Abarth calls on its Community to design the livery of the future 06.05.2022: • It is time for the second installment of “Abarth Performance Creators”, the collaborative tool which allows the brand’s fans to co-design the Abarth of the future.

•    It is time for the second installment of “Abarth Performance Creators”, the collaborative tool which allows the brand’s fans to co-design the Abarth of the future.

•    After nearly 120,000 votes in the sound poll, the Abarth community is now being called upon to decide on the debut livery of the new Abarth.


•    Two new exhilarating colors with a significant racing legacy are in the running: Acid Yellow and Poison Blue.


•    Other social engagement initiatives will follow, involving enthusiasts to co-create the perfect Abarth of tomorrow.




The Abarth Community once again enthusiastically responded to the call of the Scorpion by actively participating in the first online poll which, with nearly 120,000 votes, assessed the new AVAS sound for the Abarth vehicles of the future. This immensely successful initiative demonstrated how interested fans are in the new path being undertaken by the historic brand.


Solidifying the connection between the brand and its enthusiasts, starting today on its official Facebook, Instagram and TikTok pages, there will be the second chapter of “Abarth Performance Creators”, the online tool which will allow fans to express their preference on the debut color of new Abarth vehicles.

Two new and exclusive pastel liveries are competing for the title. They exhibit pure “urban race” style and have been specifically designed by experts at the Abarth Style Center to accompany the evolution of the brand based on its values of metropolitan Style and sustainable Performance.



Both colors reflect the energy, the performance, and the personality of the brand and Abarthists, who will have to choose between two specific shades: Acid Yellow and Poison Blue.


The first color is Acid Yellow and was inspired by the adrenaline-fueled experience of Abarth’s sporty driving, as well as being traditionally associated with the creative energy that gives life and illuminates the future. The designers wanted to create a pure and “poisonous” livery which instantly conveyed its irreverent personality and at the same time made the small sports car stand out in an urban environment.


The end result looks like the flash of lightning bolt, which certainly will not go unnoticed in cities where cars “dressed” in neutral colors predominate.



In a clear tribute to the Scorpion’s racing vehicles (the legendary 131 Rally comes to mind), the Poison Blue livery launches the brand towards the future of mobility, while fully respecting its values and style. Indeed, it is this new shade of saturated blue which will bring Abarth’s sporty driving experience to everyday life. The brand’s fans will be mesmerized by this color which unites the past and future.



Two exclusive colors, both intense and with strong personalities: which one will collect more preferences among the Community?


Currently “The Scorpionship” community—which you can join for free at abarth.com/scorpionship – has over 160,000 members, which includes both Abarth fans and owners. There are 93 official clubs located globally over 22 countries and four continents.


Their passion knows no limits, as was demonstrated at the end of 2020 on Abarth digital day when its community was entered into the Guinness World RecordsTM for the largest ever digital gathering.



There will be more social initiatives coming soon to co-create the Abarth of tomorrow.




Lesley Sutton- photos Abarth