Hertz opens new location at Etihad Travel Mall in Dubai 23.03.2014: World’s largest general use car rental brand opens 20th UAE location, capitalising on booming Etihad passenger numbers

World’s largest general use car rental brand opens 20th UAE location, capitalising on booming Etihad passenger numbers



Caption: Hertz has opened a new car rental branch at The Etihad Travel Mall on Sheikh Zayed Road.


Hertz UAE has announced the opening of a new car rental location at the recently launched Etihad Travel Mall in Dubai.


The new branch becomes the 20th Hertz location in the UAE among a global network of more than 8,800 locations.  It is located in Etihad Airways’ one-stop travel retail and check-in facility on Sheikh Zayed Road, where guests can purchase tickets, drop off baggage and board an Etihad Express luxury coach directly from Dubai to Abu Dhabi International Airport.


President of Hertz International, Michel Taride, said: “This latest location in Dubai is symbolic of the seamless connection between Etihad Airways and Hertz, and is one of the many ways we are continuing to work in close partnership with the fastest growing airline in the history of commercial aviation.


“The new location on Sheikh Zayed Road is within reach for people living and working in many of Dubai’s main commercial and residential towers as well as a number of prime residential areas, and brings Hertz closer to the customer.”


Etihad Travel Mall is a demonstration of Etihad Airways’ commitment to guests within its home market, and the opening of a ground floor Hertz outlet reinforces a long-term partnership between the UAE national airline and the world’s largest general use car rental brand.


For Etihad Airways guests landing in Abu Dhabi and connecting to Dubai, the branch is within easy reach of the Burj Al Arab, the Burj Khalifa and the Dubai Fountain, three of the city’s top visitor attractions.


Peter Baumgartner, Chief Commercial Officer at Etihad Airways, said: “Etihad Travel Mall has received a very positive response from our guests since it opened last April and we are keen to build upon this success going forward.


“The introduction of a Hertz car rental location will provide even more convenient options for guests and complements the existing retail mix at Etihad Travel Mall, which includes outlets for Etihad Airways and our Etihad Holidays, Hala Abu Dhabi and Hala Travel Management subsidiaries.”


Etihad Travel Mall is the first of several planned by Etihad Airways, which carried nearly 12 million passengers last year, a 16% increase on 2012. The new Hertz location will capitalize on a daily volume of 100,000 motorists, while also providing a rental option for Etihad Airways guests arriving at the Travel Mall from Abu Dhabi International Airport.


Nigel Johnson, Managing Director of Hertz UAE, added: “The new location is an important step in the strategic expansion of our network in the UAE, and it reinforces Hertz as the preferred car rental partner of Etihad Airways. This is our first travel mall outlet in the UAE, and establishing an early presence here is crucial as a booming regional aviation and travel sector underpins our expansion strategy.”


To mark the opening of the new location, Hertz is offering a free Hertz Entertainer booklet with every monthly rental. Etihad Guest members will continue to earn 500 Miles on each Hertz rental globally as per the applicable terms and conditions.



- Sarah Brook, Total Communications Dubai - also photo