Unifying Spur- embeds diversity and inclusion at the heart of Bentley’s Beyond100 strategy

Unifying Spur- embeds diversity and inclusion at the heart of Bentley’s Beyond100 strategy

28.05.2021: Bentley sets out five step diversity and inclusion plan under Beyond100 strategy Efforts will focus on enhancing diversity and inclusion across the business and driving progress towards long term business goals, with a target of 30 per cent diver


    Bentley sets out five step diversity and inclusion plan under Beyond100 strategy



    Efforts will focus on enhancing diversity and inclusion across the business and driving progress towards long term business goals, with a target of 30 per cent diversity at management level by 2025


    As internal engagement kicks off, Bentley has revealed the unique Unifying Spur – a Flying Spur wrapped in an artist’s design capturing the themes of love, progress and unity.


    Start of a global calendar of external events and activities involving the car




Bentley Motors has today set out further details of its diversity and inclusion strategy. A uniquely-designed Flying Spur embodies this company focus as European Diversity month draws to a close, and Pride celebrations begin around the world.



The 101-year old company is going through unparalleled change on its journey towards a climate-positive future. Recognising the fundamental importance of diverse experiences and perspectives to drive creativity and innovation, Bentley aims to become the most diverse luxury car manufacturer. To this end it has set a target of increasing diversity in management to 30 per cent by 2025.



Bentley’s five step strategy focuses on outreach, recruitment, succession planning, culture and development. Early careers talent acquisition will be over-indexed towards organisations with diverse intakes, while the recruitment of established hires will explore new talent pools.


To ensure that all talent within the business is supported, succession planning will be reviewed to ensure early identification of diverse talent within the business. Development programmes will ensure that colleagues from all walks of life are able to grow and achieve their full potential.



This will be underpinned by measurable KPIs and targets, and Board-led engagement to drive a positive culture and remove unconscious bias. The recently-launched colleague network groups will also help drive engagement within the business through a series of strategic events and activities.



To mark the launch of the strategy, a challenge was set to the Bentley Design team to create an automotive artwork that celebrates diversity in all its forms. Designer Rich Morris, who paints and sculpts in his spare time, rose to the challenge by creating a piece of four-wheeled art using the nine colours of the Progress flag.



His design joins the words “Love is Love” through a single, unbroken line, that traces faces, dancing figures and shapes – representing the unifying power of humanity, regardless of race, creed or sexuality. The Unifying Spur will be revealed to colleagues at Bentley’s Crewe factory before embarking upon a programme of external activities in the coming months.



Dr. Astrid Fontaine, Bentley’s Member of the Board for People, Digitalisation and IT, explains:



“We know that diversity drives success, by bringing a greater range of experience, creativity as well as inclusion allows co-operation to play in business strategy, innovation and decision-making. We also want our our business to reflect our global customer base and most importantly of all, to ensure that we all work in an environment where everyone feels safe to bring their true self to work and valued for who they are and what they can do.       



“That is why diversity and inclusion are profoundly important to us and as part of our  Beyond100 programme we have therefore set ourselves the challenge to become the most diverse luxury car manufacturer. For us this means ensuring there are colleagues from all walks of life in our management structure.



“This goes hand in hand with our ethos that a rich and inclusive culture, where everyone is supported to achieve their full potential, is what will help to drive our business forward for the next one hundred years.



“Through the reveal of the Unifying Spur, the internal activities that it will support – and the external engagements we are planning for it in 2021 - we aim to celebrate the individual talents and idiosyncracies that make us all unique as – whilst at the same time as highlighting the key themes that unite and bring us together.”





Wayne Bruce- photos Bentley




Permanent-URL: http://www.automobilsport.com/unifying-spur-diversity-inclusion-bentley-beyond100-strategy---224113.html

28.05.2021 / MaP

More News

One in five car owners never check their oil
28.05.2021
3 million drivers admit they don’t know how to check oil levelKwik Fit signs exclusive agreement to supply Mobil™ oil and highlights importance of regular oil changesNew research today revea more >>
Morgan Plus Four and Plus Six benefit from a host of model updates
28.05.2021
    Morgan’s four-wheeled range receives host of customer-focused updates, enhancing comfort, usability, aesthetics, and acoustic character       The Model Year ‘22 (MY22) update mark more >>
Kia America presents rare opportunity to pre order “First Edition” EV6 all-electric vehicle
27.05.2021
1,500 All-New EV6s with Advanced Technology Upgrades and A Unique Color Only Available Via Advanced Reservation at Kia.comFollowing the electrifying EV6 debut in Times Square, Kia America is offering buyers the opportunity to pre-order an exclusive EV6 Fi more >>
The new VW Tiguan Allspace, available to order now
27.05.2021
The new Tiguan Allspace features a sharper design, a new array of equipment, and a comprehensive technology update  Variable interior with optional third row of seats offers space for up to seven passengers, including luggage  Latest g more >>
Honda and Acura Team with AT&T to Offer Unlimited In-Car Wi-Fi with WarnerMedia RIDE Premium Entertainment Included
27.05.2021
    Honda and AT&T extend connected car relationshipAmerican Honda Motor Co., Inc. and AT&T* have teamed up to help families create summer memories during road trips. Included with AT&T unlimited In-car Wi-Fi®1 and available on more >>
Lamborghini’s design DNA originated with the Countach
27.05.2021
  The distinctively contemporary lines of the Lamborghini Countach, a legendary model celebrating its 50th anniversary thi more >>
Windscreen version of ultra-exclusive McLaren Elva enters production
27.05.2021
The Ultimate open-top roadster experienceLuxury supercar manufacturer McLaren Automotive will shortly commence production of the windscreen version of its Elva roadster. Designed for customers who prefer to have a physical screen rather than the barrier of air more >>
Indonesia automotive sector to stay afloat with extension of tax relaxation, says GlobalData
27.05.2021
Following the news that The Ministry of Industry Indonesia plans to extend the validity period of the purchase tax relaxation policy on luxury goods (PPnBM) until 2022;   Bakar Sadik Agwan, Senior Autom more >>
Bentayga S - The most sporting of Bentaygas
27.05.2021
    New Bentayga S model delivers heightened agility and presence       Unique Sport suspension calibration for greater dynamic ability    Muscular design cues reflect truly sporting driv more >>
Dometic acquires Zamp Solar
27.05.2021
On May 26,  2021, Dometic completed the acquisition of Zamp Solar, a leading North American manufacturer of innovative and high-quality mobile solar power solutions for the outdoor market.   more >>
Manthey-Racing becomes Manthey – a new brand identity for the prestigious company
27.05.2021
Since 1996, Manthey-Racing has been one of the leading players in the world of performance cars for road and racing. After 25 successful years on the national and international stage, it is time for us to pause and take this opportunity to bring all the diff more >>
H.E.R. Expresses Vibrant Personality in Custom-Designed Honda Civic Type R
26.05.2021
    2021 Civic Tour headliner H.E.R. gets creative from the inside-out with Civic Type R design    H.E.R. applies a deep black matte finish outside and special LED lighting effects inside    ‘Remix’ of virtual 2021 Honda Civic Tour to be announced in the coming weeks more >>
UNLOCK ANY ROAD JAPAN” Lamborghini Urus expedition over 6.500 Km across Japan
25.05.2021
Automobili Lamborghini Japan launched the cross-Japan project UNLOCK ANY ROAD JAPAN: a route of more than 6,500 km aboard the Super SUV Urus, which started 26 April from Fukoka, taking in 17 different stages before ending 23 May in Tokyo.   The relay-s more >>
Rolls-Royce Motor Cars announces Anders Warming as new Design Director
25.05.2021
Rolls-Royce Motor Cars has today announced that Anders Warming has been appointed Director of Design. He will join the company from 1 July. Warming, 48, joins Rolls-Roy more >>
Used car market to recover faster than new sales post COVID-19 second wave unlock in India, says GlobalData
25.05.2021
Following the news that Maruti Suzuki India registered a drop in sales of pre-owned cars by around 36% last fiscal year and that other OEMs also witnessed decline in used car business;Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading d more >>
Alpine A110's biggest fan
25.05.2021
Aerodynamics engineering is fundamental to the development of a high-performance sports car like the Alpine A110. The benchmark for this discipline is found in Formula 1, where wind tunnel testing has reached the highest levels of technical complexity. P more >>
The Audi e-tron S line black edition
25.05.2021
Progressive and sporty into the new model year    Wheels, Singleframe and side mirrors in black        Sustainable microfiber material in the interior, stitching and seatbelts in orange &nbs more >>
Hagerty partners with legendary Ace Cafe, London
25.05.2021
    Hagerty partners with renowned Ace Cafe, London as its exclusive insurance partner    Historic biker cafe opened over 80 years ago, closing in 1969 for almost 30 years, before being reopened in 1997 &nbs more >>
Genesis GV80 joins Dubai Police fleet of luxury patrols
24.05.2021
The Dubai Police General Command has added to its fleet of luxury patrol cars, the first SUV from Genesis brand, GV80 2021, from the exclusive distributor of Genesis in the UAE Juma Al Majid Est.Brigadier Dr Mohammad Al Razooqi, Director of Transport more >>
Inside the new World of Luxury - Rolls-Royce presents first film of new showroom visual identity
24.05.2021
Rolls-Royce has debuted a film showcasing its new and highly contemporary visual identity. This bespoke showroom aesthetic was launched at the marque’s flagship, Rolls-Royce Motor Cars London, then Rolls-Royce Motor Cars Shanghai Puxi before a global rollout across the brand’s network of 131 showrooms in 40 countries worldwide. more >>
Goodyear underscores commitment to corporate responsibility in 2020 report
24.05.2021
The Goodyear Tire & Rubber Company today released its annual report on corporate responsibility performance. Despite the challenges from the ongoing COVID-19 pandemic, the report summarizes the Company’s actions in 2020 that demonstrate its continued commitment to ethical and sustainable processes, materials and programs. more >>
SKODA AUTO is fully committed to diversity and inclusion
24.05.2021
– both in everyday life and in the workplace   › Diversity and different cultural backgrounds are a source of inspiration, creativity and strength› The Czech car manufacturer supports diversity and inclusion in all areas of its business› ŠKODA AUTO is a member of the Pride B more >>
ALPINE A110 X Felipe Pantone
22.05.2021
• The Argentinian artist designs unique works of art with the Alpine A110;• An exceptional paint job on the body, in the purest Felipe Pantone spirit;• Only three out of four copies manufactured will be available for sale. It more >>
Building a regional leader in sustainable mobility Appointment of the Stellantis Executive Team in Middle East and Africa
22.05.2021
Stellantis Middle East and Africa is establishing its new organization with the appointment of the new Regional Executive Team. A diverse leadership team engaged to position Stellantis as a great place to work and a first port of call in Middle East and Africa. more >>
Nico Rosberg is new Continental Brand Ambassador
22.05.2021
•    The Formula 1 World Champion signs up as Brand Ambassador for Continental•    Tire manufacturer committed to safety, top performance and sustainability•    Continental and Nico Rosberg support Extreme E race series more >>
Limited-edition Ford Mustang Mach 1 Set to Blast into South Africa
22.05.2021
•    Exclusive status and proud heritage of Mustang Mach 1 brought to life with new limited-edition model – only 90 units allocated for South Africa•    Specially calibrated 5.0-litre V8 engine develops 338kW of power and 529Nm of torque, available with six-speed manual transmission from the Shelby GT350, or 10-speed more >>
SK Innovation to support Ford electrification goals with BlueOvalSK joint venture, says GlobalData
21.05.2021
Following the news that South Korean battery maker SK Innovation and Ford Motor have signed a MoU to form EV battery joint venture BlueOvalSK to manufacture battery cells and arrays in the US;Bakar Sadik Agwan, Senior Automotive Consulting Analyst at more >>
CUPRA teams up with Valentino Rossi’s VR46 Riders Academy
21.05.2021
    The two brands bring together their competitive spirit and the passion for motorsport for the next three years    CUPRA strengthens its commitment to the new generation of young talents    The Academy’s riders sit behind the wheel of the CUPRA Formentor more >>
Highly Anticipated 2021 Acura TLX Type S To Arrive at Dealerships Mid-June
21.05.2021
    Acura’s best-performing sedan yet goes on sale June 23 with a starting price of $52,3001       Pre-sale activities begin today with Type S microsite launch, Build & Price and dealer reserv more >>
CUPRA Born launch marks the start of a new era for the brand - livestream
21.05.2021
    CUPRA Born is the perfect match between electrification and performance    The World Premiere will be broadcast on YouTube Live at 11:00 BST 25 May 2021    All-electric Born launched alongside Primavera Sound Barcelona 2022 line-up more >>
Renault Captur range enhanced with new R.S. Line and SE Limited specifications
20.05.2021
    New R.S. Line and SE Limited versions join existing Play, Iconic and S Edition Captur models    The Captur range gets a sporting edge with the addition of dynamic new R.S. Line version    Inspired by motorsport, the new R.S. Line trim level boasts a range of sporty exterior and interior enhancements&nbs more >>
Daimler Trucks begins rigorous testing of its fuel−cell truck
20.05.2021
    First enhanced prototype of the Mercedes-Benz GenH2 Truck on the test track since late April       Wide range of tests are a further milestone on the path to series production & more >>
JAC Motors’ global JAC DAY celebrates a brighter future
20.05.2021
JAC Motors has introduced a new global brand initiative called JAC DAY. This event aims to mobilise the JAC family worldwide for specific causes and will happen on 20 May every year, supporting a particular theme.More than 120 countries where the JAC Moto more >>
Kia America Debuts in US. New Name replaces Kia Motors America
19.05.2021
...as part of Kia Corporation Global Brand Strategy   Move based on Kia Corporation global brand strategy ushers new era for Kia in America; signifies evolving brand and EV strategy for fast-growing automaker    K more >>
New Goodyear Assurance ComfortDrive tires provide smooth ride for summer travelers
19.05.2021
It’s the return of the great American road trip for many people, with 73 percent of drivers indicating that they plan to take a road trip this summer.* To give drivers a comfortable ride as they embark on their adventures, The Goodyear Tire & Rubber Company is introducing the new Goodyear Assurance ComfortDrive. more >>
A day with Marc ter Stegen and his Cupra Formentor e-hybrid
19.05.2021
    The FC Barcelona player drives his new plug-in hybrid car for the first time and talks about his impressions at the wheel    He uses his driving time on his way to a match to concentrate and to talk with his family on the way home    Driving emission-free is in addition to other sustainable action more >>
Lamborghini announces its roadmap for electrification: “Direzione Cor Tauri”
19.05.2021
A landmark transformation plan for Lamborghini’s sustainability path: from product electrification to the Sant’Agata Bolognese site    Top product performance: the absolu more >>
Two of the UK’s leading mobility companies agree partnership to transform the sharing economy
19.05.2021
    YourParkingSpace.co.uk and hiyacar announce ground-breaking partnership    New agreement highlights the money-making opportunity available to savvy driveway owners and vehicle owners    Both companies are at the forefront of the sharing economy, specifically the exchange of services and goods betw more >>
The steering philosophy at Audi - Effortless, precise, controlled
18.05.2021
   New generation of steering wheels with touch screens and capacitive grip recognition        Steering assistance functions for added safety and increased comfort        Focus on sportiness and manageability – in the technology as well as the design more >>
2001-2021 copyright automobilsport.com