 |
Kia enters Esports Arena as League Of Legends European Championship Sponsor
11.01.2019: • Kia becomes main partner of League of Legends European Championship
• New partnership with the world’s most popular esports game
• Kia to engage with esports fans through digital content featuring prominent League of Legends casters and players
|
• Kia becomes main partner of League of Legends European Championship
• New partnership with the world’s most popular esports game
• Kia to engage with esports fans through digital content featuring prominent League of Legends casters and players
Kia Motors Corporation has today announced its first foray into esports – the arena of competitive video gaming – by becoming the main sponsor of the League of Legends European Championship (LEC).
Kia’s sponsorship of the LEC is the latest marketing campaign from a brand experienced in forging closer connections with younger generations of car buyers. As main sponsor of the championship, Kia has launched a new film called ‘Ready to Play’, created in collaboration with some of the LEC’s most well-known ‘casters’ (online gaming commentators). Kia’s film sees Trevor ‘Quickshot’ Henry gather a team of casters at the wheel of a new Kia Stinger, collecting Romain Bigeard, Indiana ‘Froskurinn’ Black, Daniel ‘Drakos’ Drakos, Aaron ‘Medic’ Chamberlain, and Andrew ‘Vedius’ Day on their way to the LEC.
Kia will create new digital marketing content throughout 2019 to grab fans’ attention, featuring prominent players,casters and Kia vehicles. Kia will also host promotional booths at LEC stadium events, and create original content with esports team ‘Fnatic’, who have won the League of Legends championships seven times, as they drive the latest Kia vehicles.
“Kia is already well-known for its sports sponsorships, and this partnership represents another marketing innovation from the brand. In parallel with our ties to more traditional sports this esports sponsorship will demonstrate how Kia supports the lives and lifestyles of a younger generation of digital natives. Our inaugural film, featuring some of the most well-known League of Legends casters, celebrates the start of a new and exciting era for Kia Motors and esports, and we are excited to become a main partner to the League of Legends European Championship in 2019,”said Yong Won Cho, CMO at Kia Motors.
"We are excited to partner with Kia and join a prestigious list of events and sports brands as we enter a new era for the League of Legends European Championship, which is the leading esport league in Europe. We look forward to working together with Kia to provide an experience that money can't buy for all League of Legends players across Europe,” said Alban Dechelotte, Head of Sponsorships and Business Development at Riot Games EU.
Launched in 2009, League of Legends is an online battle arena game and the world’s most popular esports game. League of Legends players control ‘champions’, and work together in teams as they clash for supremacy over in-game territory. The LEC represents the highest standard of League of Legends play in Europe, with ten teams competing in the top league. Like traditional sports, the LEC is watched by millions of engaged fans, following teams of professional esports players and high-profile casters via digital streaming services.
Kia Motors Corporation- also photo
Permanent-URL:
|
Cooper Tires ist mit Bandenwerbung beim Telekom Cup dabei
11.01.2019
|
| Mit Bandenwerbung für die Pkw-Reifen von Cooper erhöht der Reifenhersteller seinen Bekanntheitsgrad: Beim Telekom Cup am 13. Januar in Düsseldorf wird Cooper Tires bei allen Spielen für ein breites Publikum zu sehen sei more >> |
BMW - Leading the way in digitalisation
10.01.2019
|
| World Economic Forum in Davos names BMW Group Plant Regensburg ‘Lighthouse of the Fourth Industrial Revolution’- Plant Regensburg appointed member of WEF Network of ‘Lighthouses’, representing BMW Group Production System - WEF particularly commends fast, streamlined connection of new digital applications enabl more >> |
SEAT: From a simple stick to automatic shifting
10.01.2019
|
| Gear shifting• Its position and shape have been modified over time to gain in ergonomics• Automatic shifting makes driving more comfortable, and prevents the engine from stalling• Today’s driving assistants can regulate speed without any driver intervention&nb more >> |
McLaren Automotive to open another new chapter in its Longtail Story
09.01.2019
|
| McLaren Longtail lineage extended with fifth model to carry the name Third new model announced under McLaren Automotive Track25 business plan More information revealed at 13:00 GMT on Wednesday January 16, 2019 more >> |
Mopar Joins the eCommerce World
08.01.2019
|
| • The brand dedicated to service, spare parts and customer care for FCA vehicles will be selling its products online on Amazon Marketplace.• Mopar will be the first Automaker in Italy to sell its products through this platform.• It is a new way to respond to the needs of increasingly more >> |
Volkswagen to become a power supplier
08.01.2019
|
| Volkswagen’s new company links energy and mobility Group expands e-mobility offensive with new brand Elli (Electric life) Green power and intelligent charging: company headed by CEO Thorsten Nicklaß links energy, more >> |
New Corporate Sales General Manager appointed for BMW Group UK
08.01.2019
|
| • Rob East responsible for BMW and MINI sales to business and leasing customersRob East has been appointed as the new General Manager, Corporate Sales for BMW Group UK with immediate effect. In his new role, East leads the team responsible for all BMW and MINI sales to b more >> |
AUDI AG: Hildegard Wortmann to take charge of Sales and Marketing
08.01.2019
|
| Audi’s Supervisory Board Chairman and Volkswagen CEO Dr. Herbert Diess: “Wortmann is the ideal executive to shape the Audi brand innovatively” Bram Schot, Chairman of the Board of Management of AUDI AG: “Wortmann more >> |
UX 250h: Powered by a fourth-generation Lexus self-charging hybrid
07.01.2019
|
| Lexus Self-Charging Hybrid intelligently combines petrol and electric power The new UX 250h can be driven in Electric Vehicle mode for up to 50% of the time EURO 6d compliant with lowest CO2 in class, near-zero NOX and particles The UX 250h never needs plugging more >> |
CNG-powered Seat Leon Now Available with a New 1.5 TGI Evo Engine
07.01.2019
|
| ....for Improved Performance and Efficiency LEON TGI EVO • Advanced 1.5 litre Miller-cycle engine to maximise the benefits of CNG• Smart integration of three co more >> |
BMW Group US corporate communications changes
05.01.2019
|
| Nikolai Glies, Vice President, Corporate Communications, BMW Group Americas Region, has announced that Kenn Sparks, Head of U.S. Corporate Communications is retiring today, January 4, 2019, after a nearly 20 year career with the BMW Group. As head of U.S. Corpo more >> |
SEAT -5 tips to prevent the cold from blurring your vision
03.01.2019
|
| To remove the mist from the windows you should point the air vents towards the glass and turn on the air conditioning on high for several moments Setting an evenly distributed more >> |
Fidanza Lightweight Flywheel for Jaguar XJS
03.01.2019
|
| Fidanza, Americaʼs leading performance flywheel specialists, has a direct replacement lightweight aluminium flywheel to improve the performance of Jaguar XJS models from 1976 to 1995. (This flywheel will also fit: 5.3 litre V12 E-Types more >> |
Christophe Weerts quitte BMW Belux
21.12.2018
|
| Le 31 décembre prochain, je tournerai une page de ma vie professionnelle. J’ai en effet émis le souhait de mettre fin à ma carrière de Corporate Communication Manager de BMW Group Belux.Entré en fonction le 2 janvier 1999 au sein de BMW Belgium, cela signifie que mon compteur BMW - MINI - BMW Motorrad s’arr& more >> |
Porsche recalls Panamera models to the workshops
20.12.2018
|
| Re-programming of control unit for the electric power steeringPorsche is requesting that the current generation of Panamera vehicles are brought in to workshops. The control unit on the affected vehicles’ electric power steering more >> |
An amazing year for SEAT
20.12.2018
|
| SEAT will remember 2018 as the year that saw the birth of CUPRA, the launch of the Tarraco and the presentation of record sales and financial results The internationalisation of the brand, which is present in more than 80 countries, is making steady progress with strategic projects in China and Algeria & more >> |
New Golf GTI TCR2 special edition - From the racetrack to the road
20.12.2018
|
| The new top model for the road which will make its debut in 2019 and which will likewise sport the letters ‘TCR’ is a real treat for fans of the Golf GTI and of the touring car series. And this is no surprise: the road version of the s more >> |
Mitsubishi Motors Creates Energy Self-Sufficient Dealership
20.12.2018
|
| – Installs Large Capacity Panels and Battery Storage at Kyushu ShowroomMitsubishi Motors Corporation (MMC) and Kyushu Mitsubishi Motors Sales Co., Ltd. are aiming to more >> |
Design your personalised McLaren 720S Spider
19.12.2018
|
| .... with the McLaren Automotive Digital Configurator Digital configurator showcasing full range of colours and options now available online Buyers can explore millions of unique permutations for n more >> |
ÖAMTC: Diese Neuerungen kommen 2019 auf Autoreisende zu
19.12.2018
|
| Fahrt in Süden erleichtert, neue Umweltzonen und zusätzliche Dieselfahrverbote 2019 hält für Autoreisende einige Änderungen parat. So wird die nächste Fahrt in den Süden wesentlich leichter und kürzer: Seit 2. Dezember 2018 ist das letzte Teilstück der slowenischen Autobahn A4 bis zur kroatischen Grenze more >> |
An inside look at the CUPRA e-Racer
19.12.2018
|
| • The battery, weighing 450 kg, is the part that determines the design and location of the remaining elements• Four engines, located at the rear, succeed in reaching 12,000 rpm and accelerating from 0 to 100 km/h in 3.2 seconds• The car features an energy recovery system to harness p more >> |
Porsche - New building project in Stuttgart
19.12.2018
|
| Porsche Design Tower and new Porsche Centre at the Pragsattel in Stuttgart New building project of Porsche and Porsche Design in Stuttgart: together with its subsidiary, the sports car manufacturer is planning to build a Porsche Design Tower and a n more >> |
Porsche Boxster and Cayman model ranges to be expanded
19.12.2018
|
| The new Porsche 718 T – reduced to maximum driving pleasureWith the 718 T, Porsche has transferred the puristic design of the 1968 911 T to its range of two-seater sports cars. The new model in the Boxster and Cayman ranges combines the more >> |
The Euro Repar Car Service multi-brand maintenance and service network has been launched in 6 new countries in 2018
18.12.2018
|
| 6 new countries: Russia, Bulgaria, Morocco, Greece, Saoudi Arabia, Sweden.• A deployment ensured both by the Group’s subsidiaries and by its importers – 7 of which have already launched the network in their country. more >> |
Bestselling mid-size model in the world: the VW Passat has stood for progress for 45 years
18.12.2018
|
| With more than 29 million1 vehicles produced, the Passat is one of the most important models in the business class Together with the Beetle (21.5 million) and Golf (35 million), the Passat is one of the three most successful Volkswagen models At the end of January 2019, Volkswagen will start the countdown for the next evoluti more >> |
Honda Continues Advancing Toward a Safer Future with 2018-2019 Model Lineup
17.12.2018
|
| NHTSA 5 Star Overall Vehicle Score for every model testedSeven models receive 2018 IIHS TSP or TSP+ 70 percent of Honda vehicles sold now feature Honda Sensing®Honda's model year 2018-2019 car and light-truck line more >> |
Investing in the future: Porsche trains technicians for Aftersales in Puebla
17.12.2018
|
| Further “Training and Recruitment Centre” for the global dealer networkPorsche strengthens service within its global dealer network. After establishing similar centres in Manila and Cape Town, Porsche is now opening more >> |
Porsche inspecting ski bags in the Macan and Cayenne models
14.12.2018
|
| Porsche is recalling the “ski bag” vehicle accessory. The sports car manufacturer is recalling to workshops a total of 1,738 Macan and Cayenne vehicles worldwide which were originally fitted with the accessory, of which 568 units are in Germany. T more >> |
Ford's Driving Skills for Life Trains Motorists Throughout Africa and Middle East in 2018
14.12.2018
|
| New Markets, New Initiatives, and Newly-Licensed Drivers• Driving Skills for Life benefitted more than 1 600 drivers across the Middle East and Africa, making it the most successful year to date for Ford's globally renowned pro more >> |
VW First Interim Report of the Sustainability
13.12.2018
|
| First Interim Report of the Sustainability Advisory Board of the Volkswagen Group The Volkswagen Group’s Sustainability Council has presented its first interim report (from left): Georg Kell, Gesche Joost and Michael Sommer. & more >> |
Groupe Renault Board of Directors communication
13.12.2018
|
| The Board of Directors met in ordinary session under the Chairmanship of Philippe Lagayette, Lead Independent Director to discuss its agenda. As part of the agenda, Claude Baland, Senior Advisor in cha more >> |
Automechanika releases calendar for 2019
13.12.2018
|
| Automechanika’s new annual companion captures the industry’s visions for the future and stages them in the form of spectacular vehicles. The result: complex, futuristic motifs composed solely of car parts from Automechanika exhibitors. This i more >> |
Seven amazing features on the new LEXUS UX
13.12.2018
|
| Featuring bold design, agile performance and breakthrough ideas, the new Lexus UX challenges everything which has gone before it. With the first cars arriving early in 2019, UX drivers will discover a crossover rich in imaginative technology and beautiful craftsmanship. more >> |
Wichtig für sportliche Fahrer: Bußgeldbescheid häufig anfechtbar
13.12.2018
|
| Die deutschen Straßen sind eine Einkommensquelle für den Staat. Mit straffen Bußgeldern sollen Ordnung und Sicherheit gewährleistet werden, allerdings kommt es häufiger zu formellen und inhaltlichen Fehlern, als gedacht. Das ist speziell f&uu more >> |
Opel is on Track 2018 Review
12.12.2018
|
| Successful year: Opel puts PACE! strategic plan into actionPocket-rocket: Sporty Opel Corsa GSi extends model rangeStrong start: New Combo Life and Combo Cargo “Van of the Year 2019”Visionary: From Opel GT to GT more >> |
McLaren and OnePlus redefine speed wth OnePlus 6T McLaren Edition phone
11.12.2018
|
| McLaren and mobile phone company, OnePlus to unveil the new OnePlus 6T McLaren Edition at the companies “Salute to Speed” event at the McLaren Technology CentreThe OnePlus 6T McLaren Edition is a harmonious combination of speed, technol more >> |
Real life safety: the Mercedes-Benz EQC and safety
11.12.2018
|
| Proven to be safe – the new Mercedes-Benz EQC The new Mercedes-Benz EQC (combined power consumption: 22.2 kWh/100 km; combined CO2 emissions: 0 g/km, provisional figures)[1] is also a genuine Mercedes when it comes to passive safety. In addition t more >> |
Lexus pushes the boundaries of ride comfort with world-first suspension innovations in the all new ES
10.12.2018
|
| Lexus applies new technologies and designs to further enhance ride comfort and handling stability in the all-new ES luxury sedanWorld-first Swing Valve Shock Absorber has ultra-low velocity valves for precision damping performance at very low speeds more >> |
The SEAT Tarraco’s new assistant - that looks out for cyclists
10.12.2018
|
| The new SUV features an assistant that detects the presence of cyclists, who are involved in 8% of all road accidents in EuropeThe car alerts the driver with an audible and visual warning signal, or even brakes automatically more >> |
