Pacific Coast Motorsports Announces IndyCar Program with Mexican Superstar Mario Dominguez

Pacific Coast Motorsports Announces IndyCar Program with Mexican Superstar Mario Dominguez

23.04.2008: Pacific Coast Motorsports Announces IndyCar Program with Mexican Superstar Mario Dominguez

Pacific Coast Motorsports is pleased to announce their entry into the IndyCar Series, with Mario Dominguez driving the #96 Visit Mexico City/PCM/Dallara. The Mexico City Tourism Board is the primary sponsor of the PCM entry and the program will commence with the 2008 Indy 500.

PCM team owner Tyler Tadevic joined Mario Dominguez and representatives of the Mexico City Tourism Board at a press conference in Mexico City this morning. Mexico City’s Vice Minister of Tourism, Flavio Abed commented on the program, "For the city of Mexico City, this motorsports project represents an extraordinary opportunity to promote another face of our city and to show the world everything this great city has to offer.

Mexico City is one of the more important destinations in Latin America, not only for business, but also for pleasure. Mexico City is rich with history and features beautiful parks, theatres, museums and cultural destinations. Mario is very important to this city and we are excited to promote our city to the IndyCar audience through this program."

Formed in the fall of 2002, PCM joins the IndyCar Series from the Champ Car World Series. Dominguez drove for the Southern California-based team in the Champ Car finale last weekend at the Long Beach Grand Prix and awarded the team with their first Champ Car podium, "We are very excited, and proud to announce our partnership with the Mexico City Tourism Board and Mario Dominguez.

We see this much more as a partnership than typical sponsorship," said Team Owner Tyler Tadevic. He continued, "With our recent success at the Long Beach Grand Prix and with Mario giving me my first podium as a team owner, we couldn’t be more excited, and we can’t wait to get started.

This program is an extension of our belief in the Hispanic market and of our belief the Hispanic fans have for Open-Wheel racing and Mario in-particular. This Hispanic demographic is the fastest growing market in the United States and a very important fan-base for the IndyCar Series."

Mario Dominguez, 32 is a native of Mexico City. He was honored with the title of "Official Driver of Mexico City" last fall by Mayor Marcello Ebrard. Dominguez will make his rookie debut in the IndyCar series at the world’s most famous motorsports event, the Indy 500.

Although he will be classified a rookie, Dominguez is one of the most successful Mexican drivers in Open-Wheel history. He scored two victories, 11 podiums and a pole position in the Champ Car World Series. "I am very excited about this new project.

Racing in the Indy 500 is a childhood dream of mine. I understand I have a big responsibility since I will be driving the Mexico City car. I will be representing the colors of my city and my country in the most important racing series in North America," said Dominguez. "I am very excited to continue my efforts with PCM. We just finished on the podium this weekend and that shows that we are competitive and can be champions together.

Antonio Morron my manager and I have been working on this for a long while and we are very grateful the Mexico City Tourism Board saw the potential in this opportunity to promote Mexico City as the great tourism destination that it is.

I also want to thank Mr. Alejandro Rojos, the Minister of Tourism of Mexico City, and Mr. Flavio Abed for the confidence they have placed in me. I will work as hard as I can on and off the track to give Mexico City the results that it deserves." 

Antonio Marron is the program director for the PCM/Visit Mexico partnership. He commented, "It is fantastic to see this program become a reality. We have been working on it a long time, but we found the right people who believe in the project and here we are.

As a native of Mexico City, I am proud of this ambitious project and I am sure that it will be successful for Mario, for PCM and most importantly, for Mexico City."

Pacific Coast Motorsports has received two Dallara chassis. The team will debut the #96 entry with Dominguez at Rookie orientation at the Indianapolis Motor Speedway, Sunday, May 4, 2008. For more information, please visit  or

About Pacific Coast Motorsports: Formed in 2002 and based in Oxnard, California, Pacific Coast Motorsports are champions on the track and in the marketplace. The 2004 Toyota Atlantic Champions have competed in a diverse array of motorsports challenges, from open wheel to sports car racing and succeeded in every discipline.

 Off the track, PCM has represented some of the countries most recognizable names, from Imperial Capital Bank to Menards, TECATE and Vonage to Uniden establishing successful, high-profile marketing platforms that deliver meaningful exposure and a quantifiable return on investment.

PCM is dedicated to success and committed to go beyond the traditional means to deliver value and exceed the expectations of our partners. Follow our 2008 IndyCar and Atlantic season at  


- Katie Brannan, PCM -  also photo


23.04.2008 / MaP

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