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Manthey-Racing becomes Manthey – a new brand identity for the prestigious company
27.05.2021: Since 1996, Manthey-Racing has been one of the leading players in the world of performance cars for road and racing. After 25 successful years on the national and international stage, it is time for us to pause and take this opportunity to bring all the d
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Since 1996, Manthey-Racing has been one of the leading players in the world of performance cars for road and racing. After 25 successful years on the national and international stage, it is time for us to pause and take this opportunity to bring all the different aspects of our company into sharper focus.
Manthey-Racing will now become the new brand Manthey, but the company name Manthey-Racing GmbH will remain unchanged. Our relaunch is accompanied by a new logo, the mission statement “Closer to Perfection” and the definition of our brand values.
Manthey-Racing was founded in 1996 by Olaf Manthey. The managing directors of the company are the brothers Martin and Nicolas Raeder. Porsche AG owns a 51 percent share in the prestigious company, which has around 200 employees and is based in Meuspath near the Nürburgring.
“With this new brand identity, we are aiming to continue our successful philosophy of total commitment, but, at the same time, to highlight our versatility. The new logo consists of a stylised letter ‘M’ and the ‘Manthey’ wordmark, which has been completely redesigned. The corporate colours remain black, red and white.
Other elements, and in particular the word ‘Racing’, are no longer used. By simplifying our identity, we are ensuring that all our business activities are given the same prominence. But motorsport will remain a permanent part of our corporate DNA,” emphasises Martin Raeder, managing director of Manthey-Racing GmbH.
The Manthey brand DNA has also been clearly defined. Flexibility, directness, precision and commitment are values that we will put into practice in our dealings with our customers and partners.
“With the brand relaunch, we are looking forward to starting another exciting chapter in our company history. Over the last few years, our business has grown and developed dramatically and our new brand identity takes this into account.
The aim of the new logo is to put even greater emphasis on what has characterised our business for some time. Who we are and what we stand for will not be changing,” adds Nicolas Raeder, managing director of Manthey-Racing GmbH.
- Ralph D.Niese - photos Manthey
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