New products for baby's health

Mumtaz, one of the UK’s leading Asian foods manufacturers, is launching new Halal baby foods which help combat infant anaemia at the Halal World Expo in Abu Dhabi.

Mumtaz baby foods are the only baby food products on the market to include Halal meat, a step towards combating iron deficiency anaemia (IDA) in infants.

IDA is when a child has inadequate iron in their blood which has been conclusively seen to delay psychomotor development and impair cognitive performance of infants, with lasting affects on their language skills, motor skills, and coordination, equivalent to a five to 10 point deficiency in IQ.

Mumtaz baby food products, developed for infants at four and seven months and onwards, have a 20 per cent higher meat content than other baby food products in a direct effort to reduce baby anaemia. The products are 100 per cent Halal, enabling Muslim mothers to provide their babies Halal meat and ensuring a greater iron intake.

"We are excited to be able to present a very high quality halal product at the Halal World Expo" says Bill Kimberling, the commercial director at Mumtaz Ventures. "We believe it is our corporate responsibility to provide such a product to help combat infant anaemia, when according to the World Health Organisation, 73 per cent of all Muslim babies suffer, from some degree, of anaemia."

Mumtaz will be launching a wider range of Halal baby foods at the Halal World Expo, enabling exposure to international suppliers and distributors. The company has recently started stocking their products at Spinneys supermarkets in the UAE, but they will also be looking to build more relationships at the exhibition with other supermarkets and distributors to increase their brand and sales in the UAE. Other new products such as 100 per cent alcohol-free vinegar and salad dressing will also be launched at the event.

Christine Weaver, Exhibitions Director at IIR Middle East, said, "Halal World Expo is an ideal platform for Halal-related industries to meet with consumers and other suppliers, to discuss related issues, products and future possibilities. We look forward to welcoming Mumtaz to the event and it is especially exciting that they are launching such an important product."

The Halal World Expo, taking place from 9 – 11 December at the Abu Dhabi National Exhibition Centre, is organized by the Institute for International Research. Halal products, from food to pharmaceuticals, will be on display and visitors will also have an opportunity to get involved in discussions on Halal standards, branding, and market expansion.  

-Anya Leonard, Total Communications Dubai also photo-