CUPRA renews its partnership with the World Padel Tour for the next three years

CUPRA renews its partnership with the World Padel Tour for the next three years

21.12.2021: The brand demonstrates its commitment to the expansion of the fastest-growing sport in Europe The partnership was renewed during the Estrella Damm World Padel Tour Master Final in Madrid CUPRA boasts eight of the best players in the world wi


    The brand demonstrates its commitment to the expansion of the fastest-growing sport in Europe

    The partnership was renewed during the Estrella Damm World Padel Tour Master Final in Madrid

    CUPRA boasts eight of the best players in the world within its Tribe

 

CUPRA has reinforced its commitment to the world of padel by renewing its sponsorship of the World Padel Tour (WPT) for the next three years. Following a productive three -year partnership with the WPT, CUPRA’s renewal of the sponsorship demonstrates its commitment to the expansion of the fastest-growing sport in Europe.



The brand will continue to be the Official International and Premium Sponsor of all competitions (national and international) organized by the WPT for the next three seasons. The renewal agreement was formalized during the Estrella Damm Master tournament in Madrid. The event was attended by Antonino Labate, CUPRA's Director of Strategy, Business Development and Operations, and Mario Hernando, World Padel Tour CEO.



“Padel is in a constant state of growth, just like CUPRA. This is why we believe that these two success stories joining forces is the ideal formula to contribute to the growth of padel around the world and, ultimately, help itbecome an Olympic sport,” said Antonino Labate, Director of Strategy, Business Development and Operations at CUPRA. “At CUPRA we are passionate about supporting partners with big ambitions who share our values and want to challenge the status quo.”



After the renewal of the agreement, Mario Hernando, CEO of World Padel Tour, said
: "This is an important event for the Tour. CUPRA has accompanied World Padel Tour on its path of development and growth to occupy a privileged position in professional sport. We are proud to continue to maintain the trust of a leading brand in its sector, a benchmark in design that is firmly committed to the Tour."



Firm commitment to padel



CUPRA jumped onto the padel court in 2019 by becoming a premium sponsor of all official WPT competitions and the main sponsor of the International Padel Federation (FIP). In 2020, the CUPRA Formentor became the tour’s official car and is displayed at all tournaments on the professional padel circuit.



The CUPRA Tribe boasts eight of the top-ranked padel players in the world. At the start of the 2021 season, Agustín Tapia, Paula Josemaría, Federico Chingotto and Juan Tello were added to the team, joining Alejandro Galán, the current world number one, Fernando Belasteguín, Pablo Lima and Ariana Sánchez. CUPRA has activated partnerships in ten countries and has a sponsorship presence in more than 100 padel clubs and two national teams.




CUPRA: sponsor and official vehicle of the Master Final in Madrid



The Spanish brand played an important role this weekend at the World Padel Tour Master Final in Madrid. The new CUPRA Born was the star of the tournament, as the brand's first 100% electric model took on the role of the event’s official car and drove through some of the most iconic streets and locations in Madrid.



In collaboration with the World Padel Tour, CUPRA offered a free shuttle service to all tournament attendees with tickets, with pick-up points in the centre of the Spanish capital. CUPRA also held an exclusive sale of the Wilson/Bela x CUPRA padel racket, previously announced on CUPRA Spain's social media.




- Cupra also photo

Permanent-URL: http://www.automobilsport.com/cupra-renew-partnership-world-padel-tour-next-three-years---232471.html

21.12.2021 / MaP

More News

Lotus Emira V6 First Edition: dynamic shakedown at Hethel with Gavan Kershaw- with video
17.12.2021
Lotus has released a new film of the Lotus Emira in action, showing the eagerly anticipated V6 First Edition being put through its paces by Gavan Kershaw on the iconic Hethel test track.Vide more >>
Zenvo Automotive welcomes Jens Sverdrup as Chief Commercial Officer
17.12.2021
    Zenvo Automotive appoints Jens Sverdrup as chief commercial officer    New role supports Zenvo’s global expansion plans and will focus on commercial strategy for future models, the brand, alongside developing worldwide dealer networks and partnerships    Under Sverdrup’s leadership Zen more >>
Electromobility in winter: Intelligent functions optimize range and charging performance
17.12.2021
Preconditioning has a positive effect on range in winter        e-tron route planner and range prognosis ensure planning security        Conscious charging contributes to long high-voltage battery life more >>
Mercedes-Benz and FEAC reach an agreement and create basis to introduce agency model
17.12.2021
 Next Milestone in Future Sales:       Strict implementation of the Mercedes-Benz strategy: intensifying customer loyalty through direct sales of Mercedes-Benz cars and vans    Mer more >>
Dar Al Arkan teams with Pagani Automobili to unveil the ultra-exclusive DaVinci Residential Tower in Dubai
16.12.2021
 Dar Al Arkan, the leading real estate company in Saudi Arabia and the GCC, has unveiled the DaVinci Residential Tower in Dubai in partnership with Italian Hypercar manufacturer Pagani Automobili, renowned for its exclusive and handcrafted production of ultra-limited-edition cars.  more >>
Lamborghini “The Icon Reborn”: an icon is born, not made
15.12.2021
What does it mean to be an icon? And above all, is there a magic formula for becoming one? The Lamborghini Countach is by definition one of the most iconic models in the company’s history and of the automotive world in general. In a year more >>
Toyota fast-tracks EV ambitions with fresh investment, says GlobalData
15.12.2021
Following the news that Japanese automaker Toyota commits US$70bn for electrification of its vehicles by 2030; Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading data and analytics company, offers his view:  more >>
Upgrade Your Car to Have It Performing at its Best
15.12.2021
Take a look at our picks for ways you can improve the performance of your carThe performance of your car comes down to a few things: its speed, its acceleration, its braking, its handling, its ride quality, its cornering, and other performance measures. However, there are things that can affect its performance beyond the hardware, more >>
Applications now open for 2022 Rolls-Royce apprenticeship programme
15.12.2021
Rolls-Royce Motor Cars is offering a record number of places on its apprenticeship programme for 2022. Applications are now open for a total of 37 places, making this the largest intake since the scheme's inception in 2006.    Rolls-Royce offers record 3 more >>
Ford South Africa Transforms Manufacturing Robot into a Braai Legend!
15.12.2021
•    The robotic braai, or barbeque, represents South Africa’s heritage with a modern high-tech twist•    The programmed robot was salvaged from decommission more >>
Latest-generation diesel engines approved for fuels made from residual and recycled materials
15.12.2021
Significant CO2 savings possibleAll models (here Tiguan) with 4-cylinder TDI engines delivered since the end of June 2021 can be refuelled with paraffinic fuels. Tiguan 2.0 TDI, 147 kW DSG 4MOTION - fuel consumption in l/100 km (NEDC): urban 6.3 / extra-urban 4.7 / combined 5.3; combined CO2 emissions in g/km: 140, efficiency class: B. more >>
Genesis unveils new flagship luxury sedan, the G90
15.12.2021
    New flagship luxury sedan features the most elegant interpretation of Genesis’ design identity       Advanced technologies including Multi-Chamber air suspension and Rear Wheel Steering offer the comfort more >>
Appointments in the Alpine Management Committee
15.12.2021
    As of January 1st, 2022, David GENDRY is appointed Vice President Communication Alpine. He will join the Alpine Management Committee under the guidance of Laurent ROSSI, Chief Executive Officer of Alpine. He will also report to Christian STEIN, Vice President of Brands Communication at Renault Group.    As of January 1st, 2 more >>
New addition to the permanent exhibition at the Porsche Museum
14.12.2021
Extended prologue/’Mission Future Heritage’: electricity has been part of Porsche’s history from the outsetIt is a strongly held belief in the Porsche Heritage and Museum department, that no two visits to the Porsche Museum in Stuttgart-Zuffenhause more >>
Corrosion know-how facilitates the use of hydrogen as the fuel of tomorrow
13.12.2021
Fossil fuels are nearing extinction. Electrolyzer, a plausible solution?  Electrolyzer, a plausible solution?As we all know, fossil fuels are finite and experts are working tirelessly to find sustainable sources of alternative energy that will fuel the w more >>
SEAT S.A. resumes COVID-19 vaccination drive for Barcelona citizens
13.12.2021
    SEAT S.A. has established fixed vaccination points at CASA SEAT and at the medical centre next to its facilities in Martorell    The company has also set up two "motor homes", converted into mobile vaccination centres, which will be located in different parts of the city and its surroundings    Th more >>
Development of the All-New Civic Type R Continues at Suzuka Circuit - photos
13.12.2021
Development of the best performing Honda Civic Type R ever continues at the world famous Suzuka circuit. The all-new Type R will be introduced in 2022.   more >>
Which Extended Auto Warranty Companies Operate In Europe and the US
12.12.2021
If you’re considering buying an extended car warranty, you have many companies to choose from. Whether you live in Europe o more >>
BMW Group Quantum Computing Challenge: the winners have been decided.
10.12.2021
- BMW Group and AWS announce winners at Q2B 2021 - Follow-up projects for the winning teams - Successful crowd innovation initiative with encouraging resultsToday marks the end of the BMW Group Quantum Computing Chal more >>
Jenson Button takes Radford Lotus Type 62-2 for final development track test
09.12.2021
    Latest phase of on-track development completed ahead of first customer deliveries in 2022    Formula OneTM World Champion Jenson Button put the Type 62-2 through its paces on the Lotus test track at Hethel, Norfol more >>
New VW Amarok: From South Africa to the World
09.12.2021
•    For the men and women making the future: the latest generation of the pick-up is being unveiled next year•    “I’ll be back”:from 2022, the new Amarok will be impressing again with numerous innovations•    The draft design shows, for example, the off-roader’s numerous possibl more >>
Volkswagen drives expansion of renewable energies with a new wind farm in Sweden
09.12.2021
    Green electricity for a vehicle’s service life: Volkswagen is the first car maker to support the extensive expansion of wind farms and solar plants in Europe    Support for investments of around €40 million up to 2025    Largest project in the portfolio to date: Wind farm in Sweden with more >>
Panda by M-Sport - A Fiat Panda 4x4, with a twist
08.12.2021
M-Sport reveals its latest project: M-Sport is by no means a stranger to building high-performance machinery with a proven and successful track record, the Ford Fiesta WRC and Bentley Continental GT3 to name but a few recent examples. more >>
2022 Honda Passport Arriving with Rugged New Styling
06.12.2021
- New TrailSport Model Adds Emotion and Adventure    New rugged styling matches Passport's true off-road capabilities    New Passport TrailSport amps up emotion and adventure, further advanc more >>
Lamborghini Expands Retail Footprint in US with New Showroom in Greenwich, CT
03.12.2021
      Lamborghini Chairman and CEO, Stephan Winkelmann, attends Grand Opening of the new dealer partner in the company’s largest global market    New location increases presence in the tri-state area as Lamborghini cele more >>
Driverless car-hailing trial underway in Milton Keynes
03.12.2021
    Fetch introduces a new car sharing concept enabled by remote driving tech    Major trial underway in Milton Keynes, backed by UK government and industry    Remote driverless technology smooths the transition to self-driving vehicles and robots more >>
All-Electric RANGER XP Kinetic - Polaris Leads the Off-Road Industry into the Future
03.12.2021
... Taking UTV Performance & Productivity to the Next Level with the All-New, All-Electric RANGER XP KineticAll-New Electric Powertrain Elevates the Industry’s Hardest Working, Smoothest Riding UTV to a Whole New Level of Capability, Durability and P more >>
DS 9 E-TENSE 250 -More power and range with the greatest refinement
03.12.2021
•    With a 200 horsepower petrol engine and a 110 horsepower electric motor, DS 9 E-TENSE 250 sees an increase in power for its two-wheel drive version.•    The result of a new 15.6 kWh battery, the range in zero emissions mode is now 61km on the WLTP combined cycle (70km on the WLTP urban cycle) and CO2 emissions drop to 26g/km more >>
Lamborghini Showcases the Huracán STO at the Institute of Contemporary Art, Miami
02.12.2021
Bold Italian design displayed during Art Basel Miami, embracing functionality and pure performanceIn celebration of the the Opening Reception and annual kick-off to Art Basel Miami, Automobili Lamborghini is honored to partner with W Magazine and the Institute o more >>
Management changes in BMW Group production network
02.12.2021
- Hans-Peter Kemser named as plant director for planned site in Debrecen, Hungary - Petra Peterhänsel will take over at Plant Leipzig  The BMW Group has named Hans-Peter Kemser as plant director for the planne more >>
Toyota Motor Europe announces executive changes, effective 1st January 2022
02.12.2021
Toyota Motor Europe (TME) announces today several executive level appointments at its European Headquarters and Affiliates, to accelerate the company’s transformation and navigate the changes required to become a mobility c more >>
Aiways reflects on 2021 sales - Building a European success story
01.12.2021
•    Aiways' U5 SUV achieves four-figure sales in its first full year in Europe -more than any other Chinese EV startup•    Aiways meets evolving customer demand with progressive, affordable all-electric U5 SUV and modern sales approach  •  &nb more >>
Understanding Liability In A Multi-Vehicle Accident
01.12.2021
Multi-vehicle accidents can involve up to 20 vehicles in a few seconds. They can have traumatic repercussions, especially on busy highways where the speed limits are faster. Traffic pile-ups can be deadly for everyone more >>
Lexus unveils ON/ at Design Miami/ 2021
01.12.2021
Installation by Germane Barnes and the University of Miami project vision for an electrified, carbon-neutral and human-centered future, inspired by the Lexus LF-Z Electrified ConceptToday, Lexus unveiled ON/ at Design Miami/, presenting a vision by Germane more >>
The BMW i7 undergoes driving dynamics testing at the polar circle
01.12.2021
Endurance test on ice and snow   Prototypes of the world’s first purely electrically powered luxury sedan complete final testing of drive and suspension systems at the BMW Group winter test centre in Arjeplog, Sweden. more >>
Ferrari and ORECA team up for new GT3
30.11.2021
Ferrari is pleased to announce a technical partnership agreement with ORECA for the assembly and after-sales services for the new GT3, which will begin track testing in early 2022. The agreement confirms the Prancing Horse’s long-term commitment to the major championships for Gran Turismo cars. more >>
Stellantis and Factorial Energy to Jointly Develop Solid-State Batteries for Electric Vehicles
30.11.2021
Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) and Factorial Energy (Factorial) announced today the signing of a joint development agreement to advance Factorial’s high-voltage traction solid-state battery technology. The agreement also includes a strategic investment from Stellantis. more >>
SKODA AUTO sharpens focus on sustainability in Purchasing with ‘NEW PROCUREMENT’
30.11.2021
- Sustainability and circular economy will be at the forefront of ŠKODA AUTO’s purchasing processes with ‘NEW PROCUREMENT’- New approach in line with the NEXT LEVEL – ŠKODA STRATEGY 2030 &nb more >>
Genesis unveils exterior images of the G90
30.11.2021
    The Genesis’ flagship model features the most elegant interpretation of Genesis’ design identity, with a super slim Two-Line lamp realized through technical innovation    The side profile is defined by the Parabolic Line wh more >>
2001-2022 copyright automobilsport.com