Genesis announces new "Sound of Serenity" experience at Battersea power station 22.11.2022: Pop-up installation will showcase Genesis’ innovation and pay homage to the history of Battersea Power Station Pop-up experience features an interactive GV60 “Sound Sculpture” The new Genesis pop-up store will open to the public on Sat

    Pop-up installation will showcase Genesis’ innovation and pay homage to the history of Battersea Power Station



    Pop-up experience features an interactive GV60 “Sound Sculpture”


    The new Genesis pop-up store will open to the public on Saturday 26th November  





Genesis Motor UK has announced a new pop-up experience in the recently opened Battersea Power Station, which will honour both the legacy of Battersea itself as well as showcasing Genesis innovation. The pop-up titled “Sound of Serenity” will be open to the public from Saturday 26th November until January 14th and will feature interactive touchpoints for customers centered around Genesis EV vehicles proposition.



Visitors to the pop-up will immerse themselves both physically and digitally in the brand’s elements, with audacious design features and distinctly Korean details, all showcased by an installation that highlights the power of the Genesis Vehicle-to-Load (V2L), a function that uses the vehicle as a mobile power source to charge other electronic devices, regardless of location.




Guests visiting the pop-up will also have the chance to interact with touchpoints, including the ”Sound of Serenity” mood wheel, which features different white noises and the Genesis Sounds of Nature, available in each Genesis vehicle.





Sound of Serenity



Located in the middle of the Genesis pop-up will be an all-electric Electrified GV70 suspended from the ceiling in a translucent LED glass cube. The installation is dubbed the “Sound Sculpture”, a stunning visual display which draws inspiration from the low “hum” noise the Battersea Power Station’s working turbines once produced.



Combining different sounds, visitors are encouraged to interact with the white noise by rotating a touchscreen dial which changes the colour displayed in the box, as well as experiencing how white noise can counteract high pitch frequencies that make a busy environment feel serene.



The pop-up represents GV60’s noise vehicle harshness (NVH) technology which has been used to make the cabin as serene and calming as possible for both the driver and passenger.


Visitors interacting with the “Sound of Serenity” mood wheel located in the pop-up will be able to experience different frequencies that match to different relaxing sounds available within all Genesis, including ‘Calm sea waves’, Rainy day and ‘Lively forest’, with every colour representing a specific sound and mood. Furthermore, guests visiting this touchpoint are able to scan a QR code that leads them to a ‘Sound of Serenity’ playlist, which includes the same sounds that can be played in the pop-up space.





Evolving Power Technologies



The Vehicle-to-Load (V2L) system is one of the many impressive features included in the Genesis electric line-up and is at the heart of the pop-up installation: honouring the legacy of Battersea Power Station, the sound installation is powered by the GV60’s battery, showcasing the technology. Leading the way towards the future of electrification, the V2L system uses energy stored in the battery to power external devices, for users to be self-sufficient and be less reliant on the national electricity grid.




Managing Director of Genesis Motor UK, Andrew Pilkington, said “Many years ago Battersea Power Station was the primary source of electricity for London and the surrounding areas and has since become an icon of innovation and power technology. With the Sound of Serenity installation Genesis has both paid homage to the history of Battersea but also looked towards the future of electrification and we look forward to welcoming customers to experience it for themselves”.



The Genesis pop-up is located just a few steps away from the newly opened Genesis Studio, an automotive retail space that aims to provide a refreshingly different yet still luxury experience when it comes to buying a car. The space showcases four Genesis models available in the UK with a dedicated interactive area for vehicle configuration where visitors will be able to discover Genesis colour, interior and garnish configurations and the story inspiring each of them.

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