The countdown begins for the new school term

The countdown begins for the new school term

25.08.2013: As lunchboxes are packed and uniforms are pulled out of the closet, the new Back to School event is set to open its doors in less than two weeks Caption: Head to the new reading section of Back to School

As lunchboxes are packed and uniforms are pulled out of the closet, the new Back to School event is set to open its doors in less than two weeks




Caption:      Head to the new reading section of Back to School to hear all about Charlie and Lola’s life at school, from 4-6 September, Dubai World Trade Centre.
   


As the countdown marches on for busy parents ahead of the new school term, the final touches are being made to this year’s Back to School event, ensuring children will not only be ready but excited to be back in the classroom.


Taking place at its new location in the Sheikh Saeed Halls of Dubai International Exhibition and Convention Centre, Back to School runs from 4-6 September and this year, the exhibition joins the Dubai Calendar roster of events as part of “Summer is Dubai” campaign.


The event will feature a host of child-friendly, exciting UAE companies such as Wadi Adventure, the region’s first man-made whitewater rafting, kayaking and surfing facility, Desert Chill Ice Cream Vans, D2H  and Virgin Megastore Middle East.


Nora Hassan, Sales & Marketing Manager at Wadi Adventure said: “We have some really exciting activities on our stand, including the launch of the new school packages and our after schools programme. 


“We are looking forward to increasing the exposure of our activities to the youth of UAE.  The school market is vital in the growth of such sports worldwide and likewise in our local community here in the UAE.”


Staff from Virgin Megastore will be on hand to help calm children’s anxieties about the new school year.  Sarah Clayton, Senior Books Buyer and children’s book enthusiast will be telling the tale of Charlie and Lola ‘I Am Too Absolutely Small for School’ created by famous author and illustrator Lauren Child in the new reading section of the show.


A huge hit with children three to seven years old, the books are also popular among adults thanks to their humorous storylines.  Head to Sheikh Saeed Hall One at 11.00 am on the opening day to hear all about how Charlie persuades Lola that school really is worthwhile. 


Those in search of something a little more hands on and artistic should head to the Pelikan Middle East stand, where this year the Pelikan global theme for Back to School is “Discover Your Future”. “Our aim with this event will be to interact with kids and parents and try to help kids to discover their future and express their thoughts on paper,” said Mejo Joy, Brand Coordinator, Pelikan Middle East.  Activities on the stand will include colouring in and handwriting competitions as well as a host of fun games.


Other companies offering demonstrations and interactive games include DEWA, Emirates Park Zoo, Tashkeel, Fidelity Fitness Club, Samsung Gulf Electronics, Crocs, Sun and Sand Sports, Crayola, Inno Tab by World Wide Traders, Almarai, Finishing Touch, Symantec, The Brain Workshop, D2H, UCMAS, Nestle Health Science, Rivoli Group, National Bonds, Del Monte and Dettol.


Ticket prices start at AED15 for individual entry, a special family discount is also available for two adults with up to three children for AED50, while groups of ten people will pay AED100.



- Sarah Potter, Total Communications Dubai -  also photo

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25.08.2013 / MaP

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