Dubai Company in move to pioneer new global sustainable water generation solution 08.07.2015: Caption: Miran Ellahee, CEO of MAZ Gulf FZE MAZ Gulf FZE partners with WaterMicronWorld to introduce technology

Caption:    Miran Ellahee, CEO of MAZ Gulf FZE


MAZ Gulf FZE partners with WaterMicronWorld to introduce technology which can tackle world’s water scarcity, create next billion dollar industry


An assembly plant is being set up in Dubai for a pioneering sustainable water generation system which has been designed as a practical and economical solution to the global problem of water scarcity.


Dubai-based MAZ Gulf FZE has signed a master distribution agreement with WaterMicronWorld, the world’s leading supplier of Flow Innovation Technology (FIT) water generators, and expects to begin assembly of units for the international market from Jebel Ali Free Zone next year.


The two companies believe the partnership will introduce the next billion dollar industry to the Middle East and Africa, a region facing the world’s most serious water shortage problems.


Developed and patented by WaterMicronWorld, the FIT method, described by the manufacturers as the world’s most eco-friendly water generation system, is much cheaper and far more productive than existing water generation technology.


It is expected to change the face of water generation worldwide. Customers for the plants in the Middle East and Africa will be national water authorities for whom the prospect of an effective, economical and sustainable water solution will be priceless.


“This is a breakthrough in the search for sustainable solutions to water shortage globally as a result of shrinking ice caps and lakes due to global warming, and increasing demands,” said Miran Ellahee, CEO of MAZ Gulf FZE, a green energy consultancy. 


“It has the capacity to generate water in any part of the world, irrespective of the climate. From a business perspective, we believe we are at the forefront of the next billion dollar industry.”


FIT technology generates water from the air and is therefore carbon neutral. It will be of particular interest in the UAE, which is urgently seeking solutions to the problem of water scarcity.


In March, H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, issued a law establishing the UAE Water Aid Foundation. Annexed to Dubai Electricity and Water Authority (DEWA), it is tasked with finding sustainable solutions to water shortage through use of solar energy


Francisco Rodriguez, CEO of WaterMicronWorld, said: “FIT water generation plants have major advantages over methods such as desalination or reverse osmosis which use existing water sources to clean water. They require a vast capital outlay and cause their own environmental problems. Dumping salt produced in desalination back into the sea affects ecology of marine life.


“FIT technology is also cheaper and can produce much larger volumes of water than water generators (AWGs), which have been in existence for a number of years but are effective only in areas of high humidity. The largest capacity AWGs produce no more than 5,000 litres per day.”


FIT water generators generate up to 10 million litres of water per day, and do it much more cheaply than desalination or reverse osmosis. The cost of producing water using FIT based on a 10 million litre per day plant is $0.0006 per litre or $0.60 cents per cubic meter. By comparison DEWA currently charges customers $0.0025 per liter or $2.50 per cubic meter.


“We expect the Middle East and Africa to be a lucrative market for us,” said Rodriguez. “FIT does not generate water from humidity, so is not only effective in hot humid climates. Whether in the South Pole, the desert, rain forest or the plains of Africa, our plants will effectively produce water.”


Since launching FIT water generation plants in the Far East late last year, WaterMicronWorld won multi-million dollar orders from PETRONAS and the Government of Indonesia.


- LIndsay Johnston, Total Communications Dubai - also photo