Porsche Ventures invests in motorsport technology start-up Griiip

Porsche Ventures invests in motorsport technology start-up Griiip

08.07.2021: A new dimension of car racing Porsche expands its startup portfolio to change the motorsport viewing experience and raise the perception of car racing to new dimensions. Porsche Ventures, the venture capital division of the sports car manufacturer, h


A new dimension of car racing



Porsche expands its startup portfolio to change the motorsport viewing experience and raise the perception of car racing to new dimensions. Porsche Ventures, the venture capital division of the sports car manufacturer, has taken a minority stake in Griiip.


The start-up has developed a cloud-based data platform which enables the transmission of motorsport data directly from the racing car, and then both analyzes and visualizes this data in the cloud. Griiip introduces a new dimension of user engagement, data analysis and viewing experience aimed at bringing the excitement of motorsport directly to every level of end-user – drivers, teams and fans.



The Israel-based startup set out on a mission to make motorsport more accessible by providing new and innovative ways for racing organizations, leagues, franchises and car manufacturers to engage with fans. The company’s personalized digital media platform, RAMP (Racing Media Platform), offers a unique approach to fan engagement in motorsport in order to attract younger audiences that seek a more immersive and personalized viewing experience via digital mediums.


The solution includes direct access of raw data from the vehicle electronic units through a hardware component known as the “Red Box”. This data is directly extracted during live races and used to create data-driven products including live content.



Personalized content production made possible by RAMP allows viewers to access drivers’ profiles and compare their performance in real-time in an innovative way. This can include a range of datasets such as driver stress levels, battery status of the vehicle, predicted lap times or tire data. The information is collected and visualized in charts in real-time to allow viewers to compare driver performance.



“Motorsport has always been part of Porsche's DNA and digitization is part of our Strategy 2030. This investment is another exciting and promising step to transfer our heritage into the future,” says Lutz Meschke, Deputy Chairman of the Executive Board and Member of the Executive Board for Finance and IT at Porsche.



Porsche Motorsport recently conducted a successful proof of concept to verify the company’s technology. "Griiip offers a future-oriented and innovative motorsport data platform which connects all stakeholders (up to mixed reality races) and creates a new era of motor racing viewing experience,” says Fritz Enzinger, Vice President of Motorsport at Porsche. “This is outstanding in motorsport.”



Griiip was founded in 2015 by Tamir Plachinsky and Gil Zakay in Petah Tikva. "We are delighted to have Porsche, one of the most iconic sports car brands in the world, joining Griiip as a strategic investor, sharing our vision of a new digital universe for the racing and sport driving ecosystem," says CEO Tamir Plachinsky. "We are confident that our innovative data platform, RAMP, will connect motorsport racing fans, teams, drivers and eSport gamers together like never before." Griiip has already signed cooperation contracts with several racing series.



Porsche Ventures invested in Griiip’s most recent financing round. “This investment supports Porsche’s core business through new approaches to fan engagement and audience capturing,” says Talia Rafaeli of Porsche Ventures. “Our goal is to enhance learnings about racing media and gauge the influences in the digital universe of eSports, SIM racing and gaming, while benefiting from a potential financial return of investing in the development of next generation business models.”





Stefan Mayr-Uhlmann - photo POrsche


Permanent-URL: http://www.automobilsport.com/porsche-ventures-invest-motorsport-technology-startup-griiip---226084.html

08.07.2021 / MaP

More News

SEAT S.A. begins vaccinating the population of Barcelona against COVID19
07.07.2021
    Today, a "motor home" adapted for healthcare use will being operating in Barcelona's Born district, as a result of SEAT S.A.’s agreement with the Generalitat de Catalunya    The objective is to accelerate vaccinations amongst citize more >>
The Lamborghini Aventador LP 780 - 4 Ultimae - It takes time to become timeless
07.07.2021
    The essence of the V12 aspirated Aventador in a final incarnation: Ultimae    To be produced in a numbered series of 350 units in coupé and 250 roadster editions    Upra more >>
INEOS reveals Grenadier interior: ready for anything work and life throws at it
07.07.2021
- Innovative design proves that a capable body-on-frame 4X4 can still deliver on modern comfort and refinement- As with the exterior design, the focus is on practicality and utility – from switches and dials, to stowage and customisation options- Interior is built to endure, with hard-wearing materials and integrated tech that will stand t more >>
Continental Drives Basic Research on Tyre and Road Wear Particles with the Help of a Supercomputer
01.07.2021
•    Joint research project receives 43 million core hours of supercomputer time to further research decomposition of rubber polymers•    Project helps advance fundamental research for tyre and road wear particles •    Results of this research will help Continental make the materials used for the p more >>
Special edition VW Tiguan URBAN SPORT available to order now
01.07.2021
The Tiguan URBAN SPORT combines versatile lifestyle with attractive standard features.  Progressive steering and sports chassis as standard  Distinctive look, URBAN SPORT Plus package as additional option  Avai more >>
RAVENOL new partner of ABT Sportsline: Innovative collaboration in the field of lubricants
01.07.2021
RAVENOL and ABT Sportsline on 1 July 2021 launched a collaborative technology partnership in the field of engine oils, gearbox and limited-slip differential oils as well as brake fluids, combinin more >>
New truck for new era: The eActros sets benchmarks in CO2−neutral goods transport
30.06.2021
    Mercedes-Benz Trucks is striving to complete its switch to electrically powered trucks in Europe by 2039.    With the eActros, Mercedes-Benz Trucks is making a major step towards achieving the aims of the Paris Agreement. more >>
Cayenne Turbo GT- New sporting hero from Porsche
30.06.2021
High-performance SUV with 471 kW (640 PS) and racetrack set-upPorsche rounds off the Cayenne model range with a sporting hero: consistently set up for maximum performance and handling, the new Cayenne Turbo GT combines outstanding driving dynamics with a high more >>
New Generation Opel Astra Enters Finishing Straight - test marathon
29.06.2021
    Arctic Circle: Testing dynamics and warm-up behaviour at -30oC in Swedish Lapland    Dudenhofen Test Centre: Chassis development for safety and comfort in Germany    EMC lab in Rüsselsheim: Resistance to electro-magnetic waves more >>
Toyota to Reproduce and Sell Additional Spare Parts for the A70 and A80 Supra
29.06.2021
GR Heritage Parts ProjectTOYOTA GAZOO Racing announces that it will reproduce additional spare parts for the A70*1 and A80*2 Supra under its GR Heritage Parts Project, and will sell them both in Japan and in North America, Europe, and o more >>
Go Green with PaulCamper in Orkney
29.06.2021
    Rent “Spoot” Scotland’s only all-electric Campervan with PaulCamper    Book an Eco-friendly and sustainable Nomadic holiday    Guilt-free travellingWith nearly all o more >>
Diversity takes us further - A proud Cupra Formentor
28.06.2021
    On the occasion of LGBTI+ Pride month, CUPRA has created a special unit of the Formentor that represents the inclusive spirit of the brand     This exclusive unit has diversity emblazoned on its body, reprodu more >>
BMW teams up with Marvel Studios’ Black Widow for a spectacular cinema experience.
28.06.2021
The BMW X3 makes its Marvel Cinematic Universe-debut role, alongside actresses Scarlett Johansson and Florence Pugh.BMW and Marvel Studios have collaborated for the first time on “Black Widow,” set for release on July 9. The M more >>
5G Automotive Association Discusses the Acceleration of 5G Deployment on European Roads at MCW Barcelona 2021
28.06.2021
The 5G Automotive Association (5GAA) – with the engagement of EU representatives and stakeholders of the C-2VX ecosystem – has discussed the latest developments, opportunities, and challenges presented by connected mobility and 5G-V2X technology at the Mobile World Congress Barcelona 2021. more >>
A new Lamborghini Huracán EVO follow−me car for Bologna Airport
24.06.2021
Automobili Lamborghini has renewed its partnership with Bologna Guglielmo Marconi Airport for the seventh time, delivering a new follow-me car, a Huracán EVO, which will guide arriving and departing aircraft to and from the parking apron and taxiway until January 7, 2 more >>
From the Rambla to the race track: with the MINI John Cooper Works Clubman on Mallorca
24.06.2021
Tourism is picking up again on the largest island of the Balearic Islands. The possibilities for active leisure activities are as varied as the landscape and beach life. They make the Spanish holiday paradise a popular destination not only for cyclists, tennis players and sailors, but also for motor sports enthusiasts. more >>
Honda Leads Cars.com 2021 American-Made Index with 4 of the Top 10 Models
24.06.2021
    Alabama-built Honda Ridgeline, Odyssey, Pilot and Passport in top 10    Ohio-built Honda Accord and Acura RDX and TLX in top 20    More than two-thirds of Honda automobiles sold in the U.S. are made in America more >>
Alejandro Mesonero-Romanos appointed Head of Alfa Romeo Design
23.06.2021
  Alejandro Mesonero-Romanos and his bold style brought about the renaissance of Seat/Cupra. His work on the Cupra Tavascan and Formentor models, the 4th-generation Seat Leon, 5th-generation Ibiza and Arona demonstrates how his forward-thinking design can pr more >>
World Premiere of the Genesis G70 Shooting Brake at Goodwood Festival of Speed 2021
22.06.2021
    Genesis Motor Europe confirms G70 Shooting Brake will make its global debut at Goodwood Festival of Speed 2021       Genesis X Concept will also make its European debut at the British festival  & more >>
New Dacia Duster: the authentic SUV
22.06.2021
Dacia is renewing Duster, the iconic vehicle that made the SUV accessible to all. Following on from earlier generations, the New Duster is aimed both at customers who are looking for a comfortable, attractively designed SUV and those who want a robust, more >>
2021 Acura TLX Type S Arrives at Dealerships Tomorrow - with video
22.06.2021
- New Video Highlights Development of Type S Turbo V6      Highly-anticipated 2021 Acura TLX Type S arrives at dealerships nationwide tomorrow    New video showcases Acura’s new Type S Turbo V6 engine created exclusively for the 2021 Acura TLX Type S and the upcoming 2022 MDX Type S more >>
TotalEnergies renews its global partnership with Peugeot, Citroën, DS Automobiles and extends it to Opel and Vauxhall
22.06.2021
TotalEnergies and Stellantis announce the renewal of their partnership for the next five years for the Peugeot, Citroën and DS Automobiles brands. The two Groups are also opening a new chapter with its expansion to include Opel and Vauxhall. These global cooperation agreements now cover five core areas: more >>
Hyundai Motor Group Deepens Partnership with Grab to Accelerate EV Adoption in Southeast Asia
22.06.2021
    Hyundai Motor Group and Grab have expanded their partnership to accelerate adoption of electric vehicles (EVs) in Southeast Asia    Both parties to explore launching new EV business models including battery-as-a-service and EV financing to drive EV adoption    Lowering total cost of ownership and more >>
“A quantum leap for agile driving”: the Audi RS Torque Splitter
22.06.2021
Frank Stippler, racing and development driver and Meic Diessner, development and test engineer    How development drivers and test engineers work hand in hand        The North Loop of the Nürburgring is the ideal more >>
Unique Bentley Fanatec steering wheel designed for both real and virtual racing
22.06.2021
    New steering wheel designed for Pikes Peak GT3 race car also available as an accessory for gaming simulators    Produced in partnership with leading gaming hardware developer, Fanatec, high-tech wheel is compatible with F more >>
Everyday testing of BMW i Hydrogen NEXT with hydrogen fuel cell drive train begins
17.06.2021
- Hydrogen as fuel for sustainable mobility: BMW Group continues systematic research and development - First prototypes being tested on European roads - Production of small series based on BMW X5 will launch in 2022   more >>
Kia Announces 2022 Telluride
17.06.2021
2022 Telluride introduced with additional convenience and safety features across trims; minor design enhancements   The hot-selling Telluride, with year-on-year sales up 68 percent, maintains its bold style and adds the new Kia badging and sl more >>
The new Porsche 911 GT3 with Touring package
16.06.2021
Performance meets understatementA high-performance athlete that does not show off about its talent, and loves understatement: that is the new Porsche 911 GT3 with Touring package. The seventh edition of the powerful 375 kW (510 PS) GT car can more >>
Blockchain platform for trading cards - Forward31 launches start-up Fanzone
15.06.2021
Porsche drives its digitization strategy forward: through its company builder Forward31, the Stuttgart-based sports car manufacturer is launching the start-up Fanzone. The young company develops and operates a platform for digital trading cards. Thus, Porsche is opening a new business area in online gaming and digital entertainment. more >>
Market for high performance and prestige cars continues to soar
15.06.2021
- JBR Capital reveals its latest top 10    Unprecedented demand resulted in another record month for leading finance provider JBR Capital    It reveals the top 10 hottest cars according to its latest records, with model more >>
The Automotive opportunities presented by the African Continental Free Trade Area (AfCFTA)
14.06.2021
On 17 June, the African Association of Automotive Manufacturers (AAAM) and the African Continental Free Trade Area (AfCFTA) Secretariat are hosting a webinar to explore how the AfCFTA is helping to sha more >>
World Premiere of the all-new Lexus NX
13.06.2021
The all-new NX opens a new chapter for Lexus, heralding new directions in exterior and interior design, new powertrains, including Lexus’ first plug-in hybrid electric, dynamic improvements that deliver a more rewarding and connected driving experience, next generation multimedia and connectivity and the use of advanced technologies for higher levels of safety, comfort and c more >>
Volkswagen Group, BASF, Daimler AG and Fairphone start partnership for sustainable Lithium mining in Chile
11.06.2021
    The “Responsible Lithium Partnership” seeks to promote sustainable development and improved natural resource management    Volkswagen Group, BASF, Daimler AG, and Fairphone fund the initiative at its inception    GIZ to initiate a participatory process, inviting all relevant actors in more >>
D2H consultancy optimises safety and cost of new FIA-standard motorsport seat
11.06.2021
    New FIA Standard improves on seats homologated to 8855, the most widely used in motor sport    D2H appointed by FIA to close the safety gap of its two motorsport seat standards, 8855 and 8862    Programme incorporates extensive materials analysis to help optimise the new design from scratch within more >>
Sustainability as a crucial dimension of performance
11.06.2021
    Audi Sport GmbH now has largest product range ever    Delivery figures for R and RS models hit record high    Systematic electrification strategy in the high-performance segment more >>
Honda Honors its 2020 Top OEM and Service Parts Suppliers in North America
10.06.2021
Honda honored 61 North American suppliers for their performance and perseverance in supplying parts and materials during 2020. The suppliers earned awards for supporting Honda with mass production parts and materials, as well as service parts that serve the needs of customers after their purchase of a Honda or Acura product. more >>
New SEAT Arona: revamped with a more rugged look and a completely new interior design
10.06.2021
    The urban SUVs exterior character is updated - especially with the new Xperience trim - to give it an increased off-road aesthetic, making it feel more robust and safer         The new SEAT Aro more >>
Unique Rolls-Royce Motor Car receives special treatment at home of Rolls-Royce
10.06.2021
Every motor car that is meticulously handcrafted at the Home of Rolls-Royce is, of course, unique, with its own story and inspiration. But one Bespoke project has a special place in the affections of the marque's 2,000-strong workforce – and it recently returned to the company’s Global Centre of Luxury Manufacturing Excellence, at Goodwood, for more >>
Lamborghini Essenza SCV12 is the first car on the market with full carbon chassis
10.06.2021
....homologated according to the FIA Hypercar safety standards    Carbon fiber monocoque made in Lamborghini’s CFK department in Sant’Agata Bolognese    Objective: performance, driving comfort and maximum safety thanks to over more >>
2001-2021 copyright automobilsport.com