New addition to the permanent exhibition at the Porsche Museum

New addition to the permanent exhibition at the Porsche Museum

14.12.2021: Extended prologue/’Mission Future Heritage’: electricity has been part of Porsche’s history from the outset It is a strongly held belief in the Porsche Heritage and Museum department, that no two visits to the Porsche Museum in Stuttgart-Zuffenha

Extended prologue/’Mission Future Heritage’: electricity has been part of Porsche’s history from the outset

It is a strongly held belief in the Porsche Heritage and Museum department, that no two visits to the Porsche Museum in Stuttgart-Zuffenhausen should be the same. This means that the exhibition is continually being updated and made more interactive.

In recent months, the team has been working hard on the prologue, which provides an introduction to the exhibition. The moment visitors reach the top of the famous long escalator, with its special view into the company’s archive library, they embark upon a thrilling journey through time.

“After more than a year of research, planning and implementation we’re delighted to be able to present our new, overhauled prologue. We have installed many new interactive touch points, and more than 20 stations, three functional models and numerous never-before-seen exhibits now await our visitors,” says Achim Stejskal, Head of Porsche Heritage and Museum.

 “Our new prologue features more of the faces behind our history than ever before, making it much more human. We don’t just see Ferdinand and Ferry Porsche, but also their team,” reveals Stejskal.

As guests enter the exhibition from the top step of the escalator, they are greeted with the oldest surviving vehicle that Ferdinand Porsche worked on: the Egger-Lohner C.2 from 1898 welcomes visitors from its podium, symbolising the central theme of ‘Future Heritage’, since electricity has been part of Porsche’s history from the very beginning. Ferdinand Porsche’s fascination with electricity led to him exploring e-mobility.

It is now 123 years since the vehicle, which had front-axle steering and an octagonal electric motor mounted in the rear of a Lohner carriage, drove through the streets of Vienna for the first time. This ties together Porsche’s story right from the start, linking the past both to the present and to state-of-the-art technology.

The first part of the exhibition gives an overview of the stations that follow. Thanks to the newly designed prologue, the visitor experience is more varied, right from the outset. Digital and analogue displays combine with education, entertainment and greater interactivity: from Ferdinand to Ferry Porsche – from 1875 to 1949.

On one side of the new prologue, visitors can see an area dedicated to the company’s founder, Ferdinand Porsche, with exhibits such as the Lohner-Porsche Semper Vivus and the Austro-Daimler Motorspritze fire engine. On the other side, the prologue is dedicated to Ferry Porsche and Gmünd in Carinthia, Austria.

Visitors of all ages can marvel at exhibits such as the Type 360 Cisitalia and the 356 ‘No. 1’ Roadster – the first sports car to bear the Porsche name, and which dates back to 1948 – as well as a 356/2 Gmünd Coupé.

The first display cabinet focuses on the life and career of Ferdinand Porsche. After turning his hand to the electric vehicle’s motor, he went on to design wheel hub motors and, subsequently, the world’s first functional full-hybrid vehicle.

“One of the milestones in the company’s history is hybridisation and the fact that Ferdinand Porsche began with electric motors rather than combustion engines. The wheel hub motor is an exciting exhibit. It was innovative because it made the motor steerable,” explains curator Iris Haker.

 The Lohner-Porsche caused quite a stir at the World Exhibition, held in Paris in 1900. Ferdinand Porsche broke new technical ground that very same year with the Semper Vivus, the world’s first full-hybrid vehicle. This model used two generators, coupled to petrol engines, to create a charging unit that supplied power to the batteries, and therefore the wheel hub motors.

“The prologue also presents the most noteworthy elements of history that pre-date the Porsche brand and answers questions such as: Why are the company’s headquarters in Stuttgart? Where does the relationship between production vehicles and motorsport come from? What links the Porsche and Piëch families?

Which honorary doctor does Porsche still include in its company name today?,” says Frank Jung, Head of Porsche Company Archive. One of his favourite exhibits is the digital family album. It includes personal photos of a young Ferry Porsche, depicting, for example, his first foray into driving in a small self-built car in 1912. Those who are interested can navigate through the album via a touchscreen.

 “Another key part of the company history is the foundation of the engineering office in 1931, which we have depicted on an engineering table,” says Jung, talking about the founding of the company and the current Porsche brand. In a short a film about the new prologue, he explains the various stations and developments, some of which run in parallel. “We don’t just see Ferdinand and Ferry Porsche, we see the whole team,” he continues.

From 1931 onwards, Ferdinand Porsche drew upon his network to inspire former colleagues, such as Adolf Rosenberger, to work on his ideas alongside him and as partners in the business. During the post-war period, Ferry used his father’s team to make his vision of building his own sports car a reality. At the new engineering office station, visitors can explore eight mini exhibitions, which include the first order book, a digital and interactive drawing board and the torsion bar suspension and powertrain from a Schwimmwagen.

The engineering table is home to a number of early developments, original exhibits and functional models. The development of the Volkswagen – originally the Porsche Type 60 – is also explained there. The overhauled technical history section provides a visualisation of the four-stroke boxer engine. “The cutaway engine is undoubtedly one of our interactive highlights,” says Haker.

It is important to the team at the Porsche Museum to provide an improved understanding of the period leading up to 1948. This is because, although 1948 marked the birth of the Porsche brand, the history of the company reaches back much further. The new prologue also takes an in-depth look at National Socialism and the Second World War period.

The museum uses a diagram with a large number of branches to illustrate the complex political network in which the company and the individuals were working. Alongside the branch detailing the origins of the Volkswagen and the resulting military versions, visitors can also learn about tank development up to the Kampfpanzer Maus, which Porsche developed under project number 205.

It is especially important to the company that the station is dedicated to the forced labourers that were used in Stuttgart in the 1940s. Among the documents from that time are the work card and company ID of Frenchman Jean Cast. With these exhibits, the Porsche Museum tells the story of these French foreign workers.

The fourth and final station is dedicated to the new start in Gmünd and the return to Stuttgart. Ferry Porsche took over the engineering office and founded the Porsche brand. Here, visitors can see the Gmünd production plant and hammerform and paint their own Porsche 356 thanks to virtual reality.


The station dedicated to the Cisitalia engine, which is being exhibited for the first time, provides entertainment of its own. During the course of 1947, the Type 360 Cisitalia, an especially technically sophisticated 1.5-litre grand prix car, was developed in Gmünd, under the responsibility of Ferry Porsche and his team. Next to this is a digital shadow of the V twelve-cylinder engine (180 degree cylinder bank angle) on a monitor, which reveals more about its construction and the special features of the racing car project.

On the digital test bench, visitors can put their foot on the gas and virtually experience this unique engine in action. “We have succeeded in enriching the exhibition and splitting it into logical sections so that our visitors can discover something new, even if it’s their fifth visit,” concludes Haker. A wealth of additional information is also available in the multimedia guide, in a number of languages.

The Porsche Museum is open Tuesday to Sunday, from 09:00 to 18:00. The current health and entry requirements can be found on the website:

Astrid Böttinger- photos Porsche


14.12.2021 / MaP

More News

Corrosion know-how facilitates the use of hydrogen as the fuel of tomorrow
Fossil fuels are nearing extinction. Electrolyzer, a plausible solution?  Electrolyzer, a plausible solution?As we all know, fossil fuels are finite and experts are working tirelessly to find sustainable sources of alternative energy that will fuel the w more >>
SEAT S.A. resumes COVID-19 vaccination drive for Barcelona citizens
    SEAT S.A. has established fixed vaccination points at CASA SEAT and at the medical centre next to its facilities in Martorell    The company has also set up two "motor homes", converted into mobile vaccination centres, which will be located in different parts of the city and its surroundings    Th more >>
Development of the All-New Civic Type R Continues at Suzuka Circuit - photos
Development of the best performing Honda Civic Type R ever continues at the world famous Suzuka circuit. The all-new Type R will be introduced in 2022.   more >>
Which Extended Auto Warranty Companies Operate In Europe and the US
If you’re considering buying an extended car warranty, you have many companies to choose from. Whether you live in Europe o more >>
BMW Group Quantum Computing Challenge: the winners have been decided.
- BMW Group and AWS announce winners at Q2B 2021 - Follow-up projects for the winning teams - Successful crowd innovation initiative with encouraging resultsToday marks the end of the BMW Group Quantum Computing Chal more >>
Jenson Button takes Radford Lotus Type 62-2 for final development track test
    Latest phase of on-track development completed ahead of first customer deliveries in 2022    Formula OneTM World Champion Jenson Button put the Type 62-2 through its paces on the Lotus test track at Hethel, Norfol more >>
New VW Amarok: From South Africa to the World
•    For the men and women making the future: the latest generation of the pick-up is being unveiled next year•    “I’ll be back”:from 2022, the new Amarok will be impressing again with numerous innovations•    The draft design shows, for example, the off-roader’s numerous possibl more >>
Volkswagen drives expansion of renewable energies with a new wind farm in Sweden
    Green electricity for a vehicle’s service life: Volkswagen is the first car maker to support the extensive expansion of wind farms and solar plants in Europe    Support for investments of around €40 million up to 2025    Largest project in the portfolio to date: Wind farm in Sweden with more >>
Panda by M-Sport - A Fiat Panda 4x4, with a twist
M-Sport reveals its latest project: M-Sport is by no means a stranger to building high-performance machinery with a proven and successful track record, the Ford Fiesta WRC and Bentley Continental GT3 to name but a few recent examples. more >>
2022 Honda Passport Arriving with Rugged New Styling
- New TrailSport Model Adds Emotion and Adventure    New rugged styling matches Passport's true off-road capabilities    New Passport TrailSport amps up emotion and adventure, further advanc more >>
Lamborghini Expands Retail Footprint in US with New Showroom in Greenwich, CT
      Lamborghini Chairman and CEO, Stephan Winkelmann, attends Grand Opening of the new dealer partner in the company’s largest global market    New location increases presence in the tri-state area as Lamborghini cele more >>
Driverless car-hailing trial underway in Milton Keynes
    Fetch introduces a new car sharing concept enabled by remote driving tech    Major trial underway in Milton Keynes, backed by UK government and industry    Remote driverless technology smooths the transition to self-driving vehicles and robots more >>
All-Electric RANGER XP Kinetic - Polaris Leads the Off-Road Industry into the Future
... Taking UTV Performance & Productivity to the Next Level with the All-New, All-Electric RANGER XP KineticAll-New Electric Powertrain Elevates the Industry’s Hardest Working, Smoothest Riding UTV to a Whole New Level of Capability, Durability and P more >>
DS 9 E-TENSE 250 -More power and range with the greatest refinement
•    With a 200 horsepower petrol engine and a 110 horsepower electric motor, DS 9 E-TENSE 250 sees an increase in power for its two-wheel drive version.•    The result of a new 15.6 kWh battery, the range in zero emissions mode is now 61km on the WLTP combined cycle (70km on the WLTP urban cycle) and CO2 emissions drop to 26g/km more >>
Lamborghini Showcases the Huracán STO at the Institute of Contemporary Art, Miami
Bold Italian design displayed during Art Basel Miami, embracing functionality and pure performanceIn celebration of the the Opening Reception and annual kick-off to Art Basel Miami, Automobili Lamborghini is honored to partner with W Magazine and the Institute o more >>
Management changes in BMW Group production network
- Hans-Peter Kemser named as plant director for planned site in Debrecen, Hungary - Petra Peterhänsel will take over at Plant Leipzig  The BMW Group has named Hans-Peter Kemser as plant director for the planne more >>
Toyota Motor Europe announces executive changes, effective 1st January 2022
Toyota Motor Europe (TME) announces today several executive level appointments at its European Headquarters and Affiliates, to accelerate the company’s transformation and navigate the changes required to become a mobility c more >>
Aiways reflects on 2021 sales - Building a European success story
•    Aiways' U5 SUV achieves four-figure sales in its first full year in Europe -more than any other Chinese EV startup•    Aiways meets evolving customer demand with progressive, affordable all-electric U5 SUV and modern sales approach  •  &nb more >>
Understanding Liability In A Multi-Vehicle Accident
Multi-vehicle accidents can involve up to 20 vehicles in a few seconds. They can have traumatic repercussions, especially on busy highways where the speed limits are faster. Traffic pile-ups can be deadly for everyone more >>
Lexus unveils ON/ at Design Miami/ 2021
Installation by Germane Barnes and the University of Miami project vision for an electrified, carbon-neutral and human-centered future, inspired by the Lexus LF-Z Electrified ConceptToday, Lexus unveiled ON/ at Design Miami/, presenting a vision by Germane more >>
The BMW i7 undergoes driving dynamics testing at the polar circle
Endurance test on ice and snow   Prototypes of the world’s first purely electrically powered luxury sedan complete final testing of drive and suspension systems at the BMW Group winter test centre in Arjeplog, Sweden. more >>
Ferrari and ORECA team up for new GT3
Ferrari is pleased to announce a technical partnership agreement with ORECA for the assembly and after-sales services for the new GT3, which will begin track testing in early 2022. The agreement confirms the Prancing Horse’s long-term commitment to the major championships for Gran Turismo cars. more >>
Stellantis and Factorial Energy to Jointly Develop Solid-State Batteries for Electric Vehicles
Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) and Factorial Energy (Factorial) announced today the signing of a joint development agreement to advance Factorial’s high-voltage traction solid-state battery technology. The agreement also includes a strategic investment from Stellantis. more >>
SKODA AUTO sharpens focus on sustainability in Purchasing with ‘NEW PROCUREMENT’
- Sustainability and circular economy will be at the forefront of ŠKODA AUTO’s purchasing processes with ‘NEW PROCUREMENT’- New approach in line with the NEXT LEVEL – ŠKODA STRATEGY 2030 &nb more >>
Genesis unveils exterior images of the G90
    The Genesis’ flagship model features the most elegant interpretation of Genesis’ design identity, with a super slim Two-Line lamp realized through technical innovation    The side profile is defined by the Parabolic Line wh more >>
Maserati: a new era for sales - The Maserati OTO Retail project kicks off
Maserati is inaugurating a new era for sales by integrating virtual and traditional experiences in the purchase process, resulting in the OTO Retail project (‘OTO’ stands for “online to offline”, and vice versa).OTO Retai more >>
Yamaha Motor Europe Launches the Yamaha Motor Academy
- An Innovative Skills-Development Institution for the Yamaha European Dealer Network -Yamaha Motor Europe N.V. is excited to introduce the Yamaha Motor Academy, an institution designed to enhance the knowledge and skills within Yamaha’s Europe more >>
Renault and TheArsenale unveil AIR4: where we are going, we don’t need roads
To conclude the celebrations for the 60th anniversary of Renault 4, the car maker has decided to team up with motion design hub TheArsenale to create a futuristic showcar, reinterpretation of this iconic model.2021 marks the 60th anniversary of Renault more >>
KW automotive develops for Mletzko adaptive DDC coilover suspension kits
Semi-active KW suspension technology of the Rimac Nevera for a RestomodKW automotive developed a semiactive coilover suspension kit together with a high-performance suspension control unit and sensors for air-cooled Porsche 911 (964). more >>
EU-African Business Summit : Automotive - Alternative powertrains in support of the green transition
EU - AU Business Summit Webinar - 29 November 11h00 -12h00 SASTThere are great expectations from a multitude of stakeholders in and external to Africa (including African governments) to leapfrog to Electric Vehicles. W more >>
Automobili Lamborghini takes part in the 18th edition of the Autostyle Design Competition
Exchanges of ideas and creativity between the world’s leading car design centersFor the tenth year running, Automobili Lamborghini is taking part in the Autostyle Design Competition, which is entering its 18th edit more >>
Eighth SKODA student car is called SKODA AFRIQ
- Name commemorates the legendary Dakar Rally and highlights ŠKODA AUTO’s responsibility for all Volkswagen Group activities in North Africa- 25 Vocational School students team up with ŠKODA Motorsport to develop rally version of ŠKODA KAMIQ- ŠKODA AFRIQ is 4.36 metres long and an impressive 1.79 metres wi more >>
The all-new Kia Niro world debuts at 2021 Seoul Mobility Show
    The all-new Kia Niro facilitates another step toward a more sustainable future    Refreshed exterior with wide rear pillar, simple lines and transformed tiger face    Innovative interior features and sustainable materials    'Greenzone Drive Mode' technology integrates sustainabilit more >>
CUPRA Formentor VZ5: one car, many ways to experience it - 5 driving modes
    The CUPRA Formentor VZ5 is put to the test by race driver Jordi Gené to demonstrate the thrills it offers in all its driving modes    From hitting 0 to 100 km/h in 4.2 seconds, to climbing a 70% slope, all without gettin more >>
BMW M GmbH is setting marks for the start of the anniversary year
On the occasion of its 50th anniversary, the classic "BMW Motorsport" emblem returns – on request for BMW M automobiles and BMW models with M Sport package. Kick-off to a year full of product highlights and major appearances by the performance brand. more >>
Lamborghini Huracán STO dynamic launch: an intercontinental success
The dynamic presentation of Lamborghini's track-inspired super sports car Huracán STO[1] has concluded in Asia. Following its launch to European media in Italy, it was tested on the tracks and roads of North America, Japan and China.The more >>
Asahi Kasei to produce solution-polymerized styrene-butadiene rubber
..using butadiene derived from plastic waste – Supply agreement for sustainable butadiene concluded with ShellAsahi Kasei concluded an agreement with Shell Eastern Petroleum Ltd. (hereinafter “Shell”) on November 23 more >>
Toyota T-Mate: The new name for Toyota's Safety and Advanced Driver Assistance Systems
    Toyota T-Mate, the new umbrella name for Toyota’s safety and advanced driver assistance systems (ADAS)    New name reflects the development of vehicle systems to assist and protect the driver, their passengers and oth more >>
POGEA Lorenzo CLS63S 4M -the last of its kind
The whole escalation of electric vehicles has prompted Mercedes to discontinue some models very quickly. It was therefore no longer to be expected in 2021 that the last CLS with an internal combustion engine would ever be available as a Shooting Brake. more >>
2001-2022 copyright