3,996 vehicles joining UK roads.    Single-deck registrations, down -58.7% to 755 un more >>
UK Heavy Goods Vehicle registrations fall -32.2% in 2020 as operators postpone fleet renewal
18.02.2021
HEAVY GOODS VEHICLE REGISTRATIONS17 February 2021 (data for data for vehicles >6 tonnes, Q4 and full year 2020)    Truck registrations drop to 32,918 units following bumper 2019 and impact of pandemic.  &nbs more >>
Indonesia off-track with its target of exporting one million vehicles by 2024, says GlobalData
16.02.2021
Following the news from the Association of Indonesia Automotive Industries (GAIKINDO) that automotive exports from the country declined by 30.1%;Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading research and consulting company, of more >>
FLA Members provided £113 billion of new business in 2020
12.02.2021
New figures released today by the Finance & Leasing Association (FLA) show that FLA members across the asset finance, consumer finance and motor finance markets provided £113 billion of new business in 2020 to help support business inves more >>
FLA: Consumer car finance new business volumes fell by 12% in December 2020
12.02.2021
New figures released today by the Finance & Leasing Association (FLA) show that the consumer car finance market reported a fall in new business volumes of 12% in December 2020 compared with the same month in 2019.  In 2020 as a whole, new busin more >>
BMW Manufacturing Is Largest U.S. Automotive Exporter by Value for 7th Consecutive Year.
11.02.2021
    Export Value From South Carolina Plant Totals More Than $8.9 Billion in 2020.    Plant Sets New High for Six-Month Production Period Despite Production Interruption. For the more >>
UNCTAD - Global Trade Update February 2021
09.02.2021
East Asia manufacturing leading the global trade recovery.The recovery has been uneven, with many countries lagging. South-South trade remains well below average but for East Asia. East Asian economies have been leading the recovery process with strong export growth and gains in global market share.Most manufacturing sectors recorded po more >>
Nissan contributes - € 123 million for fourth quarter 2020 to Renault's earnings
09.02.2021
  Nissan released today its results for the third quarter of fiscal year 2020/2021 (April 1st, 2020 to March 31st, 2021).Nissan’s results, published in Japanese accounting standards, for the third quarter of fiscal year 2020/2021 (October more >>
Auto makers’ credit losses stay low despite economic effects of coronavirus crisis
09.02.2021
Credit loss rates at auto makers’ financing arms have remained at multi-year lows despite the economic ramifications of the coronavirus crisis. Government support through payment moratoriums and direct transfers have helped auto loan debtors to weather the crisis while financing arms of auto makers have benefitted from low credit losses.Credi more >>
Stellantis 2021 Corporate Calendar
05.02.2021
  Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) (“Stellantis”) announced today that the Fourth Quarter and Full Year 2020 results for Fiat Chrysler Automobiles N.V. (FCA) and Full Year 2020 results for Peugeot S.A. (Groupe PSA) will be released on March 3, 2021. more >>
Van market starts new year with a boost, up 2.0% in January
05.02.2021
    UK light commercial vehicle (LCV) market grows 2.0% in January, with 24,029 vehicles registered.    Registrations of large vans single-handedly drive demand, surging 25.4% as all other segments experience double-digit decline.    New emissions figures reveal 2020 as the year with lowest recorded van-der more >>
Q1 2021 Industry Outlook Survey Results – FLA members see opportunities for growth
05.02.2021
The Q1 2021 Industry Outlook Survey results released today by the Finance & Leasing Association (FLA) shows that the asset finance, consumer finance and motor finance industry see opportunities for growth over the next year despite the h more >>
New UK car registrations fall -39.5% as showroom closures stifle demand
05.02.2021
    Just 90,249 new cars registered in January – the worst start to a year since 1970 despite click and collect preventing greater fall    New emissions figures show 2020 delivered the cleanest vehicles in history as average CO2 emissions fell by -11.8% on previous year, but more to do to deliver net zero  more >>
Volvo Cars’ global sales grew 30.2 per cent in January
04.02.2021
Starting 2021 on a strong note, Volvo Cars reported the best January in its history, as Europe, China and the US all reported increasing sales.Global sales rose by 30.2 per cent to 59,588 cars, boosted by a strong year-on-year performance in China where the co more >>
REE Automotive to list on NASDAQ through merger with 10X Capital Venture Acquisition Corp
04.02.2021
    REE Automotive (“REE”), a leader in e-Mobility, has entered into a merger agreement with 10X Capital Venture Acquisition Corp (NASDAQ: VCVC) (“10X SPAC”); the newly combined company will be listed on the NASDAQ under the new ticker symbol “REE”. more >>
Daimler plans a fundamental change in its structure
04.02.2021
Daimler plans separation into two pure−play companies and majority listing of Daimler Truck to accelerate into zero− emissions and software−driven future    Intention to split Daimler’s industrial businesses and establish more >>
Ford Invests $1 Billion (R15.8) to Modernize, Expand South African Manufacturing for All-New Ranger; Adds 1,200 Jobs
02.02.2021
•    New advanced technologies and systems will modernize and grow the Ford Silverton Assembly Plant to support expanded production of the all-new Ranger pickup truck, starting in 2022   •    Fo more >>
Pietro Gorlier is appointed Stellantis Chief Parts and Services Officer
01.02.2021
Effective February 1st 2021, Pietro GORLIER is in charge of the Stellantis Parts and Services business worldwide.Most recently, he was Chief Operating Officer, Europe, Middle East, Africa Region of former FCA Group and Global Head of Parts & Service (MOPAR) more >>
Kia announces January global sales
01.02.2021
    January global sales at 226,298 units, up 2.5% y/y     Korea sales increased 12% to 41,481 units    Sales outside of Korea climbed 0.6% to 184,817 units    Kia to expand new model line-up, including its first dedicated BEV model more >>
Welcome on board: Karin Radström takes over management of Mercedes-Benz Trucks
01.02.2021
Karin Rådström took up her position as Member of the Board of Management, Daimler Truck AG, responsible for Mercedes-Benz Trucks, today. Rådström most recently has been responsible for sales and marketing at Scania as a member of the Executive Board. more >>
Lexus announces 2020 global sales results
01.02.2021
Lexus global sales for January–December 2020 totalled 718,715 units (a 6% decrease from the previous year). While the first half of the year was affected by the spread of COVID-19 with a 16% decrease from the first half of 2019, sales from July-December increased by 2% compa more >>
Daimler preliminary results for the financial year 2020 significantly above guidance and market expectations
29.01.2021
Daimler completed the financial year of 2020 in a challenging environment with a very strong fourth quarter, in particular with regard to Industrial Free Cash Flow. All divisions contributed to this success. Mercedes-Benz Cars and Vans exceeded key financial metrics of the financial year 2019. more >>
UK car production down -29.3% as coronavirus slams brakes on sector
29.01.2021
UK CAR MANUFACTURING data for December and FY20    UK car manufacturing output falls -29.3% in 2020 to 920,928 units, the lowest total since 1984.    Production for UK and overseas markets declines -30.4% a more >>
British engine production falls -27.0% in 2020 as pandemic hits output
29.01.2021
UK ENGINE MANUFACTURING (data for December and full year 2020)         UK engine manufacturing down -27.0% in 2020 to just over 1.8 million units.    Production for domestic and ove more >>
Coronavirus pandemic sends UK commercial vehicle production down -15.5% in 2020
29.01.2021
UK COMMERCIAL VEHICLE MANUFACTURING (data for December and full year 2020)    British commercial vehicle production falls -15.5% in 2020 to just 66,116 units, the lowest annual output since 1933.1    Output for overseas markets down -17.8%, while production for the UK drops -12.2%.    more >>
BMW AG Preliminary Automotive Free Cash Flow for the fourth quarter and the full year 2020 above market expectations
28.01.2021
AdHoc announcement The BMW AG’s preliminary Automotive segment Free Cash Flow for the fourth quarter 2020 is around € 2.8 billion (Q4 2019: € 1.5 billion), leading to around € 3.4 billion (2019: € 2.6 billion) for the full year 2020 more >>
MITSUBISHI MOTORS Announces Production, Sales and Export Figures for December 2020 and Calendar Year 2020
28.01.2021
December 2020     Fiscal Year 2020 (20/04-20/12)     Calendar Year 2020 (20/01-20/12) Volume(unit)     YoY(%)     Volume(unit)     YoY(%)     Volume(unit)     YoY(%) more >>
DBRS raises the ratings on Stellantis N.V.
27.01.2021
  Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) (“Stellantis”) announced today that, DBRS Limited (DBRS Morningstar) has upgraded from “BBB (low)” to “BBB” the Issuer Rating and Senior Unsecured Debt rating of Stellantis N.V. more >>
Stellantis Convenes EGM to Approve Distribution of Faurecia Shares and Cash
25.01.2021
Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) (“Stellantis”) announced today that it has published the notice convening the Extraordinary General Meeting of Shareholders (“EGM”) in order to approve the distribution by Stellantis to the holders of its common shares of up to 54,297,006 ordinary shares of Faurecia S.A. (“Faurecia”) and up to €30 more >>
Fiat achieves record market share for A segment in 2020
23.01.2021
    2020 was a record year for the 500 and Panda in Europe, achieving a market share of 17.8%, up three percentage points respectively    Fiat begins 2021 with a totally refreshed line-up    MY21 500 family recently announced with updates to 500 hybrid, 500X and 500L    more >>
SKODA AUTO produced more than 750,000 vehicles at its Czech plants in 2020 despite COVID-19 pandemic
22.01.2021
› The number of vehicles produced reflects the 39-day shutdown and measures to protect employees’ health› Czech car manufacturer utilises Industry 4.0 technologies to modernise production processes› ‘NEXT LEVEL ŠKODA’ programme for the future defines priorities for the company’s future developm more >>
Daimler Truck AG CEO Martin Daum to lead ACEA Commercial Vehicle Board
21.01.2021
Daimler Truck AG CEO Martin Daum is the new Chair of the Commercial Vehicle Board of the European Automobile Manufacturers’ Association (ACEA), which brings together the CEOs of Europe’s leading manufacturers of trucks, buses and vans. more >>
SKODA AUTO opens state-of-the-art new Central Pilot Hall at its Mlada Boleslav site
21.01.2021
› Ideal facility for the planning, testing and manufacture of pre-production vehicles and start of production preparation› An area of more than 12,000 m² for body shop and vehicle assembly, as well as a measuring centre and virtual reality studio› Investments made amount to approximately 20.4 million euros more >>
Management changes at Opel/Vauxhall
20.01.2021
    Stephen Norman appointed Senior Vice President Sales, Aftersales and Marketing of Opel/Vauxhall    Paul Willcox to take over as Managing Director of Vauxhall With effect from February 1st 2021 Ste more >>
BMW Motorrad achieves its second-best sales result in history in 2020.
20.01.2021
Despite the Corona pandemic-related challenges in 2020, BMW Motorrad was able to hand over 169,272 motorbikes and scooters to customers, thus achieving the second-best sales result ever (previous year: 175,162 vehicles/ -3.4%). This sales result underpins the successful growth strategy of BMW Motorrad. more >>
New member of the Board of Management for Development at Volkswagen Passenger Cars
19.01.2021
Thomas Ulbrich to become member of the Board of Management with responsibility for the Development division of Volkswagen Passenger Cars  Dr. Frank Welsch is taking over as Head of the new Group Quality Management and Strategy division in the Volkswagen Group  Tasks of the board-level management function for electric mobility will be re-assi more >>
BMW M GmbH still on its path of sustained growth in 2020
18.01.2021
- 144,218 vehicles delivered worldwide.New sales record secures BMW M GmbH’s market leadership in the performance and high-performance automobile segment.With yet another new sales record, the BMW M Gm more >>
The new name and governance of Stellantis take effect
17.01.2021
Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) (“Stellantis”) announced today that, following completion of the merger of Peugeot S.A. (“Groupe PSA”) and Fiat Chrysler Automobiles N.V. (“FCA”) on January 16, 2021, today the combined company was renamed Stellantis, the Board of Directors of Stellantis was appointed, and Stellantis’s Articles of Asso more >>
Toyota Motor Europe significantly outperforms the market in 2020
17.01.2021
... gaining 0.7 percentage points to achieve a record 6.0% share    TME’s vehicle sales of 993,113 (Jan-Dec 2020), down -9%, showed great resilience in a market down    by -20% year-on-year    The Toyota brand climbs to 3rd spot for best-selling passenger car brands in Europe    S more >>
2001-2021 copyright automobilsport.com