Majid Bin Mohammed visits Porsche Kids Driving School Dubai

Majid Bin Mohammed visits Porsche Kids Driving School Dubai

05.12.2013: Programme touring Dubai schools educates future drivers photo caption: H.H. Sheikh Majid Bin Mohammad Bin Rashid Al

Programme touring Dubai schools educates future drivers




photo caption:  H.H. Sheikh Majid Bin Mohammad Bin Rashid Al Maktoum, paying a visit to the Porsche Kids Driving School at Al Baraa Kindergarten.


Young pupils learning the importance of road safety through the Porsche Kids Driving School were given extra encouragement by H.H.Sheikh Majid Bin Mohammad Bin Rashid Al Maktoum, Chairman of Dubai Culture and Arts Authority.


Sheikh Majid visited the Al Baraa Kindergarten in Rashidiya to meet staff and watch a class of children between the ages of three and five taking part in the programme, which is designed to spread road safety culture among Dubai’s future drivers.


The Porsche Kids Driving School – an initiative launched in 2011 from Porsche Centre Dubai, Al Nabooda Automobiles – has visited 16 Dubai schools in the last three months, raising children’s awareness of road rules, traffic signs and driver safety.


“Roads can be dangerous places for children because they don‘t have the same ability to judge distance, speed, and noise direction of traffic and vehicles as adults do,” said Ali Al Nabooda, General Manager, Al Nabooda Automobiles who attended the event.


Results of the Porsche Kids Driving School programme last year underlined the ef-fectiveness of spreading road safety culture among Dubai’s future drivers.


In a mandatory post-campaign evaluation, 98 per cent of the youngsters passed the test, while 67 per cent obtained full grades after answering questions on road safety.


“It is always a pleasure to see firsthand the benefits that the campaign delivers to both children and parents,” added  Al Nabooda.


The Porsche Kids Driving School targets primary school pupils to teach road safety culture with theoretical and practical exercises.


Using specially trained instructors, the PKDS programme switches between the classroom and an outdoor mini track where children “drive” Porsche pedal cars and face traffic lights, road signs and zebra crossings.



Gareth Wright , Total Communications, Dubai. also photo

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05.12.2013 / MaP

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