TI’ME Oak Hotel & Suites maximises room yield with new smart reconfiguration

TI’ME Oak Hotel & Suites maximises room yield with new smart reconfiguration

17.04.2013:

- Corporate demand for one-bed accommodation prompts TI’ME Oak Hotel & Suites to reconfigure existing layout;

- 37% more inventory for corporate season; but can convert back to apartments for high demand leisure market periods; designs to be unveiled at ATM 2013



UAE-headquartered hospitality company, TI’ME Hotels Management is embarking on a ‘redesign’ of its popular TI’ME Oak Hotel & Suites property, located in the Tecom area of Dubai, adding 59 new rooms to its accommodation inventory.


The hotel’s existing inventory of 161 rooms will be increased by just under 37%, offering a revised total of 221 units out of 59 deluxe rooms and 129 one-bedroom suites, during the busy corporate season. However the clever design is flexible enough to convert back into one and two-bedroom hotel apartments, during the holiday periods, allowing the property to offer an adaptable range of accommodation options, whilst maximising its room revenue yield, all year around.


“While demand for our existing two-bedroom suites is extremely high during the summer months and GCC family travel season, we are now witnessing heavy demand for one-bedroom suites and regular deluxe rooms, especially during the corporate season,” explained Mohamed Awadalla, Vice President, TI’ME Hotels Management.


However, the new configurations will still be suitable for GCC families, with the one-bedroom suites designed to connect to a second bedroom, via the central living space.


“We expect to see a return on investment within six months to one year as our new, more flexible room inventory will enable us to maximise room revenue across a 12-month period and even out the supply-demand equation,” added Awadalla.


In addition to its new room product, the hotel’s popular Petals all-day dining venue is undergoing refurbishment with new central buffets, more seating to cope with increased demand.


“With more single business and leisure travellers coming through our doors we needed to look at overall capacity in high traffic areas, like our restaurants, and so this was a great opportunity to maximise on available space as well as give Petals an interior makeover, to keep the outlet fresh and appealing,” said Awadalla.


Landscaping of the exterior terrace is also included in the renovation master plan, with Petals scheduled to re-open at the end of April.
   


About TIME Hotels Management:

TIME Hotels Management is well-capitalised with significant management expertise and has ambitions to evolve into one of the leading hospitality businesses in the UAE.

TIME Hotels Management are owned by the public shareholding company Gulf General Investment Company (GGICO) and Investment Group Private Ltd (IGPL).


TIME currently manage the following properties:


•    TIME Oak Hotel & Suites in Al Barsha, Dubai
•    TIME Grand Plaza Hotel in Al Qusais, Dubai
•    TIME Opal Hotel Apartments, Dubai
•    TIME Crystal Hotel Apartments, Dubai
•    TIME Topaz Hotel Apartments, Dubai
•    TIME Ruby Hotel Apartments, Sharjah


The properties comprise a total of 745 rooms, and employ over 400 staff.


Jack Dulka, Shamal Marketing Communications Dubai - also photo

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17.04.2013 / MaP

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