Kia America Debuts in US. New Name replaces Kia Motors America

Kia America Debuts in US. New Name replaces Kia Motors America

19.05.2021: ...as part of Kia Corporation Global Brand Strategy Move based on Kia Corporation global brand strategy ushers new era for Kia in America; signifies evolving brand and EV strategy for fast-growing automaker


...as part of Kia Corporation Global Brand Strategy

 

Move based on Kia Corporation global brand strategy ushers new era for Kia in America; signifies evolving brand and EV strategy for fast-growing automaker


    Kia America replaces Kia Motors America. Kia North America replaces Kia Motors North America


    Global Kia logo to be adopted model by model in U.S. market


    New name coincides with NA debut of all-new 2022 EV6 EV



Following the January global reveal of Kia’s dynamic new logo and brand relaunch, Kia Motors America is using the North American debut of its transformative electric vehicle, the EV6, to officially adopt the global Kia Plan S strategy and change its corporate name to Kia America. The new name is the most visible component of a complete brand transformation and follows Kia Motors Corporation’s recent change of name to Kia Corporation.



Plan S, or Plan Shift, is Kia’s ambitious $25 billion transformative strategy.  Plan S includes sustainable mobility, delivery vehicles and personal transport solutions through Kia’s PBV platform as well as developing Kia’s Mobility as a Service strategy. Plan S will also see the launch of 11 EVs on a global basis by 2026. The first advanced-platform EV as part of Plan S will be the EV6, set to go on sale in U.S. in early 2022.



“This is an important and inspiring time in Kia’s history,” said Sean Yoon, president and CEO, Kia America and Kia North America. “On a global scale, our brand is sharpening its identity, and defining a sustainable, purposeful strategy within existing, new and to-be -developed vehicle segments as well as larger efforts we are now ready to pursue. Today’s announcement signals that Kia in the US is fully aligned with Kia Corporation’s global strategy and primed for continued success.”



The new logo resembles a handwritten signature and will continue to roll out on all 2022 vehicles.  The design of the new logo is simple but dramatically effective: the rising movement of the two diagonal strokes are accentuated by beveled ends and reveals an unexpected subtext, "Ki," or “to rise.” Narrow connections between the characters emphasize the power and energy of movement, and the wide proportions of the three vertical pillars reinforce stability and provide a confident and balanced appearance.



The new strategy announcement comes as Kia celebrate two consecutive best-ever US sales months in March and April, 2021.



Kia America forms part of Kia North America, which includes Kia America’s headquarters in Irvine, CA and Kia’s manufacturing facility in West Point, GA. Kia North America also includes the brand’s presence in Canada and Mexico, including the manufacturing facility in Nuevo León, Mexico. Kia Corporation operates the Kia Design Center America in Irvine, CA and R&D facilities across the U.S.




- KIA also logo

Permanent-URL: http://www.automobilsport.com/kia-america-debuts-us-new-name-replace-motors---223676.html

19.05.2021 / MaP

More News

New Goodyear Assurance ComfortDrive tires provide smooth ride for summer travelers
19.05.2021
It’s the return of the great American road trip for many people, with 73 percent of drivers indicating that they plan to take a road trip this summer.* To give drivers a comfortable ride as they embark on their adventures, The Goodyear Tire & Rubber Company is introducing the new Goodyear Assurance ComfortDrive. more >>
A day with Marc ter Stegen and his Cupra Formentor e-hybrid
19.05.2021
    The FC Barcelona player drives his new plug-in hybrid car for the first time and talks about his impressions at the wheel    He uses his driving time on his way to a match to concentrate and to talk with his family on the way home    Driving emission-free is in addition to other sustainable action more >>
Lamborghini announces its roadmap for electrification: “Direzione Cor Tauri”
19.05.2021
A landmark transformation plan for Lamborghini’s sustainability path: from product electrification to the Sant’Agata Bolognese site    Top product performance: the absolu more >>
Two of the UK’s leading mobility companies agree partnership to transform the sharing economy
19.05.2021
    YourParkingSpace.co.uk and hiyacar announce ground-breaking partnership    New agreement highlights the money-making opportunity available to savvy driveway owners and vehicle owners    Both companies are at the forefront of the sharing economy, specifically the exchange of services and goods betw more >>
The steering philosophy at Audi - Effortless, precise, controlled
18.05.2021
   New generation of steering wheels with touch screens and capacitive grip recognition        Steering assistance functions for added safety and increased comfort        Focus on sportiness and manageability – in the technology as well as the design more >>
McLaren Special Operations recreates legendary Gulf livery for 720S
18.05.2021
...to celebrate two iconic brands and personalisation possibilities    McLaren Automotive’s in-house personalisation arm, MSO, creates a bespoke 720S in the iconic Gulf Oil International racing colours    more >>
MANSORY refines the Bentley Bentayga into the ultimate luxury SUV
18.05.2021
"MANSORY Bentayga Wide Body MY2021"   •    Complete vehicle conversion (wide body)•    Full carbon bonnet with additional air outlets•    All ca more >>
Glickenhaus and Forzo Team Up!
17.05.2021
In endurance racing, every second counts, and so does keeping an eye on the full day – and night. Glickenhaus loves sharing these adventures and behind-the-scenes details with our fans. This is why FORZO and Glickenhaus have teamed up to create a more >>
What will the CUPRA Born look like? 5 key features
17.05.2021
    CUPRA Design Director Jorge Diez previews the distinctive features of the new CUPRA Born    The never-before-seen rear end features a horizontal light signature and diffuser for greater dynamism and efficiency more >>
SEAT S.A. launches diversity manifesto and affirms belief in strength through difference
14.05.2021
    “Diversity Takes Us Further” is a set of principles that writes diversity and inclusion into SEAT S.A’s corporate DNA and shows a step forward in the company’s commitment    SEAT S.A. is made up of four generations of employees, with 67 nationalities and 26 languages; 21% are women, and an estimated 7% of more >>
2021 Acura TLX Type S to Make Public Debut at the Acura Sports Car Challenge IMSA Race at Mid-Ohio
14.05.2021
    Highly anticipated TLX Type S to make public debut at the Mid-Ohio Sports Car Course as the official pace car for the Acura Sports Car Challenge Presented by the TLX Type S    IMSA Champion, three-time Indianapolis 500 winner Helio Castroneves to serve as Grand Marshall for Sunday’s endurance racing contest  more >>
The mayors of Barcelona and Milan strengthen ties at CASA SEAT
13.05.2021
    From 17 May to 12 June, Milan will be in the spotlight at Guest Cities, a conference in collaboration with the Italian General Consulate in Barcelona and its "Futura" project       Participants will in more >>
Sauber Engineering brings the racing spirit to the road with Alfa Romeo Giulia GTA
13.05.2021
    Sauber Engineering is bringing the know-how and experience of five decades of motorsport to the road with the new Alfa Romeo Giulia GTA and its extreme version, the GTAm, which have been unveiled to the international press during a special media event at the Balocco Proving Ground (VC), Italy, yesterday. more >>
Legendary road-race car lives again
13.05.2021
Leading engineering company, RML Group, reveals modern interpretation of all-time great    Iconic model is reborn for modern-day enthusiasts;    Front-mounted Ferrari V12 and open-gate gearchange embody driving purity; more >>
Silverstone appoints Head of Business Sustainability
12.05.2021
Silverstone’s commitment to sustainability is underlined by today’s announcement that Stephane Bazire has joined in the role of Head of Business Sustainability. Stephane is a pioneer of sustainable transfo more >>
Porsche Exclusive Manufaktur - Specialists in meeting individual customer wishes
12.05.2021
Extended range of products and services from Porsche Exclusive Manufaktur, Porsche Tequipment and Porsche ClassicMeeting personal customer wishes is an important part of the global offering from Porsche. The sports car manufacturer pursues this goal with its business divisions more >>
Appointments in the Alpine Management Committee
12.05.2021
    As of April 1st, 2021, Cédric JOURNEL joins the Alpine Business Unit as Sales & Marketing Vice President of the brand. He reports to Laurent ROSSI, Chief Executive Officer of Alpine. Cédric JOURNEL is a member of the brand's Management Committee.     As of May 1st, François PIERRARD is appointed Director more >>
Zenvo Automotive’s TSR-S arrives in the UK ahead of summer events programme
12.05.2021
    Zenvo Automotive’s flagship, track-focused TSR-S limited edition hypercar arrives in the UK     Programme of events planned for customers and brand followers throughout the summer more >>
The first episode of Scrambler Ducati Live is online
11.05.2021
•    Emerging artists of the Italian music scene talk about themselves at Scrambler Ducati Live, a 6-episode web series about life stories with live music•    The live sessions are held together with Fonoprint, a historic recording studio in Bologna of which Lucio Dalla was a partner, and which produced artists of the calib more >>
Porsche uses both virtual development and physical endurance tests
11.05.2021
Prototypes of the all-electric Macan: both digital and realThe all-electric Porsche Macan is ready to be tested on the road: after initial testing on the proving grounds of the Porsche Development Centre in Weissach, the we more >>
The new Polo GTI in the starting blocks
11.05.2021
Sharper, dynamic, power-packed: First flash of the new Polo GTI. Polo GTI: The vehicle is not yet available for sale. Design sketch reveals first impression of the new Polo GTI1  Successful compact sports car is sharper, full more >>
Renault Sport Cars becomes Alpine Cars
10.05.2021
    As of May 1st, 2021, Renault Sport Cars becomes Alpine Cars      The know-how and passion of Les Ulis-based teams remain at the heart of Alpine’s strategy  As of May more >>
Premiere of the Mercedes-Benz Concept EQT,forerunner of a new premium quality in the small van segment
10.05.2021
Mercedes-Benz Vans expands its product portfolio for families and fans of sports and other recreational activities   With the Concept EQT Mercedes-Benz Vans is giving a tangible impression of the first premium vehicle in the small van segment fo more >>
American Honda Foundation Collaborative is Boosting STEAM Interest and Learning Among Young Black and Latino Men
10.05.2021
    American Honda Foundation committed $2.5 million over five-year period to eight Southern California organizations    Initiative is providing tools, technologies and support to young men of color in the Greater Los Angeles area    Program is yielding improved school attendance, grades and interest in STE more >>
Subscription model to make electric vehicles more accessible in Australia, says GlobalData
10.05.2021
Following the news that global battery giant Sonnen GmbH has launched electric vehicle subscription service SonnenDrive in partnership with shared mobility brand Carbar in Australia;   Bakar Sadik Agwan, Senior Automotive Consulting Analyst at Glo more >>
Sauber Engineering joins HP Composites in high-end technology consortium
07.05.2021
Sauber Engineering is bringing a new impetus in the world of high-end carbon products thanks to a new partnership, designed to complement its technical and industrial capabilities, with Italy-based HP Composites. The establishment of this consorti more >>
The new VW Tiguan Allspace is gearing up for its world premiere
06.05.2021
Volkswagen will introduce the new Tiguan Allspace on May 12.  World premiere: Volkswagen will introduce the new Tiguan Allspace on May 12  Most successful Volkswagen SUV launches with sharper design and technical highlights more >>
Brembo "New G Sessanta" - The new brake caliper concept set to shape the future of mobility
06.05.2021
To celebrate its 60th anniversary, the company has pioneered a solution for new generations, which uses light to take color up to a whole new level For its 60th anniversary, Brembo is presenting the ‘New G Sessanta’, a new concept inspired more >>
Porsche Tequipment launches Performance roof box
06.05.2021
With a capacity of 480 litres and tested for speeds up to 200 km/hEveryday usability and performance: seemingly contradictory characteristics that Porsche has always combined successfully in its products. This also applies to the newly developed Performance roof box from more >>
TORSUS PRAETORIAN, the world’s most rugged heavy-duty off-road 4x4 bus
05.05.2021
.... ready to travel even tougher across the planet’s most inhospitable terrain thanks to a raft of all-new 2021 technical updates    TORSUS PRAETORIAN benefits from all-new technical updates for 2021    Updates more >>
SEAT S.A. launches two collaborative podcast series with a premiere on the pandemic
04.05.2021
    The aim is to connect SEAT S.A. professionals with experts from different areas to share knowledge and create a space for debate    Health challenges in times of pandemic, with dr. Patricia Such and dr. Bonaventura Clotet, is the first episode of SEAT S.A. podcast, Moving Forward, now available on Spotify and other audio platform more >>
2.0 TSI 190PS DSG now available for the SEAT Leon - a new engine for a new generation
03.05.2021
    SEAT continues to expand its Leon line-up with a new 2.0 TSI petrol engine, producing 190PS (140kW), linked to a 7-speed DSG transmission    This new petrol engine introduces new injectors as well as a new turbo more >>
The Audi e-tron GT - a Gran Turismo unlike any other, now available in numerous markets
03.05.2021
   In Germany, the e-tron GT1 starts at €99,800, the RS e-tron GT2 at €138,200        A new era of Gran Turismo: sporty, comfortable, and sustainable        Audi received numerous preorders for both of these impressive electric models more >>
Amazon Alexa in Uconnect Services for the New Jeep® Compass thanks to Ubigi's cellular connectivity solution
03.05.2021
New Jeep® Compass now also offers Amazon's Alexa Voice Service on-board. An innovative feature added to Uconnect Services suite of connected services enabled by Ubigi, Transatel's cellular connectivity solution for connected cars.   The launch on the new Je more >>
Skoda Fabia design over time
03.05.2021
- ŠKODA AUTO designers contribute their recollections of their work on the three generations of this successful family vehicle- The official launch of the fourth generation of the ŠKODA FABIA is scheduled for tomorrow, 4 May more >>
Rameder brings your bicycles into nature
30.04.2021
Safe and cost-efficient bicycle transport with the Merak bike carrierOne of the nicest and safest activities these days is to get on the saddle of your bicycle for a ride through the beautiful spring landscape and leave your worries behind. more >>
Sales release of the Mercedes-AMG CLS
30.04.2021
-  Sharpened styling for the CLS ahead of its debut with European dealers in JulyA more dynamic look is at the heart of the updated CLS. The front end in particular, with new radiator grilles and bumpers, expresses the dynamism of the four-door cou more >>
reTyre AS and Panthera AB launch another ground-breaking product: Traction, a detachable wheelchair tire cover! -video
29.04.2021
Modular e-bike tire producer reTyre, together with Panthera, producer of the world’s lightest wheelchairs, launch another ground-breaking product - Traction, detachable wheelchair tire cover  VIDEO HERE   more >>
Video Message of President & CEO Yamaha Motor Europe N.V., Mr. Eric de Seynes
29.04.2021
This video is a message from Mr. Eric de Seynes, President & CEO of Yamaha Motor Europe N.V., who addresses the current situation related to supply chain issues and the impact on delivery of products. more >>
2001-2021 copyright automobilsport.com