His Excellency Humaid Mohammed Al Qatami opens three day Back to School Dubai event

His Excellency Humaid Mohammed Al Qatami opens three day Back to School Dubai event

05.09.2013: Crocs and Creative Brands launch new products at exhibition photo caption: His Excellency Humaid Mohammed Al

Crocs and Creative Brands launch new products at exhibition




photo caption:  His Excellency Humaid Mohammed Al Qatami, Minister of Education officially opened Back to School, running until 6 September at Dubai International Exhibition Centre.




His Excellency Humaid Mohammed Al Qatami, Minister of Education in the UAE has officially opened Back to School, a fun-filled, fantastic family event, bringing together a host of experts in education, sports, nutrition and online safety under one roof. 


Taking place at its new location in Sheikh Saeed Hall 1 in the Dubai International Exhibition Centre, Back to School runs until 6 September and this year joins the Dubai Calendar roster of events as part of “Summer is Dubai” campaign.


“The exhibition is a fun, interactive, educating environment for the entire family and a great way for local businesses to meet thousands of children and parents,” said Christine Weaver, Exhibition and Sponsorship Manager, Congress Solutions International the organisers of Back to School.  


Product launches were high on the agenda for the opening day with Crocs and Creative Brands unveiling new products on their stand.


Crocs, one of the world’s most recognisable shoe brands and hugely popular among children, have launched their new school shoes, Boys Uniform Shoes and Girls Uniform Mary Janes which are available in all the Crocs stores across the UAE.


Florent Bailly, Vice President, Crocs Middle East said: “Crocs offers more than only clog shoes, we have a wide variety of footwear products that children can choose. We’ll be showcasing our sneakers, school uniform shoes and we are also giving out free samples of Jibbitz, school file folders and balloons for children at this year’s event.”
 

Creative Brands is providing complimentary nail painting with Snails (safe-nails), a non-toxic, washable nail polish especially designed for children.  The team will be demonstrating their new dermatological skincare range, specifically designed for children aged 6-12 by providing a complimentary mini facial.


Khaled, aged 10, said: “The event is great fun, Flik Flak is my favourite stand so far because I was able to draw and colour in, which I really like doing.”  Mohammed, aged 12, from the School of Modern Skills added: “I love Wadi Adventure so this is definitely my favourite stand, it’s really fun.”


Companies offering demonstrations and interactive games include DEWA, Desert Chill, Emirates Park Zoo, Fidelity Fitness Club, Samsung Gulf Electronics, Sun and Sand Sports, Crayola, Inno Tab by World Wide Traders, Mondelez International – Barni, Almarai, Pelikan Middle East, Creative Brands International, Finishing Touch, Emirates Transport,  Norton by Symantec, D2H, UCMAS, Virgin Megastore, Nestle Health Science, Flik Flak, Wadi Adventure, National Bonds, Dettol, Kids Initiative, Holborn Assets and Del Monte.




Ticket prices start at AED15 for individual entry, a special family discount is also available for two adults with up to three children for AED50, while groups of ten people will pay AED100.


Up to date news on the event can be found at www.facebook.com/BacktoSchoolDubai and www.twitter.com/Back2SchoolUAE.  Interactive games and competitions, as well as information on how to register or take part can be found at www.backtoschool.ae. 



- Sarah Potter, Total Communications Dubai -  also photo

Permanent-URL: http://www.automobilsport.com/dubai-back-to-school-excellency-humaid-mohammed-al-qatami---115184.html

05.09.2013 / MaP

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