Iconix accelerates international growth with opening of office in Dubai 17.09.2017: Iconix Brand Group, Inc., the world’s premier brand management company with a diverse portfolio of more than 30 consumer brands

Iconix Brand Group, Inc., the world’s premier brand management company with a diverse portfolio of more than 30 consumer brands, announces today that the company has opened its first office in Dubai.



The new Dubai base is intended to drive global expansion for Iconix in the Middle East and North Africa, as well as support existing strategic alliances in the region.



Based in Jumeirah Lakes Towers, the office of Iconix MENA Limited will focus on identifying new partnership opportunities while also providing support for existing retail relationships with powerhouses such as Landmark Group, Al-Futtaim Group, Cartoon Fashion Ltd., and ByCop SAL Company Ltd.



Commenting on the announcement, Abdulla Aljarrah, General Manager of Iconix MENA Limited, stated: “The opening of our first regional office in Dubai represents a major investment by Iconix to accelerate sales for our business partners and enhance the performance of our brands in the Middle East and North Africa.”



“By working closely with our partners in the region, Iconix has developed unique insights into local markets and we are now perfectly positioned to grow our business by differentiating ourselves through even stronger brand management and partner engagement.


Our goal is to maximize the presence of Iconix brands by working exclusively with local partners and capitalising on the increasing popularity of online shopping in the region.”



Anchored by the powerful business platforms of Lee Cooper, Cannon and Umbro, Iconix is enthusiastic about the prospects to expand its business across the MENA region for a broad range of brands within its portfolio.



“Expansion in the MENA region from the dynamic business hub of Dubai forms an important part of our drive to create and develop global brands like Starter, Danskin, Mossimo and Ocean Pacific,” said Willy Burkhardt, President of Iconix International.
 


“For us, Dubai’s position as a pulsating trend setter in the region highlights the outstanding possibilities we also see for our premium athletic brand, Starter, as well as Danskin, which is a leading maker of dance and activewear, and the vibrant lifestyle brand of Joe Boxer, among others.”






Iconix MENA Limited


Iconix MENA Limited manages the MENA region licensing and brand management activities of Iconix Brand Group for nearly 30 brands including Ocean Pacific®, Starter®, Ecko Unltd., Danskin®, Rocawear®, Ed Hardy®, Zoo York® and Mossimo®. Iconix MENA Limited is based in Dubai and is a joint venture between Iconix Brand Group and CAA-GBG. Iconix MENA Limited carries out extensive marketing and design for all the brands in its portfolio to ensure the successful integration of these brands into the MENA region marketplace.


Iconix Brand Group


Iconix Brand Group owns a portfolio of 30 brands in the fashion, home and lifestyle arena, licensed across more than 100 countries and anchored by two global, UK-based brands—Umbro and Lee Cooper. It produces flexible and innovative business development structures ranging from traditional licensing and online/offline partnerships to co-ownership of brand IP and co-investment in product development and store rollouts. The Company’s expertise on the ground drives locally relevant brand positioning, marketing, operational and activation support.


The group spans across 6 continents and 23 offices and supports a network of hundreds of licensees and many direct-to-retail arrangements including partnerships with Macy’s, Falabella, S-Group/Prisma, Sports Direct, Future Group, Kmart Australia, Suburbia, Target, Hites, Go Sport, Hudson’s Bay and Walmart.



Lindsay Johnston / Hanae Ouakrime, Total Communications Dubai - also photo