Porsche Centre Dubai unveils the all-new Cayenne and previews new showroom 01.12.2014: New Cayenne launched with seven derivatives Embodying more power and greater efficiency, Porsche Centre Dubai

New Cayenne launched with seven derivatives




Embodying more power and greater efficiency, Porsche Centre Dubai, Al Nabooda Automobiles officially unveiled the all-new Cayenne in the company’s innovative showroom of the future.


More than 500 guests were in attendance at the state-of-the-art Sheikh Zayed Road facility, which is set to open in the New Year and become one of the largest Porsche showrooms in the world. At the event, four of the newest Cayennes were revealed, along with a display of the entire Porsche model range which included; the 911 50 years edition car, previous generation Cayennes and Al Nabooda Racing’s GT3 car.


Located between intersections two and three on Sheikh Zayed Road, the new Porsche premises will offer space to display up to 50 new vehicles across three floors. The facility includes a service centre complete with 14 work bays, a showroom consisting of a classic car area, Porsche Drivers Selection boutique store and a fitting lounge. 


Mr. K. Rajaram, CEO, Al Nabooda Automobiles LLC said: “As the most popular model of the Porsche range in Dubai, the Cayenne embodies the ultimate Porsche traits; class-leading performance and outstanding driveability. No matter where you are driving, the new Cayenne delivers a unique automotive experience.”


Rajaram added: “It’s only fitting that we compliment the thrilling evolution of the Cayenne with an exclusive preview of our showroom of the future. Soon to be the new home of Porsche in Dubai and in its final stages of completion, this 20,812 m² showroom highlights our commitment to our customers, business partners, and the local communities where we operate, giving us a premier platform to further showcase the Porsche brand.”


Boasting enhanced performance, a sharpened design and more exciting features as standard, the new Cayenne extends the model’s twelve-year success story as it continues to underline its position as a true sports car amongst SUVs.


The all-new generation Cayenne has been launched in seven versions: Cayenne V6, Cayenne S, Cayenne GTS, Cayenne Turbo, Cayenne Diesel, Cayenne S Diesel and for the first time, the Cayenne S E-Hybrid, the first plug-in hybrid in the premium SUV segment.
   

Adding another chapter to Porsche’s unrivalled legacy of breaking new automotive ground, this model, together with the Panamera S E-Hybrid and the 918 Spyder, makes Porsche the world's only carmaker to offer three plug-in hybrid models.


Since its inception the Cayenne has come to realise and define an ambitious dream; a luxury SUV with sports car credentials. With typical Porsche DNA the new Cayenne delivers a pioneering benchmark whether being driven through the city, in challenging off-road conditions or in the ultimate test; on the race track.


All seven new Cayenne models feature redeveloped engines which deliver higher torque than their predecessors, coupled with lower fuel consumption, as Porsche continues its ethos of delivering increased power without compromising efficiency. When matched with more precise handling capabilities, the new Cayenne represents a sports SUV beyond compare.




At first glance, the new Cayenne is a Porsche through and through with its bi-xenon headlights and four-point LED daytime running lights. The new layout of the model’s rear lights creates a three-dimensional effect with the brake lights designed in four elements.


The license plate, boot handle and lights are now integrated more elegantly into the boot lid. In addition to other modifications, the newly developed exhaust tailpipes are now incorporated in the lower rear section, while an automatically activating boot lid is fitted as standard.


In the interior, much of the layout has been shaped around the driver, with a new multifunction sport steering wheel – which can also be found in the 918 Spyder – featuring shift paddles as standard. The rear seating system is even more comfortable, with optional seat ventilation now available for the first time.


Leading the model field is the compelling Cayenne Turbo, powered by a 4.8-litre bi-turbo V8 engine that produces 520 hp at 6,000 rpm and 750 Newton metres of torque from 2,250 to 4,000 rpm. This lets the Cayenne Turbo accelerate from zero to 100 km/h in just 4.5 seconds (4.4 seconds with the optional Sport Chrono package). Its top speed is 279 km/h. NEDC fuel consumption is 11.5 l/100 km.


The new Cayenne models are now available at Porsche Centre Dubai, delivering high-end dynamic performance with the typical Porsche spread of efficiency, undiminished ride comfort and exclusive features fitted as standard.



The basic retail prices in Dubai are as follows:

Cayenne V6    AED        273,000
Cayenne Diesel    AED    272,100
Cayenne S Diesel    AED    328,500
Cayenne S    AED    323,500
Cayenne GTS    AED    372,100
Cayenne Turbo    AED    514,300
Cayenne S E-Hybrid    AED    316,600

- Sarah Brook, Total Communications Dubai - also photos