Driving lubricants innovation: TotalEnergies Lubrifiants launches its new RobotQuartz campaign

Driving lubricants innovation: TotalEnergies Lubrifiants launches its new RobotQuartz campaign

12.01.2023: TotalEnergies Lubrifiants is back with a new campaign featuring RobotQuartz. This advertising character is used to represent the engine and show the effects of the Quartz lubricants on all types of engines. An innovation-driven new concept


TotalEnergies Lubrifiants is back with a new campaign featuring RobotQuartz. This advertising character is used to represent the engine and show the effects of the Quartz lubricants on all types of engines.  



 
An innovation-driven new concept



Known in more than 80 countries, the RobotQuartz gets a complete makeover in line with the most advanced vehicle technologies, especially electric. With this campaign, TotalEnergies Lubrifiants is differentiating itself in the lubricants market by placing innovation at the heart of its strategy.
 




Quartz EV Fluid by TotalEnergies



For 70 years, TotalEnergies Lubrifiants has been innovating to offer Quartz lubricants adapted to all types of engines:  Quartz 9000 for thermal engines, Quartz Ineo Xtra for hybrid engines and eventually Quartz EV Fluid for electric engines.




TotalEnergies Lubrifiants was thus a pioneer in 2019 by developing the first entire EV fluid range to meet the specific needs of electric vehicles: increase power, improve safety and extend the life of motors and batteries. The Quartz EV Fluid range features a state-of-the-art technology called ‘Thermo.Control Augmented’ that provides a high level of resistance to prevent oxidation, protects against short circuits, and keeps the battery at an optimal temperature range.


Jean Parizot, Inland General Manager at TotalEnergies Lubrifiants, said:“This fifth generation RobotQuartz illustrates TotalEnergies Lubrifiants innovation ability to meet the needs of all types of vehicles, even the most demanding. With the evolution of the robot, the film tells the story of innovation behind Quartz lubricants, through the lens of the automobile: from thermal to electric.”
 



Link : Film45’

 



 
Cautionary Note



The terms “TotalEnergies”, “TotalEnergies company” or “Company” in this document are used to designate TotalEnergies SE and the consolidated entities that are directly or indirectly controlled by TotalEnergies SE. Likewise, the words “we”, “us” and “our” may also be used to refer to these entities or to their employees. The entities in which TotalEnergies SE directly or indirectly owns a shareholding are separate legal entities. TotalEnergies SE has no liability for the acts or omissions of these entities. This document may contain forward-looking information and statements that are based on a number of economic data and assumptions made in a given economic, competitive and regulatory environment. They may prove to be inaccurate in the future and are subject to a number of risk factors. Neither TotalEnergies SE nor any of its subsidiaries assumes any obligation to update publicly any forward-looking information or statement, objectives or trends contained in this document whether as a result of new information, future events or otherwise. Information concerning risk factors, that may affect TotalEnergies’ financial results or activities is provided in the most recent Registration Document, the French-language version of which is filed by TotalEnergies SE with the French securities regulator Autorité des Marchés Financiers (AMF), and in the Form 20-F filed with the United States Securities and Exchange Commission (SEC).

 


Thomas Biasio -  photo TotalEnergies

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12.01.2023 / MaP

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