Strong demand for Fiesta and KA drive further market share gains for Ford of Europe

13.05.2009: * Ford continues to outpace industry in a weaker market as it consolidates No. 2 best-selling brand position in Europe * April market share rises to 9 percent as share grows in

    * Ford continues to outpace industry in a weaker market as it consolidates No. 2 best-selling brand position in Europe
    * April market share rises to 9 percent as share grows in 16 of 19 European markets
    * Fiesta remains Ford’s best-selling model, with 43,000 units sold in April



Ford of Europe gained nearly a percentage point of market share in April, rising to 9 percent for the main 19 European markets on the strength of strong Fiesta sales and a solid launch of the new Ka subcompact car.

In a month when the overall industry declined by 16.5 percent, Ford sold 120,000 vehicles, a decline of 7.4 percent from April 2008. On a year-to-date basis, Ford sold 471,700 vehicles, down 14.4 percent from the year-ago period, but above the industry decline of 18.3 percent. Ford’s market share for the January-April 2009 period climbed to 9.3 percent from 8.7 percent a year ago.

“We are pleased to see our market share continue to grow both in April and in the year-to-date, largely driven by strong demand for our Ka, Fiesta and Focus models,” said Ingvar Sviggum, vice-president marketing, sales and service, Ford of Europe.

“Ford is consolidating its position as the No.2 best-selling car brand in Europe. It's clear that more and more customers are changing to Ford because of our extremely strong product portfolio, including the new Fiesta which – despite the weakness in the overall European new car market – is our fastest-selling Fiesta ever,” he said. “Our improving trend makes me cautiously optimistic that our sales will be enhanced further once the newly-announced scrappage initiative in the UK gets fully underway in the coming months.”

April performance

The three best-selling Ford models in the 19 main European markets in April were the new Fiesta (43,000 units), the Focus (24,000 units), the Mondeo (9,400 units) and the new Ka (9,100 units).

The company’s leading market in April was Britain, selling 28,300 new vehicles. Although sales were down by 4,200 units from the same month in 2008, Ford’s market share rose to a market-leading 18.7 percent, up 3.1 percentage points compared to April last year. The Focus was Britain’s best-selling car in April, ahead of the Fiesta, which showed a sales surge of more than 37 percent versus April last year.

The industry in Germany was up 14 percent in April versus the same month in 2008, driven again by the government’s fleet modernization program. Ford outperformed the market by selling 27,700 vehicles, up by 19.6 percent or 4,500 units. This resulted in a market share of 7.4 percent for the Blue Oval, an improvement of 0.7 percentage points over the same period last year.

Ford also performed strongly in Italy. April sales rose 4,600 units, or 28.7 percent, to 20,800, lifting market share by 3.0 percentage points versus April 2008, and achieving a double-digit result of 10 percent. Ford remained Italy’s leading import brand and the Fiesta was the best-selling imported car.

In France, Ford’s total vehicle share for April was 5.9 percent, up 0.7 percentage points from April 2008 and the highest monthly share since January 2000.

Across all of its 51 European markets, Ford sold 137,100 vehicles in April 2009, down 15 percent or 24,100, when compared to the same month last year.

Year-to-date performance

Ford of Britain sold 125,800 vehicles, down 38,200 or 23.3 percent, when compared to last year. The UK industry was down by 31 percent during the same period. However, Ford’s market share in Britain has continued to rise in the first four months of the year, reaching 18.3 percent -- up by 1.9 percentage points from the first four months of 2008. The Fiesta remains Britain’s best-selling car for 2009 year-to-date.

Ford of Germany increased its sales over the first four months of the year by 28.8 percent. It sold 92,300 new vehicles, an increase of 20,600 over the first four months of 2008. Market share for the period rose to 7.4 percent, up 1.2 percentage points when compared to the same period in 2008.

Over the first four months of 2009, Ford Italy sold 79,100 vehicles, up 700 units, while market share rose by 2.0 percentage points to 9.9 percent. Fiesta rose from third to second place in the list of best-selling vehicles in Italy.

Year-to-date market share for Ford France also increased by 0.4 percentage points to 5.7 percent, with sales of 47,500, a reduction of 5,300 units from 2008.

The market in Spain remains one of the most depressed in Europe. The industry fell by 45 percent, with Ford sales totaling 25,400, a reduction of 28,800 units. Ford’s market share there was down as well to 8.4 percent, a reduction of 1.4 percentage points.

In Russia, Ford sales were 37,300, down by 22,300 units from the same period last year. However, Ford’s market share for the first four months of the year rose 1.2 percentage points to 7.2 percent.

Year-to-date for April Ford of Europe sold 541,600 vehicles in its 51 markets, a reduction of 121,500 or 18.3 percentage points versus the first four months of 2008.



- Ford -

Permanent-URL: http://www.automobilsport.com/ford-fiesta-ka-market-share-gains-europe-best-selling-modell-vehicles-sold---63168.html

13.05.2009 / MaP

More News

Volkswagen mit neuem Partner bei Joint Venture LeasePlan
12.05.2009
 Der Volkswagen Konzern hat mit der Fleet Investments B.V, einer Beteiligungsgesellschaft des deutschen Bankiers Friedrich von Metzler, einen neuen, langfristig orientierten Partner für seine niederländische Beteiligung LeasePlan Corporation N.V., Almere Stad, gefunden. Die beiden Investoren, die 50 Prozent der LeasePlan-Anteile halten, haben Ende 2008 entschieden, sich von ihrer more >>
Ford Motor Company announces public offering of 300 million shares of common stock
12.05.2009
Ford Motor Company (NYSE: F) announced today a registered public offering of 300 million shares of its common stock at a par value of $0.01 per share. Ford said it also expects to grant to the underwriters a 30-day option to purchase up to 45 million shares of common stock.Net proceeds to Ford from the offering are expected to be used for general corporate purposes, including to fun more >>
Volkswagen vereinbart Fahrzeugmontage in Indonesien
12.05.2009
Globale Wachstumsstrategie wird auf den ASEAN-Bereich ausgeweitetDie Volkswagen AG wird im Rahmen der Wachstumsstrategie 2018 ihr Engagement in Südostasien ausbauen. Zur langfristigen Erschließung der ASEAN-Märkte wird in einem ersten Schritt gemeinsam mit dem indonesischen Partnerunternehmen „Indomobil“ eine lokale Fahrzeugmontage einger more >>
Ford's April sales lift share further
08.05.2009
    * Ford's share of April's new car market is up by almost four percentage points.    * Over 37 per cent sales surge for new Ford Fiesta compared with 2008.    * Ford sells 14,100 more cars for the year to date to private retail buyers than second-placed manufacturer.Ford's share of last month's car market i more >>
Mercedes-Benz Cars delivers 90,900 vehicles to customers in April
08.05.2009
    *      Mercedes-Benz sells 80,700 passenger vehicles    *      Best monthly sales figure of all time for Mercedes-Benz in China    *      New E-Class is market leader in Germany in April    *      Mercedes-B more >>
Toyota Motor Corporation gibt Jahresabschluss bekannt
08.05.2009
Verluste in Absatz, Umsatz und Ertrag  Die Toyota Motor Corporation (TMC) hat heute in Tokio ihren Jahresabschluss für das letzte Geschäftsjahr (1.4.2008 - 31.3.2009) vorgelegt. Wie erwartet musste TMC Verluste hinnehmen. So ging der Umsatz, verglichen mit dem Vorjahresergebnis, um 21,9 Prozent auf 20,53 Billionen Yen (142,57 Mrd. €*) zurück more >>
AUDI AG Leads the Premium Market in Western Europe
08.05.2009
    * Market share of 4.7 percent in April puts Audi at top of Western European premium segment    * Record sales in China; increased market share in the USAAUDI AG further consolidated its market shares in April in key markets such as the USA and Western Europe. The brand with the four rings even set a new sales record i more >>
Volkswagen: Erhalt der Ratings hat höchste Priorität
08.05.2009
Die Vertreter der Familiengesellschafter Porsche und Piëch haben sich am 6. Mai für die Schaffung eines integrierten Automobilkonzerns ausgesprochen. Das Konzept zur Erreichung dieses Zieles ist noch offen. Klar ist aber, dass der Erhalt der bestehenden Ratings für Volkswagen höchste Priorität hat. Dem wird Volkswagen in den anstehend more >>
Audi increases sales in China by 21 percent
08.05.2009
    * For the first time, more than 12,000 vehicles delivered within one month    * Sales Chief Schwarzenbauer: “This sales record confirms Audi as the market leader in the Chinese premium seg more >>
Statement by Dr Norbert Reithofer, Chairman of the Board of Management of BMW AG
07.05.2009
 Conference Call Interim Report to 31 March 2009 published 6.5.2009 Ladies and Gentlemen,We told you that we would fight for every customer and every cent. And you will see that this fighting spirit is now paying off.In the first quarter of 2009, the BMW Group managed to stand its ground despite the significant challenges in more >>
BMW Group: First-quarter EBIT of minus euro 55 million
07.05.2009
- Positive free cash flow of euro 220 million in first quarter- BMW Group continues to see 2009 as year of transitionThe BMW Group asserted its position in the first quarter 2009 despite the weak state of the sales markets brought about by the global financial and economic crisis. “We have continued our forward-looking finance and cost management s more >>
Integrierter Automobilkonzern angestrebt
07.05.2009
Die Volkswagen Aktiengesellschaft begrüßt die Entscheidung der Vertreter der Familiengesellschafter Porsche und Piëch, einen integrierten Automobilkonzern zu schaffen, in dem jede der dann zehn Marken ihre Eigenständigkeit behalten wird.Eine gemeinsame Arbeitsgruppe von Volkswagen und Porsche soll in den nächsten vier Wochen, unter maßgeblicher Einbin more >>
Ford gains retail share as Fusion sets sales record
01.05.2009
    * Ford gains retail share – for the sixth time in last seven months    * Ford Fusion sets monthly sales record and grows strength in mid-size car segment    * Ford hybrids combine to eclipse year-ago sales; Kelley Blue Book names Fusion Hybrid and Escape        Hybrid to Top 10 Green C more >>
Ford statement on Chapter 11 bankruptcy filling by Chrysler
30.04.2009
Today’s announcement that Chrysler is filing for Chapter 11 bankruptcy is an important development during this unprecedented period for the auto industry and the global economy.Our teams are monitoring the situation and have been working hard for months to ensure that the external environment and industry restructuring do not slow progress on our Ford transformation plan, whic more >>
AUDI AG establishes fully-owned subsidiary in China
30.04.2009
    * Company to be headed by Dietmar Voggenreiter    * Audi CEO Rupert Stadler: “The establishment of the new company represents another milepost in the        success story of AUDI AG in China”AUDI AG established Audi (China) Enterprise Management Co. Ltd., Beijing, on April 18, 20 more >>
Investitionsvolumen bei kontinentaleuropäischen Handelsimmobilien geht im ersten Quartal 2009 um ein Drittel zurück
30.04.2009
Investoren konzentrieren sich verstärkt auf Heimatmärkte – Erhebung von Jones Lang LaSalle umfasst Shopping Center, Fachmarktzentren und Factory OutletsEine Untersuchung von Jones Lang LaSalle beziffert das Transaktionsvolumen für Investitionen in kontinentaleuropäische Einzelhandelsimmobilien (oh more >>
Volkswagen Konzern behauptet sich in schwierigem Marktumfeld
30.04.2009
- Starke Position durch neue Modelle, steigende Marktanteile und solide Finanzen- Weltweiter Marktanteil steigt auf 11,0 (9,7) Prozent- Auslieferungen auf wichtigen Märkten höher als im Vorjahresquartal- Konzernbereich Automobile weist deutlich höheren Netto-Cash-flow ausNetto-Liquidität des Konzernbereich more >>
Škoda Auto finishes 1Q in the black
29.04.2009
Despite the ongoing worldwide economic crisis, the Czech Republic’s largest carmaker Škoda Auto was able to finish the first quarter in the black with an operating profit of approximately €28 million. In the period from January till March 2009, Škoda delivered a total of 143,079 cars to customers. Compared with the same period in th more >>
DAIMLER - Reduction of labor costs to safeguard employment
28.04.2009
    *      Agreement between management and Employee Council    *      Target of reducing labor costs by €2 billion achieved    *      No employee redundancies during the period of the agreement The management and the Employee Coun more >>
Daimler posts EBIT of minus €1,426 million in first quarter of 2009
28.04.2009
    *      Net loss of €1,286 million (Q1 2008: net profit of €1,332 million)    *      Revenue significantly below prior-year level at €18.7 billion    *      Decreases in unit sales and revenue expected for full-year 2009 & more >>
Audi with clearly positive operating profit in first quarter
27.04.2009
    * €363 million operating profit in the first quarter    * CFO Strotbek: “We remain confident of posting a significantly positive result again in 2009.”    * Audi is market leader in the premium segment with 4.6 percent market shareDespite the economic crisis, the Audi Group posted a clearl more >>
Ford Motor credit reports first quarter 2009 preliminary results
24.04.2009
Ford Motor Credit Company reported a net loss of $13 million in the first quarter of 2009, a decrease of $37 million from net income of $24 million a year earlier. On a pre-tax basis, Ford Motor Credit reported a loss of $36 million in the first quarter, compared with earnings of $32 million in the previous year.The decrease in pre-tax earnings primarily reflected lower volume and a more >>
Ford reports first quarter 2009 net loss of $1.4 billion+ ....
24.04.2009
... strenghtens balance sheet, launches key new vehicles    * Net loss of $1.4 billion, or $0.60 per share, for the first quarter of 2009; pre-tax operating loss of approximately $2 billion, excluding special items++    * Results for total company operations improved as compared with the fourth quarter of 2008    * Ended first more >>
Mitsubishi Motors announces production, sales and export figures for March 2009 and for the 2008 fiscal year
23.04.2009
Mitsubishi Motors Corporation today announced global production, as well as domestic sales and export figures for March 2009 and for the 2008 fiscal year.March 2009# Production: total and in JapanTotal global production came in at 58,895 units, a decline of 57.3 percent over March 2008 and the thirteenth consecutive monthly decreas more >>
Volkswagen Konzern erzielt im ersten Quartal Operativen Gewinn
22.04.2009
 Die Volkswagen Aktiengesellschaft hat im ersten Quartal des laufenden Geschäftsjahres 2009 einen Operativen Gewinn erwirtschaftet und die Liquidität erhöht. Das Operative Ergebnis belief sich auf 312 (1.311) Millionen EUR. Der Verkauf des brasilianischen Nutzfahrzeuggeschäfts trug mit rund 600 Millionen EUR zu diesem Ergebnis bei. Die Netto-Liquidität des Konzernb more >>
Reinhard Fleger wird neuer Vertriebsvorstand von Škoda Auto
17.04.2009
Fred Kappler übernimmt Leitung des weltweiten Vertriebs Original Teile des Konzerns  Reinhard Fleger (51), Vorstand für Vertrieb und Finanzen bei Volkswagen de Mexico, wurde mit Wirkung zum 1. Juni 2009 zum Vertriebs-vorstand von Skoda Auto in Mlada Boleslav berufen. Der heutige Vertriebsvorstand von Skoda, Fred Kappler (50), übernimmt die Leitung des more >>
Volkswagen Konzern erhöht weltweiten Marktanteil im ersten Quartal
17.04.2009
- Auch Kernmarke VW schneidet im Wettbewerbsvergleich besser ab- Konzernvertriebschef Wittig: „Junge und effiziente Modellpalette zahlt sich aus“Der Volkswagen Konzern hat im ersten Quartal seinen weltweiten Marktanteil trotz der anhaltend schwierigen Lage auf den Automobilmärkten ausgebaut und steigerte den Anteil von Januar bis M&au more >>
Ford Credit Canada Limited announces Canadian lease securitization transaction
16.04.2009
Canadian Road Leasing Company, a wholly owned subsidiary of Ford Credit Canada, today completed a lease securitization transaction, receiving proceeds of $0.6 billion (Canadian). A portion of the proceeds will be held in a reserve fund for the transaction.This lease securitization transaction included the lease of a portfolio of vehicles (subject to the existing retail leases) by Ca more >>
Audi has its best month ever in China
15.04.2009
    * Year-on-year sales growth of seven percent in March    * Audi A4L makes a very successful start on the market    * Audi will unveil the new generation Audi Q7 at the “Auto Shanghai 2009” showAUDI AG achieved its best monthly results yet for the Chinese market in March 2009. Including Hong Kon more >>
Ford appoints Pete Lawson vice-president of Government relations
15.04.2009
Ford Motor Company today announced the appointment of Pete Lawson as vice president of government relations, based in Washington D.C.Lawson comes to Ford from the U.S. Chamber of Commerce, where he serves as Vice President of Congressional and Public Affairs and is the Chamber’s chief lobbyist on legal reform, corporate governance, and financial services issues. The U.S. Chamb more >>
Daimler shareholders approve dividend of €0.60 per share
08.04.2009
Daimler AG’s shareholders approved the distribution of a dividend for the financial year 2008 of €0.60 per share (prior year: €2.00 per share) at the Annual Meeting held in Berlin on Wednesday. The total dividend distribution amounts to €556 million. The item of the agenda "Resolution on the Allocation of Unappropriated Profit" was approved with 99.82 percent of votes cast. more >>
Fahrzeugbauer Karmann muss Insolvenz anmelden
08.04.2009
Grund für den Insolvenzantrag sei die drohende Zahlungsunfähigkeit angesichts bevorstehender finanzieller Verpflichtungen, teilte das Unternehmen mit. Der höher als erwartet ausgefallene Umsatzrückgang habe dazu geführt, dass ein mit den Arbeitnehmervertretern vereinbarter Interessenausgleich und Sozialplan infolge der im Vorjahr bekanntgegebenen Umbaupläne more >>
Ford grows UK Market share again in March
08.04.2009
Strong consumer demand for Ford's exciting new product line-up helped to increase the blue oval brand's market share during March's changeover to the "09" plate. This continues a positive trend for Ford's UK share in exceptionally challenging market conditions. March 2009 highlights:●  Ford'sshare of theretail (non-fleet) car market increased b more >>
Porsche steigert Auftragseingang in Deutschland um 14,5 Prozent
07.04.2009
- Neue Modellgenerationen sorgen für Plus -  Cayenne Diesel erfolgreich angelaufen Die Dr. Ing. h.c. F. Porsche AG, Stuttgart, hat sich im ersten Quartal des Kalenderjahres 2009 auf ihrem Heimatmarkt Deutschland gut behauptet. Trotz Finanzmarktkrise und allgemeiner Kaufzurückhaltung liegt der Sportwagenhersteller beim Auftrag more >>
AUDI AG: Market shares up further in March
07.04.2009
    * Increased market shares in Western Europe and United States    * Record sales in China: Best monthly result of all time    * Head of Marketing and Sales Schwarzenbauer: “Order intake is increasing”AUDI AG continued to expand its market shares in March. In both the United States and Western Eu more >>
Scheich Hamdan bin Zayed Al Nahyan signalisiert weiteres Interesse an Opel-Beteiligung
06.04.2009
 In einem Exklusiv-Interview mit dem nordrhein-westfälischen Landessender NRW.TV hat Scheich Hamdan bin Zayed Al Nahyan, der stellvertretende Premierminister der Vereinigten Arabischen Emirate, bestätigt, dass es weiterhin ein Interesse an einer Beteiligung der Emirate am Autobauer Opel gibt und auch weitere Gespräche geführt werden.   Es ist eine more >>
Marçal Farreras, new director of SEAT España
06.04.2009
Forty-eight-year-old Barcelona-born Marçal Farreras has been appointed the new director of SEAT España, with effect as of May 1st.He takes over from the previous incumbent Pedro Catena, who goes on to other responsi more >>
Škoda Auto and Volkswagen open a joint manufacturing plant in India
05.04.2009
Škoda Auto is extending the scope of its Indian-based production – together with Volkswagen, the company has today officially opened a new joint manufacturing plant in Pune, India. Starting one year earlier than planned, the local production of the Škoda Fabia is going to start in May 2009.Škoda Auto has been manufacturing vehicles in India since 2001 - it more >>
Suzuki Automobile auf der Überholspur
05.04.2009
Marktanteil von Suzuki Automobile steigt im ersten Quartal 2009 mit 18.762 verkauften Fahrzeugen auf 2,2 Prozent - Swift bleibt der Bestseller -  Der neue Suzuki Alto startet im April Dank der staatlichen Umweltprämie verzeichnet der gesamte Klein- und Kleinstwagenmarkt ein deutliches more >>
2001-2021 copyright automobilsport.com