 |
CUPRA Born launch marks the start of a new era for the brand - livestream
21.05.2021: CUPRA Born is the perfect match between electrification and performance
The World Premiere will be broadcast on YouTube Live at 11:00 BST 25 May 2021
All-electric Born launched alongside Primavera
|
CUPRA Born is the perfect match between electrification and performance
The World Premiere will be broadcast on YouTube Live at 11:00 BST 25 May 2021
All-electric Born launched alongside Primavera Sound Barcelona 2022 line-up
CUPRA is taking its journey into a new era with the launch of the CUPRA Born.
The first all-electric vehicle from the brand delivers stimulating design and electrifying performance, leading CUPRA’s expansion into new markets and kicking off a new business model.
The digital world premiere will be broadcast on YouTube Live on Tuesday 25 May at 11:00 BST (https://youtu.be/xt4EeqKYgrQ) as well as on the brand’s social media channels: Twitter (@CUPRA) and LinkedIn (CUPRA).
The CUPRA Born will be launched alongside the unveiling of the Primavera Sound Barcelona 2022 line-up, a joint collaboration to inspire the world from Barcelona.
CUPRA is an unconventional challenger brand based on stimulating style and contemporary performance that inspires the world from Barcelona with progressive cars and experiences. Launched in 2018 as a stand-alone brand, CUPRA has its own corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a network of specialized points of sale around the world.
In 2020, the brand maintained its upward trend with an 11% growth and 27,400 vehicles sold, thanks to the strong performance of the CUPRA Ateca and the CUPRA Leon as well as the market entry of the CUPRA Formentor, the first model uniquely designed and developed for the brand. In 2021, CUPRA aims to prove that electrification and sportiness are a perfect match with the launch of the plug-in hybrid versions of the CUPRA Formentor and its first 100% electric model, the CUPRA el-Born.
CUPRA will participate this year in the off-road electric SUV's competition Extreme E. Additionally, it is also FC Barcelona’s official automotive and mobility partner and World Padel Tour’s premium sponsor. The CUPRA Tribe is made up of a team of ambassadors who share the brand values, such as the German goalkeeper Marc ter Stegen, the Swedish driver Mattias Ekström and five of the best padel players in the world, among others.
Juliet Carrington- photo Cupra
Permanent-URL:
|
Renault Captur range enhanced with new R.S. Line and SE Limited specifications
20.05.2021
|
| New R.S. Line and SE Limited versions join existing Play, Iconic and S Edition Captur models The Captur range gets a sporting edge with the addition of dynamic new R.S. Line version Inspired by motorsport, the new R.S. Line trim level boasts a range of sporty exterior and interior enhancements&nbs more >> |
Daimler Trucks begins rigorous testing of its fuel−cell truck
20.05.2021
|
| First enhanced prototype of the Mercedes-Benz GenH2 Truck on the test track since late April
Wide range of tests are a further milestone on the path to series production & more >> |
JAC Motors’ global JAC DAY celebrates a brighter future
20.05.2021
|
| JAC Motors has introduced a new global brand initiative called JAC DAY. This event aims to mobilise the JAC family worldwide for specific causes and will happen on 20 May every year, supporting a particular theme.More than 120 countries where the JAC Moto more >> |
Kia America Debuts in US. New Name replaces Kia Motors America
19.05.2021
|
| ...as part of Kia Corporation Global Brand Strategy
Move based on Kia Corporation global brand strategy ushers new era for Kia in America; signifies evolving brand and EV strategy for fast-growing automaker K more >> |
New Goodyear Assurance ComfortDrive tires provide smooth ride for summer travelers
19.05.2021
|
| It’s the return of the great American road trip for many people, with 73 percent of drivers indicating that they plan to take a road trip this summer.* To give drivers a comfortable ride as they embark on their adventures, The Goodyear Tire & Rubber Company is introducing the new Goodyear Assurance ComfortDrive. more >> |
A day with Marc ter Stegen and his Cupra Formentor e-hybrid
19.05.2021
|
| The FC Barcelona player drives his new plug-in hybrid car for the first time and talks about his impressions at the wheel He uses his driving time on his way to a match to concentrate and to talk with his family on the way home Driving emission-free is in addition to other sustainable action more >> |
Lamborghini announces its roadmap for electrification: “Direzione Cor Tauri”
19.05.2021
|
| A landmark transformation plan for Lamborghini’s sustainability path: from product electrification to the Sant’Agata Bolognese site Top product performance: the absolu more >> |
Two of the UK’s leading mobility companies agree partnership to transform the sharing economy
19.05.2021
|
| YourParkingSpace.co.uk and hiyacar announce ground-breaking partnership New agreement highlights the money-making opportunity available to savvy driveway owners and vehicle owners Both companies are at the forefront of the sharing economy, specifically the exchange of services and goods betw more >> |
The steering philosophy at Audi - Effortless, precise, controlled
18.05.2021
|
| New generation of steering wheels with touch screens and capacitive grip recognition Steering assistance functions for added safety and increased comfort Focus on sportiness and manageability – in the technology as well as the design more >> |
McLaren Special Operations recreates legendary Gulf livery for 720S
18.05.2021
|
| ...to celebrate two iconic brands and personalisation possibilities McLaren Automotive’s in-house personalisation arm, MSO, creates a bespoke 720S in the iconic Gulf Oil International racing colours more >> |
MANSORY refines the Bentley Bentayga into the ultimate luxury SUV
18.05.2021
|
| "MANSORY Bentayga Wide Body MY2021"
• Complete vehicle conversion (wide body)• Full carbon bonnet with additional air outlets• All ca more >> |
Glickenhaus and Forzo Team Up!
17.05.2021
|
| In endurance racing, every second counts, and so does keeping an eye on the full day – and night. Glickenhaus loves sharing these adventures and behind-the-scenes details with our fans. This is why FORZO and Glickenhaus have teamed up to create a more >> |
What will the CUPRA Born look like? 5 key features
17.05.2021
|
| CUPRA Design Director Jorge Diez previews the distinctive features of the new CUPRA Born The never-before-seen rear end features a horizontal light signature and diffuser for greater dynamism and efficiency more >> |
SEAT S.A. launches diversity manifesto and affirms belief in strength through difference
14.05.2021
|
| “Diversity Takes Us Further” is a set of principles that writes diversity and inclusion into SEAT S.A’s corporate DNA and shows a step forward in the company’s commitment SEAT S.A. is made up of four generations of employees, with 67 nationalities and 26 languages; 21% are women, and an estimated 7% of more >> |
2021 Acura TLX Type S to Make Public Debut at the Acura Sports Car Challenge IMSA Race at Mid-Ohio
14.05.2021
|
| Highly anticipated TLX Type S to make public debut at the Mid-Ohio Sports Car Course as the official pace car for the Acura Sports Car Challenge Presented by the TLX Type S IMSA Champion, three-time Indianapolis 500 winner Helio Castroneves to serve as Grand Marshall for Sunday’s endurance racing contest more >> |
The mayors of Barcelona and Milan strengthen ties at CASA SEAT
13.05.2021
|
| From 17 May to 12 June, Milan will be in the spotlight at Guest Cities, a conference in collaboration with the Italian General Consulate in Barcelona and its "Futura" project
Participants will in more >> |
Sauber Engineering brings the racing spirit to the road with Alfa Romeo Giulia GTA
13.05.2021
|
| Sauber Engineering is bringing the know-how and experience of five decades of motorsport to the road with the new Alfa Romeo Giulia GTA and its extreme version, the GTAm, which have been unveiled to the international press during a special media event at the Balocco Proving Ground (VC), Italy, yesterday. more >> |
Legendary road-race car lives again
13.05.2021
|
| Leading engineering company, RML Group, reveals modern interpretation of all-time great Iconic model is reborn for modern-day enthusiasts; Front-mounted Ferrari V12 and open-gate gearchange embody driving purity; more >> |
Silverstone appoints Head of Business Sustainability
12.05.2021
|
| Silverstone’s commitment to sustainability is underlined by today’s announcement that Stephane Bazire has joined in the role of Head of Business Sustainability. Stephane is a pioneer of sustainable transfo more >> |
Porsche Exclusive Manufaktur - Specialists in meeting individual customer wishes
12.05.2021
|
| Extended range of products and services from Porsche Exclusive Manufaktur, Porsche Tequipment and Porsche ClassicMeeting personal customer wishes is an important part of the global offering from Porsche. The sports car manufacturer pursues this goal with its business divisions more >> |
Appointments in the Alpine Management Committee
12.05.2021
|
| As of April 1st, 2021, Cédric JOURNEL joins the Alpine Business Unit as Sales & Marketing Vice President of the brand. He reports to Laurent ROSSI, Chief Executive Officer of Alpine. Cédric JOURNEL is a member of the brand's Management Committee. As of May 1st, François PIERRARD is appointed Director more >> |
Zenvo Automotive’s TSR-S arrives in the UK ahead of summer events programme
12.05.2021
|
| Zenvo Automotive’s flagship, track-focused TSR-S limited edition hypercar arrives in the UK
Programme of events planned for customers and brand followers throughout the summer more >> |
The first episode of Scrambler Ducati Live is online
11.05.2021
|
| • Emerging artists of the Italian music scene talk about themselves at Scrambler Ducati Live, a 6-episode web series about life stories with live music• The live sessions are held together with Fonoprint, a historic recording studio in Bologna of which Lucio Dalla was a partner, and which produced artists of the calib more >> |
Porsche uses both virtual development and physical endurance tests
11.05.2021
|
| Prototypes of the all-electric Macan: both digital and realThe all-electric Porsche Macan is ready to be tested on the road: after initial testing on the proving grounds of the Porsche Development Centre in Weissach, the we more >> |
The new Polo GTI in the starting blocks
11.05.2021
|
| Sharper, dynamic, power-packed: First flash of the new Polo GTI. Polo GTI: The vehicle is not yet available for sale. Design sketch reveals first impression of the new Polo GTI1 Successful compact sports car is sharper, full more >> |
Renault Sport Cars becomes Alpine Cars
10.05.2021
|
| As of May 1st, 2021, Renault Sport Cars becomes Alpine Cars The know-how and passion of Les Ulis-based teams remain at the heart of Alpine’s strategy As of May more >> |
Premiere of the Mercedes-Benz Concept EQT,forerunner of a new premium quality in the small van segment
10.05.2021
|
| Mercedes-Benz Vans expands its product portfolio for families and fans of sports and other recreational activities
With the Concept EQT Mercedes-Benz Vans is giving a tangible impression of the first premium vehicle in the small van segment fo more >> |
American Honda Foundation Collaborative is Boosting STEAM Interest and Learning Among Young Black and Latino Men
10.05.2021
|
| American Honda Foundation committed $2.5 million over five-year period to eight Southern California organizations Initiative is providing tools, technologies and support to young men of color in the Greater Los Angeles area Program is yielding improved school attendance, grades and interest in STE more >> |
Subscription model to make electric vehicles more accessible in Australia, says GlobalData
10.05.2021
|
| Following the news that global battery giant Sonnen GmbH has launched electric vehicle subscription service SonnenDrive in partnership with shared mobility brand Carbar in Australia;
Bakar Sadik Agwan, Senior Automotive Consulting Analyst at Glo more >> |
Sauber Engineering joins HP Composites in high-end technology consortium
07.05.2021
|
| Sauber Engineering is bringing a new impetus in the world of high-end carbon products thanks to a new partnership, designed to complement its technical and industrial capabilities, with Italy-based HP Composites. The establishment of this consorti more >> |
The new VW Tiguan Allspace is gearing up for its world premiere
06.05.2021
|
| Volkswagen will introduce the new Tiguan Allspace on May 12. World premiere: Volkswagen will introduce the new Tiguan Allspace on May 12 Most successful Volkswagen SUV launches with sharper design and technical highlights more >> |
Brembo "New G Sessanta" - The new brake caliper concept set to shape the future of mobility
06.05.2021
|
| To celebrate its 60th anniversary, the company has pioneered a solution for new generations, which uses light to take color up to a whole new level For its 60th anniversary, Brembo is presenting the ‘New G Sessanta’, a new concept inspired more >> |
Porsche Tequipment launches Performance roof box
06.05.2021
|
| With a capacity of 480 litres and tested for speeds up to 200 km/hEveryday usability and performance: seemingly contradictory characteristics that Porsche has always combined successfully in its products. This also applies to the newly developed Performance roof box from more >> |
TORSUS PRAETORIAN, the world’s most rugged heavy-duty off-road 4x4 bus
05.05.2021
|
| .... ready to travel even tougher across the planet’s most inhospitable terrain thanks to a raft of all-new 2021 technical updates TORSUS PRAETORIAN benefits from all-new technical updates for 2021 Updates more >> |
SEAT S.A. launches two collaborative podcast series with a premiere on the pandemic
04.05.2021
|
| The aim is to connect SEAT S.A. professionals with experts from different areas to share knowledge and create a space for debate Health challenges in times of pandemic, with dr. Patricia Such and dr. Bonaventura Clotet, is the first episode of SEAT S.A. podcast, Moving Forward, now available on Spotify and other audio platform more >> |
2.0 TSI 190PS DSG now available for the SEAT Leon - a new engine for a new generation
03.05.2021
|
| SEAT continues to expand its Leon line-up with a new 2.0 TSI petrol engine, producing 190PS (140kW), linked to a 7-speed DSG transmission This new petrol engine introduces new injectors as well as a new turbo more >> |
The Audi e-tron GT - a Gran Turismo unlike any other, now available in numerous markets
03.05.2021
|
| In Germany, the e-tron GT1 starts at €99,800, the RS e-tron GT2 at €138,200 A new era of Gran Turismo: sporty, comfortable, and sustainable Audi received numerous preorders for both of these impressive electric models more >> |
Amazon Alexa in Uconnect Services for the New Jeep® Compass thanks to Ubigi's cellular connectivity solution
03.05.2021
|
| New Jeep® Compass now also offers Amazon's Alexa Voice Service on-board. An innovative feature added to Uconnect Services suite of connected services enabled by Ubigi, Transatel's cellular connectivity solution for connected cars.
The launch on the new Je more >> |
Skoda Fabia design over time
03.05.2021
|
| - ŠKODA AUTO designers contribute their recollections of their work on the three generations of this successful family vehicle- The official launch of the fourth generation of the ŠKODA FABIA is scheduled for tomorrow, 4 May more >> |
