Bosch latest driver assistance system technology to be next step for fully autonomous driving on Middle East roads 24.02.2013: photo caption: Bosch is laying the final preparations for a global launch of the Traffic Jam Assistant,

photo caption:  Bosch is laying the final preparations for a global launch of the Traffic Jam Assistant, which is set to begin production in 2014.


The stress and frustration associated with being caught in any one of dozens of traffic jams on the UAE’s roads for daily commuters will soon be a fleeting memory, as a new driver assistance system undergoes its final preparations for a global launch.


Bosch, a leading international supplier of automotive technology and services is currently laying the remaining groundwork for its pioneering Traffic Jam Assistant system, a software programme that can guide vehicles through highway traffic jams.


The new system, which is set to begin production in 2014, will brake, accelerate, and steer completely autonomously, at speeds up to 50 kilometres per hour, meaning it will operate in most stop-and-go situations.


Guido Gring, Vice President of Bosch Automotive Aftermarket, Middle East and Africa said that the new Traffic Jam Assistant will be a huge step forward for fully autonomous driving on Middle East roads, whilst also significantly easing stressful and potentially dangerous road rage situations on the UAE’s roads.


“Imagine you are stuck in a traffic jam on Sheikh Zayed Road, or any other tailback in the Middle East, on your daily commute home from work, with at least another hour on the tarmac separating you from the comfort of your couch and family,” said Gring. “You are thinking to yourself: ‘I wish I could just let my car drive me home’. Soon that wish will come true.


“The Traffic Jam Assistant  is not only a smart innovation in the automotive industry, but also a life changing solution for millions of road users across the Middle East who will be able to arrive at their chosen destinations far more relaxed.”


Today, adaptive cruise control (ACC) already tracks the vehicles ahead and adapts the distance and speed of the driver’s own vehicle accordingly. The Traffic Jam Assistant will additionally integrate a lane-detection camera, and electric power steering. The next functional step will include automatic lane changing. This requires two additional features – a rear-mounted radar sensor and a dynamic navigation map.


Following its initial scheduled launch next year, Bosch’s Traffic Jam Assistant will be further enhanced to cover faster speeds and more complex driving situations. Eventually, Bosch claims, it will serve as a highway pilot, making fully autonomous driving on highways in any condition a new reality.


The new system, which will be limited to highways with no oncoming traffic and no pedestrians, will come as good news to those commuters who are either the victims of, or susceptible to, road rage on the UAE’s roads caused by stressful traffic situations.


A study on road rage conducted by the American Psychological Association found that even typically calm, reasonable people can turn into warriors behind the wheel, stating that ‘when provoked, they yell obscenities, wildly gesture, honk and swerve in and out of traffic, and endanger their lives and others.’


The same study suggested that under a road rage state of mind, drivers engage in hostile, aggressive thinking, take more risks on the road, get angry faster, behave more aggressively, have more accidents, and experience more anxiety and impulsiveness.


Gring added: “The Traffic Jam Assistant will reduce the factors provoking road rage, thus, contributing significantly to avoiding road dangers and accidents. By also remaining stress free on Middle East roads, people can go about their daily lives with ease.”





About Bosch

The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide  with a complete range of diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles.


Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufac¬tured in-house. More than 16,000 associates in 140 countries, as well as a global logistics network, ensure that some 450,000 different spare parts reach customers quickly and on time.


In its “Automotive Service Solutions” operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 16,000 franchises.


The Bosch Group is a leading global supplier of technology and services, active in the fields of automotive technology, energy and building technology, industrial technology, and con¬sumer goods. According to preliminary figures, more than 306,000 associates generated sales of 52.3 billion euros in 2012.


The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth.


Bosch spent some 4.5 billion euros for research and development in 2012, and applied for over 4,700 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”



- Lindsay Johnston, Total Communications Dubai - also photos