Bosch Innovations to make driving safer and more comfortable in the Middle East

Bosch Innovations to make driving safer and more comfortable in the Middle East

19.06.2013: UN specialised agency honours Bosch Automotive for improving road safety

UN specialised agency honours Bosch Automotive for improving road safety




photo capton:Bosch Automotive was awarded the Telecommunications and Information Society award in recognition for its efforts to improve road safety on roads all over the world.


 Bosch Automotive has been honoured for its constant and revolutionary contribution to road safety at an international award ceremony in Geneva.


The world-leader in automotive aftermarket technology, which operates across the Middle East North Africa (MENA) region, was presented the 2013 World Telecommunications and Information Society award by the United Nation’s International Telecommunications Union (ITU), in recognition for Bosch’s efforts to improve road safety.


Making driving safer is a major concern in the MENA region which, according to the Global Road Safety Partnership, ranks first in the world for its road fatality rate, recording a disturbing 32.2 deaths per population of 100,000.


The prestigious ITU award marks the remarkable evolution that Bosch has been maintaining in order to serve road safety, with the German-based organisation employing 5,000 dedicated engineers whose innovations have made driving safer and more comfortable on roads all over the world.


Bosch Automotive is a global pioneer in technology innovation and has been operating in the MENA automotive market for more than a decade, including the whole of the Middle East, Levant, Pakistan and all countries in Africa North of the Equator.


Guido Gring, Vice President of Bosch Automotive Aftermarket, Middle East and Africa said:
"Road safety is a serious matter in the MENA region, and the GCC in particular where, according to the World Health Organisation, residents are seven times more likely to die in a car accident than UK residents.


"This is an alarming figure, but the good news is that case studies in countries that managed to lead successful road safety campaigns demonstrated a strong link between automotive innovation and the reduction of road fatalities.


"Bosch Automotive is permanently advancing research in this area and effectively helping reduce the number of car accidents on Middle East roads and around the world, especially those related to vehicle standards."


Bosch Automotive is currently laying the remaining groundwork for its pioneering Traffic Jam Assistant, a system that can guide vehicles through highway traffic jams that will brake, accelerate, and steer completely autonomously, at speeds up to 50 kilometres per hour.


According to Gring, the Traffic Jam Assistant, which is scheduled to arrive on the market in 2014, will reduce the factors provoking road rage, thus, contributing significantly to avoiding road dangers and accidents. By also remaining stress free on Middle East roads, people can go about their daily lives with ease.


"The Traffic Jam Assistant is going to be a revolutionary success for the road safety cause in the Middle East, as it will reduce road rage that has been linked to many accidents around the Middle East,” he added.



- Gareth Wright, Total Communications Dubai - also photo

Permanent-URL: http://www.automobilsport.com/bosch-innovations-make-driving-safer-comfortable-middle-east---112489.html

19.06.2013 / MaP

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