Porsche Centre Dubai addresses the importance of road safety among Dubai youngsters 06.10.2013: Porsche Kids Driving School returns to Dubai schools teaching over 3,000 children on road safety

Porsche Kids Driving School returns to Dubai schools teaching over 3,000 children on road safety




photo caption:  The Porsche Kids Driving School is back this year to spread road safety messages among Dubai school children between the ages of 6 and 12.The third edition of Porsche Kids Driving School kicked has kicked off to spread the importance of road safety among Dubai school children between the ages of 6 and 12.


Introduced by Porsche Centre Dubai in 2011, the event is a regular feature of the company’s Corporate Social Responsibility initiatives, aimed at sowing a road safety culture among elementary school children across the emirate.


On its first day, the campaign visited the Star International School and will be followed by Al Ittihad School, Delhi Public School and others. With an aim to reach more than 3,000 children, 18 schools have confirmed participation, including The Oxford School, Dubai Gems School and Dubai National School.


Vijay Rao, General Manager of Porsche Centre Dubai, Al Nabooda Automobiles, the authorised Porsche distributor in Dubai and Northern Emirates, said: “The Porsche Kids Driving School is a combination of theory and practice that children are taught through an educational and interactive approach that allows them to learn road ethics.


“The main objective is to build a strong and long-lasting sense of road safety among our future drivers. The programme has proven its effectiveness during the past two seasons, and it is back now with a larger target and a busier schedule.”


The Porsche Kids Driving School agenda consists of educating children on road safety fundamentals in the classroom, before taking them to a dedicated mini-track where they can practice what they have learned in Porsche 911 Carrera pedal cars.


Having enjoyed their first Porsche driving experience, the children are offered symbolic driving licenses as an appreciation for their commitment to road safety practices. They are tested several weeks after the programme to prove that what they have learnt stays firmly embedded.


Rao added: “The test is crucial not only to assess the campaign’s effectiveness, but also to make sure the children keep thinking about road safety and pass this on to their parents. Last year, 98 per cent of the participants successfully absorbed the campaign’s messages so we are very satisfied with the programme so far.


“We are thrilled to see children taking part in Porsche Kids Driving School and reminding their parents about the dangers of texting while driving for example, or by making them pay more attention at road crossings.”




This year youngsters will also take part in the celebration of the 50th anniversary of the iconic Porsche 911 via a colouring competition. They will be asked to colour the ‘50 Years of 911’ special edition sports car, with a Porsche model car up for grabs for the competition winner.


Porsche Centre Dubai dedicates specially trained instructors who have a wide range of experience in teaching road safety fundamentals to children in practical but enjoyable methods.




- - Lindsay Johnston, Total Communciations Dubai also photos