Mitsubishi Motors announces new corporate tagline

Mitsubishi Motors announces new corporate tagline

19.06.2008: Mitsubishi Motors announces new corporate tagline

Corporate logo with new tagline (for overseas markets)

Today Mitsubishi Motors Corporation (MMC) announced a new global tagline in order to clarify across all markets its direction for the future. The tagline, "Drive@earth," will be launched first in Japan during the summer of 2008, and is intended to convey two major themes:

First, Drive@earth means that automobiles connect us to the world. Mitsubishi's 4WD legacy has catapulted a generation of drivers to every corner of the earth, from desert dunes to city streets. Rally-tested toughness, performance and reliability make Mitsubishi Motors a trusted name on five continents. Through this trust, Mitsubishi vehicles forge a connection to customers, to communities, and ultimately to the natural world around us.

Second, Drive@earth means a new emphasis on environmental issues. It is the simple recognition that no enterprise automotive or otherwise makes sense without the context of a healthy planet. With climate change and dwindling oil reserves on the minds of drivers around the world, automakers have a special responsibility.

Corporate logo with new tagline (for Japan market)

MMC sets as its ideal the synergy between dynamic and environmental performance, and will continue to develop technologies such as the zero-emissions i MiEV electric vehicle that show as much care for the environment outside as for the occupants within.

The new tagline acts as a bridge between the company's heritage and its future. Launched in this, the first year of MMC's post-revitalization business plan, Drive@earth is an announcement of the company's renewed focus, and a symbol of its intention to build a new era of sustainable partnership.

 

-Hidenori Uki, Adam Sorkin, logos Mitsubishi-

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19.06.2008 / MaP

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