Dubai Fitness Fest is back at SkyDive Dubai in November 2016 22.03.2016: Sun and Sand Sports Headlines Fitness Fest to bring a weekend full of sporty

Sun and Sand Sports Headlines Fitness Fest to bring a weekend full of sporty competitions, healthy fun and activities



Captions:     The Dubai Fitness Fest returns with fresh support from Sun and Sand Sports and a new venue – SkyDive Dubai on 4-5 November 2016.


After the success of last year, Dubai’s most popular Fitness Fest has announced its new venue and dates for 2016 as the second edition moves to SkyDive Dubai in Dubai Marina.


With fresh headline support from Sun and Sand Sports, the Middle East’s leading sports retailer and the biggest wholesaler, the second edition of Dubai’s fittest event will provide a guaranteed fun-filled weekend promoting an active lifestyle in the Emirates.


Taking place from 4-5 November 2016, the Sun and Sand Sport Fitness Fest (SSS Fitness Fest) welcomes people of all ages and abilities offering a variety of fun challenges, exciting competitions and demanding tasks.


This year’s event will see a new backdrop at SkyDive Dubai, the UAE’s premier skydiving location. Close to The Palm Jumeirah and Dubai Marina, the new venue is an ideal setting to welcome families and sporting enthusiasts to take part in the full range of healthy fun.


Chris Fountain, Managing Director of Turret Media, the event organisers said: “Building on last year’s success, which saw thousands visitors take part in more than 200 activities, our aim is to continue to encourage a healthy attitude for the residents in the UAE.


“A key new feature, the Healthy Living Show will house our Healthy Cooking School, where the experts will show you how to prepare quick and easy, healthy dishes. The Healthy Living Show is our one-stop-shop for everything you need to create and maintain a healthier lifestyle alongside increasing your physical activity.


“We are excited to bring Sun and Sand Sports on as our Headline Sponsor. As a brand synonymous with sports and sporting culture, their attitude towards positive lifestyle changes and keeping fit are aligned with ours. Together, with the new venue of SkyDive Dubai, our exciting growth will showcase even more routes to a healthier lifestyle all in one exciting location.”


After the inaugural edition in 2015, HE Saeed Hareb, General Secretary of Dubai Sports Council hailed the festival as, “The most important event concerned with health and fitness in Dubai,” aligned with Sheikh Mohammed’s UAE Vision 2021 and the national agenda.


The SSS Fitness Fest will be open to everyone, no matter their age or ability. “Our priority is to ensure there really will be something on offer for everyone,” added Fountain.


“Whether you are looking to compete in running, strength and endurance challenges, or if you are aiming to get on track creating positive lifestyle habits and learn about healthy eating, our various activities and stands will deliver a weekend packed with fun.”


Sun and Sand Sports has a long history in providing sporting products throughout the GCC region, and distributes some of the world’s leading brands including Nike, Kettler, Nordictrack, Ziva, The North Face, Columbia and Vans.


From opening its first store in Al Ghurair in 1979 to launching its new website and improved online store in 2016, Sun and Sand Sports has always strived to provide the very best products to sporting enthusiasts. Its past and most recent developments have helped solidify its position as the leading sports retailer in the Middle East.


Miquel Pancorbo, President of Sports Division, GMG, the holding company of Sun and Sand Sports, said: “Creating a culture of sports and promoting healthier lifestyles among people in the UAE are the core values that drive our sports business, and in line with these objectives, we are proud to sponsor the second annual Dubai Fitness Fest.


“The phenomenal reception the event received last year highlights the growing focus on fitness and wellbeing across the country, which is being driven by the government’s inspirational vision in this area.


“As the biggest sports retailer in the country, we want to contribute to the ongoing development of this health-conscious culture and strongly believe that events like the Sun & Sand Sports Fitness Fest are the best ways to engage the public and encourage them to make a positive change in their lives.” 


Other sports partners for the event include: Good Health Nutrition, Lee Hurfords Boxing Academy, KCAL and the Middle East Natural Bodybuilding Championships.


- Lindsay Johnston, Total Communications Dubai   also photo