BMW Masters: Showdown of the stars in Shanghai. 21.08.2013: Preparations for the 2013 BMW Masters enter the finishing straight – BMW steps up its promotion

Preparations for the 2013 BMW Masters enter the finishing straight – BMW steps up its promotion of golf in China.




The countdown to the 2013 BMW Masters is on: a press conference at the BMW Experience Centre in Shanghai (China) heralded the start of the intense phase of preparations ahead of the European Tour event, which boasts a prize purse of seven million US dollars.


From 24th to 27th October, the choice field, which includes world number three Rory McIlroy (Northern Ireland), defending champion Peter Hanson (Sweden), Graeme McDowell (Northern Ireland), Lee Westwood (England), Ian Poulter (England) and local favourite Wu-Ashun (China), will gather at Lake Malaren Golf Club to play for the coveted title.


Ivan Koh, President of BMW China Automotive Co., Ltd., stressed the importance of the BMW Masters. “2012 was an important year for BMW,” he said. “Through our return to the Asian golf scene we not only helped to complete BMW’s presence on the golfing world map, but this high-class tournament also enabled golf fans from China and throughout Asia to experience the joy of golf, which has always been so important to BMW.


This year we are stepping up our commitment to golf, and are looking to present a world-class tournament – both for the fans and the players.”


From a sporting point of view, the 2013 BMW Masters has definitely taken on even greater importance: the tournament opens the European Tour’s “Final Series”, which consists of just four events and concludes with the DP World Tour Championship – the finale of the “Race to Dubai”.


“This development really increases the value of the 2013 BMW Masters,” said Simon Leach, Representative of European Tour. “The tournament is the first event in the Final Series of the Race to Dubai. Only those who have played at least two of the three preceding events can qualify for the DP World Tour Championship in Dubai – and challenge for the Race to Dubai title.”


Two star golfers who will do battle for the prestigious BMW Masters title in October are McIlroy and Westwood. “I am really looking forward to returning to Shanghai,” said McIlroy, who narrowly missed out to winner Peter Hanson at Lake Malaren Golf Course in 2012.


“I always try to do my best at every tournament. However, the fact that the BMW Masters will open the Final Series in the Race to Dubai should give all of us an extra boost of motivation.” Westwood added: “The 2012 BMW Masters was an impressive tournament. The Chinese fans were very enthusiastic. I hope I can present them with a victory on the first stop of the Final Series in the Race to Dubai.”


Just as it did last year, the 2013 BMW Masters will spearhead BMW’s extensive commitment to golf in China. In close cooperation with the China Golf Association, 14 Chinese players will be given a “wild card” into the tournament. Among them will be the winners of the BMW Junior Open and the Chinese BMW Golf Cup International, who will be given the chance to compete against world-class pros at the BMW Masters.


“We greatly value the extent to which BMW is supporting the development of golf in China,” said Wang Liwei, Deputy Director General of Multi-Ball Games Administrative Center of General Administration of Sport of China and Vice President of CGA.


“I am confident that the Chinese players will take full advantage of this amazing opportunity and learn from their opponents at this world-class event. For them, this is an important step in their preparations for the 2016 Olympic Games.”



Nicole Stempinsky, photo BMW