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61 days to the start of CIBJO Congress 2015 in Brazil
04.03.2015: CIBJO releases Marketing & Education Special Report, says jewellery industry
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CIBJO releases Marketing & Education Special Report, says jewellery industry must stay ahead of environmental curve
With two months to go to the opening of the 2015 CIBJO Congress in Salvador, Brazil, on May 4, 2015, the first of the CIBJO commissions' Special Reports has been released. Prepared by the CIBJO Marketing & Education Commission, headed by Jonathan Kendall, the report urges the jewellery and gemstone industries not to fall behind other business sectors in adopting positive environmental policies.
The upcoming CIBJO Congress in Brazil will be carbon neutral, Mr Kendall noted, likely making it the first ever major jewellery industry conference or trade show to achieve this status. He also announced the launch in Brazil of the "CIBJO Climate Leadership Awards," which will focus on recognising those jewellery and gemstone trade organisations, companies or individuals that show real leadership in response to climate change.
"Research has shown that consumers make choices between product categories, and today the jewellery industry's competition comes from products such as smart phones, computers, and holidays. All these industries have made significant progress with regards to the environment. We do not wish to see our industry left behind, and on the wrong side of history," Mr Kendall writes.
The 2015 CIBJO Congress will take place in Salvador, Brazil, May 4-6, 2015, with pre-congress meetings on May 2 and May 3 The congress will be hosted by IntInstituto Brasileiro de Gemas e Metais Preciosos (IBGM), the Brazilian Gems & Jewellery Trade Association.
The official venue and hotel for the CIBJO Congress 2015 is the Sheraton da Bahia, a member of the Starwoods Group, which is located in downtown Salvador.
More information is available on the dedicated CIBJO Congress website at: http://congress2015.cibjo.org/
CIBJO is the international jewellery confederation of national trade organisations. CIBJO's purpose is to encourage harmonisation, promote international cooperation in the jewellery industry and to consider issues which concern the trade worldwide. CIBJO's chief mission is to protect consumer confidence in the industry. Click here to go to the CIBJO website for more information.
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