BMW Sauber F1 Team - Pit Lane Park in Formula1

04.04.2007: BMW Sauber F1 Team - Pit Lane Park in Formula1

Closer to the action & even more attractions.

The BMW Sauber F1 Team Pit Lane Park starts its second season.

Munich/Hinwil. The BMW Sauber F1 Team enters its second season on 18th March in Melbourne. From the Malaysian Grand Prix onwards, the team will once again have its spectacular Pit Lane Park in tow. After the phenomenal success that this high-tech event park enjoyed last year, Formula One fans from around the world are also invited in 2007 to step into the fascinating world of the pinnacle of motorsport.

"Formula One at your fingertips" remains the motto, and actions speak louder than words inside the Pit Lane Park. Nowhere else can visitors get so close to the drivers, cars and technical components of the cars as in the approx. 120 x 45 metre show area of the Pit Lane Park.

"The Pit Lane Park was staged five times during 2006," says Torsten Müller-Ötvös, responsible for international BMW Brand Management. "And the feedback from the visitors was simply overwhelming - many more fans came to the Pit Lane Park than we had expected in its debut year.

That's why it was a logical step for us to take the Pit Lane Park around the world with us again in 2007. It will again offer a unique opportunity for visitors to feel Formula One literally at their fingertips and experience the sport up close and personal. The fans gave the BMW Sauber F1 Team a huge amount of support in our first year - and with the Pit Lane Park, we are giving something back."

The BMW Sauber F1 Team's innovative idea was a huge success among Formula One fans last year. More than 135,000 visitors took the opportunity to breathe in the Formula One air right up close at the Nürburgring, Barcelona, Silverstone, Montreal and Milan.

BMW Motorsport Director Mario Theissen says: "We are delighted that in our young BMW Sauber F1 Team's second season, we will once again be travelling with the Pit Lane Park. The Park taps into the emotions and has a real entertainment value for the visitors. Nowhere else can the fans get such direct access behind the scenes, touch Formula One exhibits for the first time, or enjoy spectacular rides in Formula One cars up close and personal.

The Pit Lane Park was a great success in 2006 and I'm convinced that it will also create a lasting memory in the minds of all our visitors this year." 

New host cities - with Formula One right in the centre.

Last year, the visitors to the European, Spanish, British, Canadian and Italian Grands Prix not only got to enjoy following the BMW Sauber F1 Team from the grandstands, they also had a chance to get to know the Munich and Hinwil-based team a little better in the Pit Lane Park. Formula One fans will again have the chance to experience the Park on five occasions in 2007.

From 5-8 April, the Pit Lane Park will make its debut in Kuala Lumpur, the home city of PETRONAS, the Premium Partner of the BMW Sauber F1 Team.

For the start of the Formula One season in Europe, the Park will once again enjoy a prime location at a 5,400 square metre area on Barcelona's harbour, near to the world famous shopping boulevard, "Las Ramblas". It will also be back in action at the British, German and Chinese Grands Prix.

Welcome to the world of Formula One.

There will be even more to see at the Pit Lane Park in 2007 than in the BMW Sauber F1 Team's debut season. No fewer than 14 fascinating garages await the visitors in the lifelike pit lane reconstruction. The centrepiece of the park is the 90-metre race track, which culminates in two turning circles.

This is where a BMW Sauber F1 Team car and a Formula BMW FB02, among other star performers, will complete breathtaking manoeuvres, creating an electric atmosphere for the fans watching just a few metres from the track. It's an even more personal experience than the streets of Monaco.

To reflect the BMW Sauber F1 Team's winter preparations for the new season, the individual pits have also been revised and improved. The fans will notice there is much more space than in 2006 - which has made it possible to add even more interactive elements, explanations and hands-on experiences with Formula One.

- Joerg Kottmeier -


04.04.2007 / MaP

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