BMW Group steps up rapid pace of growth in electromobility and more than doubles sales

BMW Group steps up rapid pace of growth in electromobility and more than doubles sales

12.04.2022: ...of fully-electric vehicles in first quarter - BMW Group sells total of 596,907 units in Q1 - US market up 3.7% with 80,590 BMW and MINI vehicles sold - First-quarter BEV sales climb 149 percent


...of fully-electric vehicles in first quarter


- BMW Group sells total of 596,907 units in Q1

- US market up 3.7% with 80,590 BMW and MINI vehicles sold

- First-quarter BEV sales climb 149 percent

- Pieter Nota: “Our focus is on ramping up electromobility. We are fully on track to meet our ambitious growth targets for fully-electric vehicles in 2022”

- Company sets course for future European sales model




The BMW Group more than doubled sales of fully-electric BMW and MINI vehicles worldwide in the first quarter of 2022 compared to the same period last year (+149.2%).



In the first three months of the year, the company sold a total of 596,907 BMW, MINI and Rolls-Royce vehicles. With its broad portfolio of drivetrains with state-of-the-art technology having a positive climate impact, the BMW Group was able to cater to the different mobility needs of its customers worldwide.



Compared with the same period of last year, which was the strongest first quarter in the company’s history, sales showed a moderate decrease (-6.2%). After a strong start to the year, in a highly volatile environ­ment, the combined effects of the geopo­litical situation in Eastern Europe and the Covid lockdowns in China overshadowed business develop­ment as the quarter progressed. Nevertheless, the company absorbed these impacts well overall.

 

“Our clear focus is on ramping up electromobility. In the first quarter, we stepped up the rapid pace of growth from 2021 even further and are fully on track to meet our ambitious growth targets for fully-electric vehicles in 2022,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.



“The demand for our emotional and innovative products with a wide range of drivetrains covering all customer needs, remains high worldwide. Thanks to this strong product line-up and our high level of flexibility and operational excellence, we expect sales for the full year 2022 to be on a par with last year, despite the challenging global environment,” Nota continued.

 



Company sets course for future European sales model



With the introduction of the BMW iX and BMW i4, the BMW Group has already significantly expanded its digitalisation of the customer interface and created the necessary conditions for effective, customised marketing of these two technology flagships. This results in a high order intake for both vehicles.

 

With its new sales and marketing strategy, the company puts the customer experience at the centre of its sales activities. In a next step, the BMW Group will cater to the changing customer expecta­tions, growing digitalisation and the expansion of online vehicle sales. “For the region of Europe, we believe the future lies in a new pan-European agency model.



Our focus is on direct customer access with a high customer loyalty and a seamless, end-to-end digital and physical premium customer experience,” explained Nota. The BMW Group is now working out the details of this new model with its European retail partners. “We want our future sales model for Europe to be beneficial for everyone involved: for us, our partners in retail and, above all, for our customers,” Nota continued.

 




BMW brand sells over half a million vehicles worldwide




The BMW brand also performed well in the first quarter of the year, thanks to its fresh and innovative product line-up. The high level of customer interest was reflected in the sale of more than half a million vehicles (519,796 units) around the globe.


The BMW 4 Series, which combines the brand’s hallmark driving pleasure with sporty elegance, delivered a particularly impressive performance: Sales for the first three months nearly doubled year-on-year, at 27,704 units.

 




BMW Group focuses on ramping up electromobility




Despite challenging conditions, the BMW Group succeeded once again in more than doubling its first-quarter sales of fully-electric vehicles from the previous year, with a total of 35,289 fully-electric BMW and MINI vehicles delivered to customers (+149.2%).


Especially the BMW iX and BMW i4, which both will soon be available in markets worldwide, are making a significant contribution to the ramp-up of electromobility. In 2022, the company aims to again more than double its sales of fully-electric vehicles compared to last year.

 

The BMW Group is also setting itself higher targets for its BEV offering: This year already, including pre-series vehicles, the company will have 15 fully-electric models in production – serving around 90 percent of its current segments.



In addition to existing models like the BMW i4, BMW iX and MINI Cooper SE*, this also includes four high-volume BMW model series: the BMW 3 Series and BMW 5 Series, the BMW X1* and the BMW X3. The new BMW 7 Series will also play a key role in 2022, with the launch of the new BMW i7*.

 

With this fast-growing range of products and strong demand for its new electric models, the BMW iX and the BMW i4, the BMW Group expects sales of its fully-electric vehicles to increase significantly: By the end of 2025, the company aims to have more than two million fully-electric vehicles on the roads.

 

Uncompromisingly geared towards fully-electric drive trains, the Neue Klasse will make a significant contribution to BMW Group sales volumes from the middle of the decade onwards.

 

The MINI brand will have an all-electric product range by the early 2030s, while Rolls-Royce will become an all-electric brand from 2030. All future new models from BMW Motorrad in the field of urban mobility will also be fully electric, like the BMW CE 04, the new electric champion for the city.

 




Customer demand for emotional BMW M products still high




With a total of 39,055 units sold in the first quarter of 2022, BMW M GmbH’s sales were up slightly on the previous year (+3,1%), despite supply shortages. Demand remains strong. The high-performance M3 and M4 models newly released onto the market last year continue to enjoy great popularity.



In addition to the successful global market launch of the M240i Coupé* produced in Mexico, BMW M GmbH also marked another important milestone in its now 50-year history: In March, it introduced its first fully-electric, emotional BMW M Performance derivative, the i4 M50 Gran Coupé*. 2022 will be a special year for the M brand, which celebrates its 50th anniversary on 24 May.  

 



The MINI brand started the first quarter with a slight increase




The MINI brand delivered a total of 75,487 vehicles in the first quarter – slightly above (+1.1%) the comparatively high figure for the previous year. In the first three months of 2022, 8,925 fully-electric Cooper SEs* were handed over to customers worldwide.


The MINI brand is already fully focused on the road to an all-electric future. The new MINI 3-door from the next model generation is currently undergoing winter testing. The new MINI family promises to maximise the customer experience by combining electrified go-kart feeling with digitalised touchpoints – with a clear focus on sustainability and a minimal environmental footprint.

 




Rolls-Royce Motor Cars sees nearly 18 percent increase in sales



With 1,624 motor cars delivered to customers in the first three months of the year (+17.7%), Rolls-Royce Motor Cars achieved the brand's highest first quarter sales result ever in its 117-year history. There was high demand for all models, with customer orders now extending into early 2023.



The company recently announced its first fully electric car, Rolls-Royce Spectre, which will come to market in Q4 2023; and that by 2030 all Rolls-Royce products will be fully electric.

 




BMW Motorrad: Strong first-quarter result confirms successful growth strategy




Between January and March, BMW Motorrad increased its sales by 11.3 percent to 47,403 units – its best-ever sales result for a first quarter.



This performance provides confirmation of BMW Motorrad’s successful growth strategy. Both its compelling product offering, with a variety of different models, and the market launch of various new products should once again guarantee the success of BMW Motorrad.

 




BMW & MINI sales in the regions/markets



Working closely with its Chinese partners, the BMW Group was able to sell a total of 208,507 vehicles (-9.2%) in China in the first quarter, despite the challenging envi­ronment. Sales of fully-electric vehicles also performed well and were up 207.9 percent year-on-year. In addition to the iX and i4, the iX3* also contributed to this strong performance.

 

In the US, BMW and MINI deliveries increased by 3.7 percent to reach 80,590 units. This enabled the company to continue the sales momentum of the past year.

 

In Europe, combined sales for BMW and MINI totalled 220,076 units (-7.8%). With 8,410 fully-electric vehicles registered in the year to the end of March 2022, the German market contributed disproportionately to the BMW Group’s electro-offensive. In the first quarter of 2022, a total of 61,552 vehicles were registered in its home market.



 
Amanda Poh- photo BMW

Permanent-URL: http://www.automobilsport.com/bmw-group-rapid-pace-growth-electromobility-double-sales---236261.html

12.04.2022 / MaP

More News

MG Motor UK breaks more sales records in Q1
07.04.2022
    MG Motor UK builds on record-breaking 2021 with stellar Q1 sales results    Brand’s sales for first three months of the year exceed those for the whole of 2019    Figure represents growth of 124.6 percent year-on-year    MG Motor UK remains the nation’s fastest-growing mainstr more >>
Everrati adds bespoke finance offering through JBR Capital for its range of electrified classics
05.04.2022
    Leading creator of redefined electric icons working with top high-end automotive financer    Both individuals and businesses can now arrange tailored finance for an Everrati product through JBR Capital more >>
Thomas Schäfer named new Chief Operating Officer at Volkswagen brand
04.04.2022
New Volkswagen COO: Thomas Schäfer  Schäfer appointed new CEO of the Volkswagen brand effective July 1, 2022 and joins the Group Board of Management  K more >>
Yanmar Acquires Majority Ownership in Battery Technology Company ELEO
04.04.2022
Yanmar Holdings Co., Ltd., a privately held multi-billion dollar multinational company headquartered in Osaka, Japan, today officially announced it has acquired a majority share in ELEO Technologies B.V., a fast-growing battery technology company based in Helmond, the Netherlands. more >>
American Honda Posts Strong March Sales with Slight Improvement in Product Supply
02.04.2022
    American Honda sales near 110,000 units, best since August 2021, on improved supply and sustained demand     Honda sets new monthly record for electrified vehicles on strong sales of CR-V Hybrid and Accord Hybrid    HR-V scored a 14th straight monthly sales record as March sales more >>
Stellantis Signs Binding Agreements with European Financing Partners
02.04.2022
After having entered into exclusive negotiations on December 17, 2021, Stellantis N.V. today announced the signing of binding agreements with BNP Paribas Personal Finance (“BNPP PF”), Crédit Agricole Consumer Financ more >>
Kia announces March 2022 global sales results
01.04.2022
    March global sales at 250,646 units, down 0.9% y/y    Sales outside of Korea recorded 205,580 units, up 1.8% y/y    Sales in Korea recorded 45,066 units, down 11.7% y/y    Kia to continue creating sales momentum and enhancing profitability through new models, such as the all-new Nir more >>
BMW Financial Services North America Appoints New CEO
01.04.2022
BMW Financial Services NA, LLC announced today that Birgit Boehm would succeed Stefan Richman as the CEO of BMW Group Financial Services in the U.S. and Region Americas, effective April 1. more >>
Global automakers earmark nearly US$600bn for EVs over next decade, finds GlobalData
01.04.2022
Aggressive emission and carbon neutrality targets set by regulators worldwide entails a faster transition from traditional automakers to next-gen electric vehicle (EV) manufacturers. Therefore, automakers are committing operational investments of nearly US$600bn more >>
Goodyear Ventures expands portfolio with Nova Labs investment to advance connected mobility on the helium network
31.03.2022
The Goodyear Tire & Rubber Company announced that its venture capital arm, Goodyear Ventures, has added Nova Labs, formerly Helium Inc., to its growing investment portfolio.Nova Labs is the pioneer of dec more >>
Suzuki Motor to fortify Indian presence with new EV investments, observes GlobalData
21.03.2022
Following the news that Suzuki Motor plans to invest INR104.4bn (US$1.37bn) in its Indian factory to produce electric vehicles (EVs) and batteries;Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading data and analytics company, offers his view: more >>
SAIC joins league of global automakers with US$43bn investment in next-gen mobility, observes GlobalData
15.03.2022
Following the news that Chinese automaker SAIC Motor plans to invest US$43bn in advanced technologies through 2025;Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading data and analytics company, offers his view: “The move comes as a m more >>
BMW Group acquires the ALPINA brand - Expanding the portfolio
10.03.2022
- Pieter Nota: “Top-quality car cachet” - Long-term future of ALPINA brand secured - Andreas Bovensiepen: “This marks the beginning of a new chapter for ALPINA and BOVENSIEPEN” - Existing cooperation agreement expires at end of 2025 - New direction at Buchloe site more >>
BMW Group Investing More Than $200 Million to Add New Press Shop at South Carolina Plant
03.03.2022
- Press Shop Will Add More Than 200 Jobs - Three-Year Construction Project Will Start Production in 2024   BMW Group will invest more than $200 million to construct a 219,000 square foot press shop at its South Caro more >>
Supply Issues and Winter Storm Landon Constrain American Honda February Sales Momentum
01.03.2022
    Multiple supply issues and Winter Storm Landon disrupt progress in improving vehicle inventory       Customer demand remains strong with nearly 60% of vehicles en route to dealers pre-sold more >>
Authentic Brands Group Finalizes the Acquisition of Reebok
01.03.2022
Authentic Brands Group (ABG) today announced that it has completed the acquisition of Reebok from adidas. As it ushers in its largest acquisition to date, the global brand development, marketing and entertainment company is charting a new path for Reebok.&ldquo more >>
Laurent David is appointed Senior Vice President, Controller, Renault Group
28.02.2022
As of March 1, 2022, Laurent David, currently Chief Financial Officer for Dacia and Lada brands, has been appointed Senior Vice President, Controller, Renault Group. He becomes a member of Renault Group Corporate Management Committee and will report to Thierry Piéton, Chief Financial Officer, Renault Group. more >>
Stellantis Employees Benefit from Company’s 2021 First Full Year Financial Results
24.02.2022
    In all countries where Stellantis is present, employees1 benefit from the Company’s results in first year     €1.9 billion redistributed, €770 million more than the cumulative amount redistributed last year by each of the previous legacy companies, representing 70% increase   more >>
Stellantis Full Year 2021 Results
24.02.2022
Stellantis Posts Record Results in its First Year with 11.8% AOI Margin(1)(2) and €13.4 Billion Net Profit(1), on a Pro Forma basis    Net revenues (1) of €152 billion, up 14%    Adjusted operating more >>
Renault Group exceeds its 2021 targets and accelerates its Renaulution strategy
19.02.2022
    2021 financial outlook largely exceeded:        2021 operating margin: 3.6% (vs. operating margin outlook of the same order as H1 2021 ie 2.8%) reaching, 2 years ahead of schedule, the Renaulution objective of an operating margin above 3% in 2023      &n more >>
Goodyear to participate in Wolfe Research Virtual Investor Conference
19.02.2022
The Goodyear Tire & Rubber Company said it will participate in a fireside chat during Wolfe Research’s 2022 Global Auto, Auto Tech and Mobility Conference on Feb. 24, 2022, at 3:50 p.m. EST. Rod Lache, managing director at Wolfe Resea more >>
Thierry Piéton appointed Chief Financial Officer of Renault Group
19.02.2022
As of March 1st, 2022, Thierry Piéton, currently Deputy Chief Financial Officer and Controller, is appointed Chief Financial Officer of Renault Group. He becomes a member of the Board of Management (BOM) of Renault Group and will report to Luca de Meo, CEO of Renault Group. more >>
Audi achieves milestone - New production site for electric models in China
17.02.2022
   Planning and approval stage completed: Construction on new e-car plant in Changchun to begin; completion by the end of 2024        CEO Markus Duesmann: “Central role in the Four Rings’ electrification strategy in China”        Production of PPE-based electric cars f more >>
Goodyear reports fourth quarter, full-year 2021 results
12.02.2022
Net sales growth of 38% compared with the fourth quarter of 2020, 12% growth excluding the Cooper Tire transactionFourth quarter Goodyear net income of $553 million; adjusted net income of $162 millionMerger-adjusted segment operating income of $398 million, up 32% compared to the fourth quarter of 2020Continu more >>
Goodyear to participate in virtual fireside chat hosted by Deutsche Bank
12.02.2022
The Goodyear Tire & Rubber Company said today it will participate in a fireside chat hosted by Deutsche Bank on Feb. 14, 2022, at 2 p.m. EST.Emmanuel Rosner will host Darren R. Wells, executive vice president and chief financial officer, in a post-earnings vir more >>
Porsche acquires stake in Fazua and plans joint ventures with Ponooc
10.02.2022
Sports car manufacturer expands involvement in e-bike marketPorsche is further expanding its involvement in the rapidly growing market for e-bikes. The Stuttgart based sports car manufacturer acquires a stake in Fazua, an innovative manufacturer of e-bike drive sy more >>
Kia announces January 2022 global sales results
05.02.2022
    January global sales at 212,819 units, down 5.7% y/y    Sales in Korea recorded 37,038 units, down 10.7% y/y    Sales outside of Korea recorded 175,781 units, down 4.6% y/y    Kia to accelerate transition to sustainable mobility solutions provider and create sales more >>
Porsche further expands online vehicle sales
03.02.2022
94 per cent of global dealers with digital marketplaceYet another e-commerce milestone for Porsche: the number of markets offering online vehicle searches has recently hit 100 around the globe – and in 26 of these, cars can be ordered online too. In Canada, Porsche's own vehicle search was even introduced as the exclusive marketing platform for new more >>
Automobilist obtains further investment from entrepreneur Karel Komarek
02.02.2022
The automotive and motorsport hub start-up sees Komárek's share increase to 50%Entrepreneur Karel Komárek has increased his share in the company Automobilist, and now holds a 50% share. This company is a renowned creator of automotive and motor more >>
Executive Personnel Change: Stefanie Wurst succeeds Bernd Körber as Head of MINI
01.02.2022
As of February 1st 2022, Stefanie Wurst takes over the management of the MINI brand. Her predecessor Bernd Körber will now head BMW Product Management and the Connected Company. Strategic further development of the British premium brand with a focus on new markets and target groups as well as electromobility and digitalization will be consistently continued.  more >>
Record Low Inventory Stifles American Honda Sales Results in January
01.02.2022
    Anticipate inventory to improve as February progresses, but supply situation remains fluid    HR-V and Passport top Honda SUVs with new January sales records; 12th consecutive monthly mark for HR-V    Acura SUVs top 4,400 units in January; strong pre-sale interest in MDX limited only by supply more >>
Renault Nissan Mitsubishi alliance to strengthen EV position with new investments in APAC, observes GlobalData
28.01.2022
Renault-Nissan-Mitsubishi alliance is set to increase investments in electric vehicles (EVs) and launch 30 BEVs by 2030 across five common platforms. The investments in shared platforms and standardization of batteries across models will help the three brands to achieve economies of scale and enhance their competitive position in the global EV market. This allian more >>
Heinz-Jürgen Löw appointed SVP Renault Brand LCV
25.01.2022
Renault announces the arrival of Heinz-Jürgen Löw as Senior Vice-President, Renault Brand Light Commercial Vehicle, as of February 2022. He is a member of Renault Brand Management Co more >>
Stellantis Completes Investment Round in Factorial, Further Accelerating Electrification Push
21.01.2022
    Investment is part of Joint Development Agreement announced in November 2021, together with other investors    Funding will help scale global commercialization of Factorial’s solid-state battery technology that is robust and offers greater driving range than today’s lithium-ion technology more >>
Stellantis invest in Stimcar to support its development, strengthening circular economy initiatives
21.01.2022
  -    Stellantis takes a majority of Stimcar’s capital, via Stellantis &You, Sales and Services-    Trust to founders, management autonomy and continuity of service-    Stellantis &You, Sa more >>
In 2021 BMW Motorrad achieves the best sales result in its history with an increase of 14.8 percent.
20.01.2022
194.261 BMW motorcycles and scooters were delivered to customers worldwide.BMW Motorrad finished the year with a record sales result despite major challenges. With 194,261 units (+14.8%), 2021 was the best year since BMW Motorrad was founded (previous yea more >>
Opel Increases Market Share in Western Europe in 2021
19.01.2022
    Strong overall performance in home market of Germany    Opel Corsa best-selling small car in Germany    Vauxhall Corsa best-selling car in UK, Vauxhall number one e-LCV brand more >>
Alpine on the rise in 2021
18.01.2022
    In the first year after announcing the Renaulution strategic plan, Alpine announced very strong growth in sales volume: +74%, with 2659 units sold in 2021.    In France, Alpine recorded a boost in sales of over 117%.    Alpine continues to develop internationally, with almost half of sales coming more >>
Renault takes up the challenge of electrification and higher value business
18.01.2022
    Renault delivers its rapid shift in the electrified market and strengthens its position in Europe. The E-Tech (EV and hybrid* powertrains) range represents 30% of Renault passenger cars sales in Europe in 2021 (vs 17% in 2020).        In Europe, Renault is 3rd brand in the EV PC market, and ZOE ranks 2nd model. more >>
2001-2022 copyright automobilsport.com