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Racing Force introduces new line of BELL safety apparel
08.12.2022: The new product range combines the Group's experience in racewear and the BELL brand heritage in the US
Racing Force Group is pleased to announce that subsidiary company Racing Force USA, Inc. is ready to launch its new racing safety apparel line,
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The new product range combines the Group's experience in racewear and the BELL brand heritage in the US
Racing Force Group is pleased to announce that subsidiary company Racing Force USA, Inc. is ready to launch its new racing safety apparel line, manufactured and sold under the BELL brand and homologated by SFI, reference standard on the American market.
The new BELL line of racing safety apparel will feature SFI rated products including suits, gloves, shoes, and underwear, sold exclusively in the United States starting in January 2023. The product line will debut at the Performance Racing Industry (PRI) trade show in Indianapolis, Indiana, December 8, 2022, through December 10, 2022, at the Bell/Racing Force USA booth #1913.
The suit product line will feature three product tiers, Sport, Pro and Advanced, homologated to the SFI standards, incorporating advanced materials and technical features derived by the Group’s experience on the worldwide motorsport scene, and specifically designed for the American market.
The BELL racing safety apparel line will be sold exclusively through Racing Force dealers in the United States and available starting January 2023.
Kyle Kietzmann, Co-CEO of Racing Force USA, Inc., commented: "Racing Force is proud to introduce a new line of racing safety apparel under the iconic BELL brand, creating purpose-built products for the US market with the same focus on innovation and attention to detail as the BELL line of racing helmets.
Racing Force Group leveraged the almost 50 years of design, development, and manufacturing expertise of the OMP brand and team, combined with BELL’s knowledge of the US racing market to produce a line of SFI rated racing apparel products developed specifically for the grass roots racing market in the United States."
Stefania Bassi, Giuseppe Fresa - photos
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