Henkel spotlights importance of educating youngsters on sustainability at 10th CSR summit

Henkel spotlights importance of educating youngsters on sustainability at 10th CSR summit

22.05.2013: Investing in future customers key as German multinational visits hundreds of schools across GCC

Investing in future customers key as German multinational visits  hundreds of schools across GCC

Caption:    CSR experts from multinational and local organisations throughout the Middle East gathered for the opening day of the 10th CSR Summit in Dubai, currently taking place at The Address Hotel, Dubai Marina.

CSR experts from multinational and local organisations gathered today at the 10th CSR Summit in Dubai, with one of the world’s largest companies using the dedicated forum to share its latest developments in raising sustainability awareness amongst young people across the GCC.

Henkel, the German headquartered company and manufacturer of popular Laundry & Home Care, Beauty Care products and Adhesive Technologies is making great strides in its 2013 CSR campaign to educate more than 1,000 Gulf families about the company’s sustainability targets, and how consumers can play a key role in maintaining a sustainable future for all.

The multinational, which employs 47,000 people globally and markets leading household brands such as Persil, DAC , Schwarzkopf, Syoss and Loctite, is currently educating youngsters at schools and community centres across the region on how to preserve the environment, and what their contributions are to maintain sustainable habits and practices at home.

Ahmed Nasser, General Manager for Laundry & Home Care for Henkel in the GCC, who was speaking today at the 10th CSR Summit, said that the company has connected with some 500 families so far, teaching children under the motto: ‘Educate for a more sustainable life.’

“Henkel’s sustainability strategy builds on its corporate values which are an integral part of its overall business strategy,” said Nasser. “At the heart of this strategy is the fact that we are not only focusing on using fewer resources, but also on creating more value – achieving more with less. Our end target in 2013 is to raise sustainability awareness across the GCC, educating 1,000 families through children by visiting schools throughout the region.”

Underlining its commitment to a sustainable future, in 2010 Henkel outlined a 20 year plan to become three times more efficient by 2030, tripling the value it creates through its business activities in relation to the ecological footprint made by its products and services.

So far Henkel – the Platinum Sponsor of the 10th CSR Summit – appears to be well on track. Since 2002 across all three of its business sectors, (per metric ton of output) the company has reduced water consumption by 43 per cent, energy consumption by 44 per cent, waste by 53 per cent, and occupational accidents (per million hours worked) by 86 per cent.

Added Nasser: “For us, sustainability and business success are inseparably linked. Our sustainability strategy will contribute to the successful achievement of our strategic priorities, thus generating value for our company, employees, partners and customers.

“The 20 year goal outlined by Henkel provides orientation for making the right decisions, while our concrete short-term targets help us drive our performance with concrete actions. By focusing on pioneering new solutions to sustainability challenges and introducing these solutions successfully into the marketplace, we are strengthening our business performance.”

In 2012, Henkel recorded sales of EUR16.5 billion globally, while in the Middle East and Africa, sales revenue grew by15.3 per cent, reaching EUR1.077 billion. Organic sales growth was 12.6 percent, driven by double-digit growth rates in the UAE, Algeria and Egypt.  The share of sales from the region also increased from six to seven per cent.

Celebrating 10 years of promoting development and innovation of CSR in the Middle East, the 10th CSR Summit is currently taking place until tomorrow (22 May) at The Address Hotel, Dubai Marina, attracting a high profile line-up of more than 30 international and regional CSR experts sharing their latest developments, challenges, and success stories of impactful Corporate Social Responsibility.

Among the many highlights of CSR Summit in its 10th anniversary include the results of a Middle East CSR and Sustainability survey, presented today by consultancy firm Mercer.

Meanwhile ten university students from across the UAE will present the results of five special CSR group projects tomorrow afternoon (Wednesday 22 May) as part of the CSR in Action campaign, an initiative led by 10th CSR Summit and Al Ahli Holdings.

Other organisations with a big involvement in the 10th CSR Summit this year include Strategic Partner, Etisalat and Silver Sponsor, PepsiCo, while guest speakers include Clare Woodcraft, CEO of Emirates Foundation; Dr. Walid A. Fitahi, CEO and Chairman of the International Medical Centre in Saudi Arabia; Ivano Lannelli, CEO of the Dubai Carbon Centre of Excellence; and Asil Attar, CEO of Majid Al Futtaim Fashion.

More information about the Middle East’s foremost CSR event is available at: www.iirme.com/csrsummit. 

- Lindsay Johnston, Total Communications Dubai  also photo

Permanent-URL: http://www.automobilsport.com/henkel-spotlight-educating-youngster-sustainability-10th-csr-summit-dubai-yas-marina---111455.html

22.05.2013 / MaP

More News

Interface brings nature to urban spaces at Index Expo
Latest collection inspired by nature takes spotlight at Dubai design exhibitionphoto caption: Interface will bring the outdoors inside at the Index International Design Exhibit more >>
Porsche Centre Dubai Service Clinic pampers customers as well as cars
Spring seasonal check ensures 365 day driving pleasure for Porsche ownersCaption:     Customers, as well as their cars, received special treatment at the Porsche Service Clinic in Dubai.A fleet of Porsche vehicles more >>
Al Nabooda Automobiles introduces Recommended Retail Prices for Volkswagen in Dubai
...and the Northern Emirates •    Pioneering pricing transparency adds to Service Excellence for Volkswagen customers across regional dealers •    Only genuine parts to guarantee high quality and safety for their vehicles more >>
Director general of Dubai Health Authority opens ICS
International Cardiology Symposium and Diabetes ForumExperts address growing Mid East, global public health issues; healthcare suppliers use exhibition to showcase latest cardiology and diabetes innovationsCaption  &nbs more >>
Asteco to lease new Al Wifaq Tower apartments
Leading UAE property management company Asteco appointed lead agent for new Reem Island residential tower in Abu Dhabi   Occupying a prime position on Shams Abu Dhabi, Reem Islan more >>
His Highness Sheikh Nahayan launches UAE's first book on Sport Management
Influential book by ATCUAE and University of Ulster examines burgeoning growth of sport management in the Middle EastCaption: (Left to Right) Dr. David Hassan, University of Ulster (UK), H.E. Dr. Mohammed Ben Sulayem, His Highness Sheikh Nahayan more >>
Hanco signs trio of regional deals at Arabian Travel Market
Leading Saudi car rental and leasing company gathers momentum with signing of three new strategic alliances as part of ambitious regional expansion Photo Caption: Azfar Shakeel, Head of Planning and Treasury with Mossa more >>
Recruitment and retention under spotlight at Arabian Travel Market
Photo caption: Lynne Bellinger, Managing Director UAE for Purple Cubed.On-the-spot hiring an emerging trend for personal branding usurping traditional resume; seminar s more >>
Hertz caps off memorable week in style, bags second accolade at Mena Travel Awards
Hertz takes home two awards in one week – voted by customers as Best International Car Rental and Best Car Rental Company in the Middle EastPhoto caption: Hertz has capped off a memorable week last night, winning the Best International Car Rental a more >>
CSR Summit in Dubai celebrates 10 years of promoting regional
Partnership key to improving CSR effectiveness among Middle East Organisations, says expert- CSR development and innovation Caption:    The United Nations World Food Programme delivers food globally to where more >>
Middle East regional airlines set to fly high in the next decade
Release of Ernst & Young aviation industry forecast reveals while consolidation is creating a new breed of mega carrier, aggressive sector growth in the Middle East is capturing demand from rising middle class Photo caption: Sunil Malhotra more >>
Millennium & Copthorne hotels launches summer offer starting at US$69
Millennium & Copthorne hotels offer ‘Stamp Your Way...’ corporate summer promotion at ATM - three month promotion aimed at GCC travellers Photo caption: Visitors crowd the Millennium & Copthorne stand at the Arabian more >>
New Google study highlights potential of growing tech-savvy Gulf traveller
More and more KSA and UAE travellers using mobile and video for travel decisions; survey results indicate greater investment in online capabilities needed to develop opportunities and convert to bookingsphoto caption:  Mari more >>
Arabian Travel Market New Frontiers Award: Philippines recognised for efforts after 2012 typhoon
Arabian Travel Market New Frontiers Award honours the tenacious spirit of its people and nationwide commitment to rebuilding the economy in the south of the countryPhoto-caption (L-R): Mr. Benito C. Bengzon, Jr., Assistant Se more >>
Landmark Riyadh signing for Swiss-Belhotel International
Photo caption: From L-R - Eng. Ahmed M. Al-Essa, Asst. Vice President for Licensing, Saudi Commission for Tourism & Antiquities; Ghassan Aridi, CEO, Alpha Tours; Abdallah Ali Al-Jumaiah, President, Al Jumaiah Group and Gavin M. Faull, Chairman and P more >>
Anantara Resort pioneers new residence concept
ARABIAN TRAVEL MARKET 2013 DAY THREE Offering the opportunity to reap rental rewards from luxury resort investment, the new Anantara Residences on the Palm Jumeirah have received a positive re more >>
Arabian Travel Market: Stay-at-Home or fly away with DNATA
ARABIAN TRAVEL MARKET 2013 DAY THREE Dubai’s dnata has released its summer programme to the travel trade at Arabian Travel Market, offering a combination of family deals, regional and in more >>
German MCSA launches E-Travel solutions for the Arab World at ATM
ARABIAN TRAVEL MARKET 2013 DAY THREE The Berlin-based e-travel platform McSa has announced at Arabian Travel Market 2013 plans to boost business links between Europe and the Arabian Gulf and l more >>
Bluebay Group's successful launch in the Middle East and Persion Gulf
ARABIAN TRAVEL MARKET 2013 DAY THREE BlueBay Group, a company constantly innovating and in the process of international expansion, has presented today its new brand Armada BlueBay. more >>
Bin Majid Hotels & Resorts unveils DHS150M expansion plan
New corporate identity and two new properties revealed at Arabian Travel MarketARABIAN TRAVEL MARKET 2013 DAY THREE Bin Majid Hotels & Resorts, a growing chain of hotels more >>
Ascott Bolsters Management Team in the Gulf Region
ARABIAN TRAVEL MARKET 2013 DAY THREE The Ascott Limited (Ascott), the world’s largest international serviced residence owner-operator has appointed Sym K. Lee as Head of the Gulf Coopera more >>
Big Bus Tours reveals new brand logo at Arabian Travel Market 2013
ARABIAN TRAVEL MARKET 2013 DAY THREE Big Bus Tours, the largest operator of open-top sightseeing in the world, reveals its new global brand identity at the Arabian Travel Market 2013 more >>
Saudi Arabia, UAE and Qatar accounted for over 53% of passengers travelling from the Middle East in 2012
--- Amadeus air traffic analysisARABIAN TRAVEL MARKET 2013 DAY THREE Released at a press conference at Arabian Travel Market (ATM 2013) today, Saudi Arabia and the UAE have e more >>
Royal Caribbean Cruises Ltd honours Middle East Travel Trade at Arabian Travel Market
Royal Caribbean completes 20 years in the Middle EastARABIAN TRAVEL MARKET 2013 DAY THREE Royal Caribbean Arabia presented six awards to senior travel industry partners from the Mi more >>
The Ritz Carlton Hotel Company LLC announces new resort in Marrakech, Morocco
ARABIAN TRAVEL MARKET 2013 DAY THREE The Ritz-Carlton Hotel Company, L.L.C., the leader in luxury hospitality, has announced at Arabian Travel Market, the brand’s latest property in it more >>
UNWTO & ATM Ministerial Forum welcomes over 25 ministers
... as second annual meeting emphasises need for aviation and tourism sector synergyARABIAN TRAVEL MARKET 2013 DAY THREE More than 25 ministers took part in the second annual more >>
National Motor Sport Authority drives UAE into pole position for worldwide training
Ability to deliver programmes in multiple languages stands ATCUAE apart from other training providers, says SulayemCaption:     The ATCUAE’s Motorsport Knowledge Institute has just returned from Georgia, where they deliv more >>
Arabian Travel Market - twenty years and counting
Photo caption: HH Sheikh Ahmed bin Saeed Al Maktoum, President, CEO and Chairman, Department of Civil Aviation, The Emirates Group and Dubai World speaking at the seminar sessionTravel an more >>
Global Space & Satellite Forum, Milsatcom Middle East open today in Abu Dhabi
Earth Observation; Intelligence, Surveillance, Reconnaissance (ISR), key growth areas for Mid East space and satellite sector, experts sayThe Global Space & Satellite Forum and Milsatcom Middle East opened in Abu Dhabi today, attracting more than more >>
First DNA clinic on Saadiyat to boost Abu Dhabi health & wellness tourism
First footprint into international markets for US health and wellness specialist; Saadiyat Island selected as prime destination to service growing demand for wellness tourism Photo caption: (L-R) Dr. Ahsan Malik, Managing Director, DNA Heal more >>
Visit7Wonders, Nature on show as new global tourism platform unveiled
Visit7Wonders marketing platform launched at ATM 2013; world’s top natural attractions come together under a single banner to drive tourism revenues and promote sustainable tourism messageA new global more >>
Swiss-Belhotel International signs flagship Bahrain property
 Miami Property Company selects renowned Asia-headquartered hotel operator as management partner in new four-star project; prime CBD location puts brand in the heart of Bahrain’s new commercial hubPhoto caption 1: The official Management A more >>
Arabian Travel Market 2013 Day two news
MIAMI AND THE BEACHES LAND IN DUBAIFirst time exhibitor at Arabian Travel Market, Miami and the Beaches Convention & Visitor Bureau, aims to inform the travel trade of its luxury lifestyle that could be attractive to the regional market.According to Gisela Marti, vice president, marketing & tourism at the Greater Miami Conventio more >>
Hertz introduces Arabic language function across Middle East websites
New language option latest in wave of Hertz investment into growing Mid East car rental marketphoto caption:The Hertz stand at Arabian Travel Market – the company today announced the launch of an Arabic language function across its Middle East websites. more >>
Hanco drives business expansion into UAE
Saudi car rental and leasing company opens first office in UAE in Dubai Marina with 800 vehicles in operation and 100 employees by the end of 2013 Jeddah-based Hanco, one of the Middle East’s l more >>
HRH Sheikh Maktoum bin Mohammed opens Arabian Travel Market
Photo caption: HRH Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai (middle), cuts the ribbon to mark the opening of Arabian Travel Market 2013 in the presence of HH Sheikh Ahmed bin Saeed Al Maktoum, President, CEO and Chairman, Department more >>
Rosewood Corniche hosts FAM trip for GCC travel agents
Luxurious Jeddah hotel provides an opportunity to experience Saudi Arabia’s most popular citiesphoto caption: Rosewood Corniche and Al Faisaliah, a Rosewood hotel in Riyadh hosted a FAM trip to Saudi Arabia for travel agents from Kuwait and Qa more >>
Past, present and future in focus as Arabian Travel Market opens for business
Global professionals join 25 international tourism ministers in Dubai for 20th edition of leading regional event; retrospective to celebrate tourism milestones as technological innovation shapes the next two decades of industry growth Arabian Travel Mar more >>
Arabian Travel Market highlights next decade of opportunity for region
UAE, Oman, Qatar and Saudi Arabia leading the race for tourist revenue growth with positive outlook for industry as governments use tourism as major anchor for economic diversificationPhoto caption:  At the head table today, from l more >>
2001-2023 copyright automobilsport.com