Dubai's Big Pink Ball launches with support from leading local star ambassadors

Dubai's Big Pink Ball launches with support from leading local star ambassadors

18.06.2013: Glamorous new gala event will raise funds for Breast Cancer Arabia photo caption: The Big Pink Ball will mark the end of ĎDubai Goes Pinkí

Glamorous new gala event will raise funds for Breast Cancer Arabia 




photo caption: The Big Pink Ball will mark the end of ‘Dubai Goes Pink’, on 24 October at the Meydan Hotel, to raise funds for Breast Cancer Arabia.



Dubai is set to play host to a beautiful, glamorous and worthwhile gala event which will raise vital funds for local charitable initiative Breast Cancer Arabia, with support from a host of star ambassadors.


The Big Pink Ball was officially launched and announced this week at a VIP event which saw 22 new Ambassadors sign up to support the cause.  They will be led by local hero Patricia Trodd, one of the participants in the first all-female UAE climbing group who reached Everest Base Camp in 2003 to raise money to purchase a breast cancer screening unit for a local UAE hospital.


Taking place on the Terrace of the five-star Meydan Hotel, Dubai’s Big Pink Ball on 24 October 2013 will be a perfectly pink party and the closing finale of ‘Dubai Goes Pink’, the month-long initiative in October which raises awareness and funds to help those dealing with breast cancer. 


With 20 per cent of all ticket sales donated directly to Breast Cancer Arabia, the night offers Dubai’s great and good a chance to relax and have fun while raising money and helping to support women and their families affected by breast cancer.  Cancer is the second cause of female deaths, according to the UAE Ministry of Health, and breast cancer is the most common.


“To our knowledge, Breast Cancer Arabia is the only medically based, ethical organisation driving breast cancer awareness in the UAE so events such as the Big Pink Ball are vital in helping us spread the messages about preventions and treatments,” said Dr Richard Reyes, who founded the initiative with his wife Elizabeth in 2010.


“As the curators of Dubai Goes Pink, an initiative that will run throughout October, it is exciting to know we have such a fabulous event to celebrate a successful month of awareness-raising.  We’re encouraging our local community to put on their best dresses and heels, suits and ties and get ready to seriously party.”


The glittering drinks reception, formal dinner and after party, organised by Turret Media, will also act as the opening event to Ladies’ Day Out, a newly launched three day show, running from 25 to 27 October, offering women of the UAE the best shopping, dining and pampering experiences.


“We are wholeheartedly throwing our support behind the breast cancer cause here in the UAE because there are a staggering number of women fighting this disease every day in Dubai, Abu Dhabi and throughout the Emirates,” said Chris Fountain, Managing Director of Turret Media. 


“We have been overwhelmed by the enthusiasm of our newly formed Ambassador Team and we look forward to working with them to raise awareness and shape an unforgettable gala evening and a fitting end to Dubai Goes Pink.”


Following the official launch of the Ball, the Ambassadors and organisers are now working to drum up support from local businesses and personalities to lend their support. 


Trish Trodd said, “
Now is the time we need help from our community.  We’re encouraging local and international businesses to contact us and find out how they can help. 


“When the organisers asked me to lead our volunteer ambassadors, I jumped at the chance.  I realise the power of our community and look forward to working with the team to spread the messages of the event and the cause.  We all have a specific reason why we want to be involved and I know we’ll work tirelessly to recognise and celebrate the success of breast cancer initiatives in the UAE.”


Tickets to Dubai’s Big Pink Ball go on sale in July and up to date information is available at http://ladiesdayoutdubai.com/dubais-big-pink-ball/.


- Lindsay Johnston, Total Communications Dubai - also photo

Permanent-URL: http://www.automobilsport.com/dubai-big-pink-ball-launch-support-leading-star-ambassadors-breast-cancer-arabia---112480.html

18.06.2013 / MaP

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