SEAT S.A. appoints Sven Schuwirth as Director of Digital Business and Product Strategy

SEAT S.A. appoints Sven Schuwirth as Director of Digital Business and Product Strategy

09.06.2021: Schuwirth takes up the new role with the aim of boosting the business digital ecosystem around the company’s products and services He led the digitalisation of AUDI AG as head of the brand’s digital business and experience


    Schuwirth takes up the new role with the aim of boosting the business digital ecosystem around the company’s products and services

 

    He led the digitalisation of AUDI AG as head of the brand’s digital business and experience


    Schuwirth has more than 20 years’ experience in the automotive industry, the majority at AUDI AG in areas including Sales and Marketing





SEAT S.A. has appointed Sven Schuwirth as Director of Digital Business and Product Strategy. Schuwirth will take up his position as of July 1st and will report to the company President Wayne Griffiths. The executive takes on the new role with the aim of boosting the digital business and the product strategy of SEAT and CUPRA.



Sven Schuwirth has more than 20 years of extensive experience in the automotive industry in the areas of sales and marketing, spending most of his career at Volkswagen Group for AUDI AG. Since 2019, he has been responsible for the growth of digitalisation at AUDI AG, leading projects that have focused on driving the digitalisation of sales and offering customers a seamless, emotional and simple brand experience, both online and offline and across all touchpoints.



SEAT S.A. President Wayne Griffiths said:
“Sven Schuwirth is a very skilled executive who in recent years has become a benchmark for digitalisation. He has a great vision for digital transformation. His appointment will allow us to enhance the integral experience across our products and services and advance the way we interact with customers via emotional brand experiences.”



After studying Business Management and Engineering at the Technical University of Berlin and at the University of California, Schuwirth started his career at AUDI AG in 1999. In 2004, he was appointed Head of Brand Development and Corporate Identity. In his position as Head of Brand Strategy, he was responsible for product, portfolio and communication strategy as of 2008.



From 2009 to 2016, Schuwirth was Head of Brand Development and Digitalization. After that, he was responsible for Digital Business at AUDI AG. In 2019 he returned to AUDI AG, after a year at BMW AG, to take charge of the newly established “Brand Audi, Digital Business and Customer Experience” division.



Since April 1. 2020, Schuwirth has focused on premium services in and around the car and new mobility services, establishing a digital ecosystem and digital commerce.




Cristina Vall-Llosada- photo Seat



Permanent-URL: http://www.automobilsport.com/seat-sven-schuwirth-director-digital-business-product-strategy---224636.html

09.06.2021 / MaP

More News

McLaren Artura makes its Italian debut at the first edition of the Milano Monza open-air motor show
09.06.2021
    McLaren Automotive’s first series production high-performance hybrid supercar, the Artura, will be displayed in the heart of Milan - Piazza del Duomo    The Artura will be joined by the McLaren 765LT in Lantana Purple and th more >>
Parkopedia to provide premium parking and payment services to Toyota Motor North America
08.06.2021
● Parkopedia announces its parking information, reservation services and integrated payment platform is now available to Toyota Motor North America covering both Toyota and Lexus vehicles in the USA● The new ‘Park with Parkopedia’ service covers locating, reserving and paying for off-street parking in 2018 model year or newer Toyota and Lexus ve more >>
Stellantis Takes Top Spot in French Patent Filings
08.06.2021
•National Institute of Intellectual Property (INPI) published its ranking for the year 2020.•Company submitted 1,239 patent publications in 2020.•This is the second year in the top spot. Stellantis  confirme more >>
Emergency! Five simple tips to help an ambulance on a blue light journey
08.06.2021
A set of tips for drivers has been assembled by road safety organisation GEM Motoring Assist to help keep them safe when making way for an emergency ambulance.The tips relate to locations and situations where confusion can occur, such as traf more >>
Toyota and KINTO Aim to Provide - Cars That Evolve in Tune With People
07.06.2021
GR Yaris ‘Morizo Selection’ Now Available Exclusively Through KINTOToyota Motor Corporation (Toyota) and KINTO Co., Ltd. (KINTO) announced today that, amid rapidly advancing technological innovation surrounding cars and based on a mutual desire to more >>
How to make CO2-neutral trucks competitive: Podcast Martin Daum talks to Ottmar Edenhofer
02.06.2021
... Director of the Potsdam Institute for Climate Impact ResearchThe current episode of the CEO Podcast Transportation Matters is about more >>
Mercedes−Benz adds Apple Music in EQS, C-Class and S-Class
02.06.2021
    From the MBUX infotainment system, Apple Music subscribers can stream over 75 million songs    ad-free, thousands of curated playlists, and live artist-hosted radio shows on Apple Music 1 through a seamless online music integration.    Additional popular music streaming providers are holistically integrated i more >>
2022 K5 launches with new GT Line AWD Premium Package - additional safety and convenience features
02.06.2021
2022 K5 OverviewFor 2022, the head-turning K5 gains the new Kia badging and also convenience features such as Surround View Monitor, additional wireless chargers and standard navigation on the GT-Line, EX and GT trims. Entering its second ye more >>
URBAN-X startup accelerator by Mini graduates ninth startup cohort with first-ever Urban-X Summit
01.06.2021
The three-day summit features eight early-stage start-ups alongside energy, real estate, and city experts on the power of innovation in tackling our most pressing urban and climate challengesURBAN-X, the leading urban technology start more >>
2022 Kia Stinger Scorpion Special Edition Arrives
01.06.2021
Limited-Run Sport Sedan Sure to Sell Out QuicklyWhen Kia America unveiled the refreshed 2022 Stinger it teased something special: The Scorpion Special Edition. But little information about this vehicle was provided at the time. more >>
New BMW Remote Software Upgrade for 1.3 Million BMW Vehicles
01.06.2021
-  Amazon Alexa available in four more countries -  BMW Maps now also has the traditional search mask Today marks the start of the rollout of the new BMW Remote Software Upgrade for 1.3 million vehicles with BM more >>
Future mobility: Special exhibition at the Mercedes - Benz Museum
01.06.2021
    A special exhibition shows visions and solutions that shape mobility in the future    Four subject areas reveal a perspective on how diverse mobility can be    Exhibits from Volocopter to Vision EQ Silver more >>
Renault launches Renault Easy Lease, a 100% digital long-term rental offer for private customers
01.06.2021
    A complete online customer journey: from vehicle configuration to contract signature      An all-inclusive offer built with the Renault dealer network      Italy is the first country to deploy the new version of this rental offer more >>
Kia teases first images of the all-new Sportage
31.05.2021
    Images of fifth-generation Sportage hint at bold and contemporary design, taking inspiration from nature and modernity    Refined and muscular body contrasts crisp, tense and clean character lines that ripple the surface more >>
Donation worth 1,000,000 euros to fight COVID-19 on its way to India
31.05.2021
- As the Volkswagen Group brand responsible for the region, ŠKODA AUTO donates one million euros to help fight the COVID-19 pandemic in India- First part of in-kind and monetary donations is already on their way to the destination- Czech car manufacturer operates two production facilities in the Maharashtra region more >>
Saietta showcases in-wheel motor technology
31.05.2021
    Saietta uses a smart mobility platform to demonstrate the feasibility of in-wheel motors for inner city electric vehicles       Located at the corners of the chassis, Saietta’s AFT 140 in-wheel elec more >>
Lightweight aluminium gives Nissan Qashqai a cutting edge
29.05.2021
    Nissan choses new Qashqai to launch lightweight aluminium technology in Europe    £52m investment in aluminium production and recycling at Nissan Sunderland    Closed-loop recycling contributes to Nissan goal of carbon neutrality by 2050 more >>
Jean-Marc Gales appointed Chairman of the Board of Williams Advanced Engineering
29.05.2021
Williams Advanced Engineering (WAE) strengthens its leadership team with the appointment of automotive industry veteran, Jean-Marc Gales, as Chairman of the Board. Jean-Marc will work cl more >>
Artemis GmbH will drive the new innovation management at Audi
29.05.2021
   Artemis GmbH will focus on processes, methods and tools in the future        AUDI AG and CARIAD finalize vehicle project and software        Alexander Hitzinger prepares to more >>
2022 Kia Seltos Arrives with New Nightfall Edition
28.05.2021
Since its February 2020 debut, Seltos has risen to be one of Kia’s strongest sellers in a highly competitive segment.  The 2022 Kia Seltos SUV arrives with more standard safety technology and brawny good looks with the new Turbo Nightfall Edition. more >>
Guillaume Jolit has been appointed Head of Product Communication for Renault
28.05.2021
  Guillaume Jolit has been appointed Head of Product Communication for Renault effective May 25, 2021.Reporting to Christian Stein, Vice President, Brand Communications for Renault Group and th more >>
Unifying Spur- embeds diversity and inclusion at the heart of Bentley’s Beyond100 strategy
28.05.2021
    Bentley sets out five step diversity and inclusion plan under Beyond100 strategy     Efforts will focus on enhancing diversity and inclusion across the business and driving progress towards long term business goals, more >>
One in five car owners never check their oil
28.05.2021
3 million drivers admit they don’t know how to check oil levelKwik Fit signs exclusive agreement to supply Mobil™ oil and highlights importance of regular oil changesNew research today revea more >>
Morgan Plus Four and Plus Six benefit from a host of model updates
28.05.2021
    Morgan’s four-wheeled range receives host of customer-focused updates, enhancing comfort, usability, aesthetics, and acoustic character       The Model Year ‘22 (MY22) update mark more >>
Kia America presents rare opportunity to pre order “First Edition” EV6 all-electric vehicle
27.05.2021
1,500 All-New EV6s with Advanced Technology Upgrades and A Unique Color Only Available Via Advanced Reservation at Kia.comFollowing the electrifying EV6 debut in Times Square, Kia America is offering buyers the opportunity to pre-order an exclusive EV6 Fi more >>
The new VW Tiguan Allspace, available to order now
27.05.2021
The new Tiguan Allspace features a sharper design, a new array of equipment, and a comprehensive technology update  Variable interior with optional third row of seats offers space for up to seven passengers, including luggage  Latest g more >>
Honda and Acura Team with AT&T to Offer Unlimited In-Car Wi-Fi with WarnerMedia RIDE Premium Entertainment Included
27.05.2021
    Honda and AT&T extend connected car relationshipAmerican Honda Motor Co., Inc. and AT&T* have teamed up to help families create summer memories during road trips. Included with AT&T unlimited In-car Wi-Fi®1 and available on more >>
Lamborghini’s design DNA originated with the Countach
27.05.2021
  The distinctively contemporary lines of the Lamborghini Countach, a legendary model celebrating its 50th anniversary thi more >>
Windscreen version of ultra-exclusive McLaren Elva enters production
27.05.2021
The Ultimate open-top roadster experienceLuxury supercar manufacturer McLaren Automotive will shortly commence production of the windscreen version of its Elva roadster. Designed for customers who prefer to have a physical screen rather than the barrier of air more >>
Indonesia automotive sector to stay afloat with extension of tax relaxation, says GlobalData
27.05.2021
Following the news that The Ministry of Industry Indonesia plans to extend the validity period of the purchase tax relaxation policy on luxury goods (PPnBM) until 2022;   Bakar Sadik Agwan, Senior Autom more >>
Bentayga S - The most sporting of Bentaygas
27.05.2021
    New Bentayga S model delivers heightened agility and presence       Unique Sport suspension calibration for greater dynamic ability    Muscular design cues reflect truly sporting driv more >>
Dometic acquires Zamp Solar
27.05.2021
On May 26,  2021, Dometic completed the acquisition of Zamp Solar, a leading North American manufacturer of innovative and high-quality mobile solar power solutions for the outdoor market.   more >>
Manthey-Racing becomes Manthey – a new brand identity for the prestigious company
27.05.2021
Since 1996, Manthey-Racing has been one of the leading players in the world of performance cars for road and racing. After 25 successful years on the national and international stage, it is time for us to pause and take this opportunity to bring all the diff more >>
H.E.R. Expresses Vibrant Personality in Custom-Designed Honda Civic Type R
26.05.2021
    2021 Civic Tour headliner H.E.R. gets creative from the inside-out with Civic Type R design    H.E.R. applies a deep black matte finish outside and special LED lighting effects inside    ‘Remix’ of virtual 2021 Honda Civic Tour to be announced in the coming weeks more >>
UNLOCK ANY ROAD JAPAN” Lamborghini Urus expedition over 6.500 Km across Japan
25.05.2021
Automobili Lamborghini Japan launched the cross-Japan project UNLOCK ANY ROAD JAPAN: a route of more than 6,500 km aboard the Super SUV Urus, which started 26 April from Fukoka, taking in 17 different stages before ending 23 May in Tokyo.   The relay-s more >>
Rolls-Royce Motor Cars announces Anders Warming as new Design Director
25.05.2021
Rolls-Royce Motor Cars has today announced that Anders Warming has been appointed Director of Design. He will join the company from 1 July. Warming, 48, joins Rolls-Roy more >>
Used car market to recover faster than new sales post COVID-19 second wave unlock in India, says GlobalData
25.05.2021
Following the news that Maruti Suzuki India registered a drop in sales of pre-owned cars by around 36% last fiscal year and that other OEMs also witnessed decline in used car business;Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading d more >>
Alpine A110's biggest fan
25.05.2021
Aerodynamics engineering is fundamental to the development of a high-performance sports car like the Alpine A110. The benchmark for this discipline is found in Formula 1, where wind tunnel testing has reached the highest levels of technical complexity. P more >>
The Audi e-tron S line black edition
25.05.2021
Progressive and sporty into the new model year    Wheels, Singleframe and side mirrors in black        Sustainable microfiber material in the interior, stitching and seatbelts in orange &nbs more >>
2001-2021 copyright automobilsport.com