CNH Industrial among the driving forces of industrial development in the Middle East

CNH Industrial among the driving forces of industrial development in the Middle East

29.11.2017: The Company was invited to take part in the international conference organized by the World Association of Investment Promotion Agencies

The Company was invited to take part in the international conference organized by the World Association of Investment Promotion Agencies (WAIPA), held in Dubai, in the United Arab Emirates.

At the conference, CNH Industrial underscored its presence in the Middle East region through its business segments, from construction equipment and industrial vehicles to mining equipment and gensets.

CNH Industrial N.V. (NYSE: CNHI / MI: CNHI) took part in the 22nd edition of the World Investment Conference, an annual event organized by the World Association of Investment Promotion Agencies (WAIPA).

The conference, held on November 27 and 28 in Dubai, UAE, was attended by investment promotion agencies from all over the world, high ranking representatives of public and private institutions, development agencies, universities and NGOs.

The 2017 edition of the conference, which is traditionally oriented towards the promotion of direct foreign investment, was particularly aimed at supporting investments that are able to guarantee sustainable development at local and global levels.

CNH Industrial was the only private corporation in the capital goods sector to be invited to the conference, due in part to its business portfolio that covers all areas of infrastructure development, from earthmoving equipment to goods and passenger transport vehicles, from quarry-construction vehicles to engines for power generation applications.

 The Company is present in the Middle East and North African regions with an extensive sales and service network for several of its brands, notably CASE Construction Equipment, IVECO, IVECO ASTRA and FPT Industrial.

The Company was represented at the conference by Michele Ziosi, Head of Institutional Relations Europe, the Middle East, Africa and Asia-Pacific, who opened his talk by explaining how the CASE brand has been progressively expanding in the Gulf region, starting from Dubai itself, with the goal of accompanying the continual growth taking place in the area.

Also, in relation to the challenges and opportunities of corporate investments, Ziosi stressed that “the sustainability of products and processes is a key ingredient of the success of a company's investments.

In this context, CNH Industrial's leadership in the research, development and sale of alternative fuel machines and engines alongside the most advanced and cleanest of conventional fuel units, provides ample evidence of the Company’s commitment to assisting in the drive to reduce emissions in the environment; likewise, the Company's many projects supporting local communities testify to its commitment in the realm of social accountability.”

CASE Construction: a growing presence in the Gulf Region

The global construction equipment brand of CNH Industrial, which this year celebrates 175 years since its establishment by founder Jerome I. Case, is present in the Middle East and the North-East Africa region with a central coordination facility for the entire area located in Dubai, and a sales and service network comprising of 17 dealerships.

The brand’s main products are backhoe loaders, skid-steer loaders, compact track loaders, crawler excavators, graders and wheel loaders.

During the World Investment Conference, CASE presented its new logistics center, inaugurated in Dubai last year, which today allows the brand to cover the service and parts requirements of the entire region.

 The center holds stocks of more than 11,000 different parts, making it possible to reduce lead times drastically. A shipment for Saudi Arabia, which used to take six weeks by sea freight, can now be delivered in less than a week overland, or even in just 24 hours by air freight.

IVECO, ASTRA and FPT Industrial: serving the industrial world in the Middle-East and Africa

The IVECO brand has been present in the Gulf region for 20 years and also counts strong roots in East Africa, continuing with the tradition that has seen Fiat’s industrial vehicles playing a key role in the development of the Middle Eastern area.

There are ten specialized IVECO centers in the region and a further five IVECO ASTRA centers, the Company's quarry and construction vehicles brand. Oman is also home to further brands in the commercial vehicles segment of CNH Industrial, namely IVECO BUS (buses and coaches) and Magirus (firefighting equipment).

CNH Industrial’s powertrain specialist FPT Industrial has a strong presence in the region, especially in the power generation sector, where the engines designed and produced by FPT Industrial are installed in gensets supplying power to a broad range of infrastructure facilities in the public and private sectors.

The brand also operates in other areas, such as applied research and solutions for agriculture. One example from Eastern Africa, in Kenya, sees FPT Industrial involved in the project “A new engine for sustainable farming: training and innovative technology.” This initiative foresees the implementation of new irrigation techniques at the farm belonging to the Jomo Kenyatta University of Agriculture and Technology.

 Together with its know-how, FPT Industrial will supply a motor pump (complete with a full engine with a manual accelerator and silent muffler) and a self-propelled sprinkler. As such, educational activities can be carried out amongst the university’s students to further diffuse the use of new agronomic techniques and professional skills for young farmers and local agricultural cooperatives.

Further to this initiative, IVECO and FPT Industrial are active in Africa with the TechPro2 program. This initiative is aimed at teaching specialized skills to the technicians of tomorrow in preparation for their entry into the job market in the automotive and industrial machinery sectors.

This year saw the inauguration of a new TechPro2 center in Johannesburg, South Africa, with both brands contributing in terms of providing tutor training and didactic materials as well as supplying commercial vehicles and engines for practical exercises and field tests.

-CNH - also logo


29.11.2017 / MaP

More News

Four secret features to find when investing in real estate
ARTAR Real Estate enhances living standards by addressing less apparent pitfalls in residential towersCaption:    Mada Residences: improving quality of life with features more >>
Exhibitors seek to expand their reach at SIAL Middle East 2017
Organic, health-orientated food companies to carve out share of UAE market worth AED 154 millionAbu Dhabi Date Palm Exhibition opens door to on-site sales for publicsphoto caption:    SIAL Middle East will provide an ideal platform more >>
Dubai land transactions soar by AED30 billion over five years
Business Bay a key area for more land development says fäm Properties chief after company secured AED700 million plot dealThe value of annual land sales in Dubai has r more >>
Dubai Municipality starts geotechnical investigation for Dubai Strategic Sewer Tunnel Project
Multi-billion dirham project to construct more than 70km of tunnels as part of broader  development of modern city infrastructure geared to population growthCaption:    Dubai Municipality and engineering consultant Parsons have begun exploratory w more >>
Lack of transparency must be addressed to progress Middle East Financial Markets
 ICA Conference in Dubai to discuss importance of GCC sovereign wealth funds photo caption:    Colin Ellis: “Greater transparency would bolster investor confidence” more >>
Financial Markets Conference Dubai challenges industry experts to brace for change
 ICA Conference in Dubai to address the rise of populism in the West, the importance of GCC sovereign wealth funds and the sharing economyA leading economic macro analyst has called for a “Mini Marshall Plan” to help the Middle East push up economic growth and reduce dependency on commodities. more >>
ATCUAE Endeavours to Curtail Fraudulent International Driving Licenses
The digital age brings with it both conveniences and challenges. Eveything is at our fingertips from groceries to high end luxury items to government documents. This has made our lives much easier and freed up time to spend at work or at leisure. However, the advent of online shopping comes at a small price. The number of fraudulent vendors has increased over the y more >>
Dubai property development to deliver 163,840 new units over next five years
New fäm Properties real time analysis of real estate data aims to make buying decisions more rational for investors, end-usersProperty development in Dubai is scheduled to deliver another 387 real estate projects offering 163,840 new units more >>
Berkeley Assets sets up MENA HQ in Dubai
Multi-asset firm invests in real estate, hospitality, logistics and technology sectors; sets task to change the face of private equity in the regionphoto caption:    Justin Quan, more >>
SIAL Middle East to host 22,000 food industry experts
Four new features enrich 8th edition of exhibition; Abu Dhabi Date Palm Exhibition to host 80 date producers, suppliers from 12 countries photo caption:     Onsite sale of date fruit for the first time at Abu Dhabi Date Palm Exhibition more >>
Butti Saeed Al Kindi officially opens HR Summit & Expo 2017
Digital technologies offer infinite possibilities to HR professionals Caption:    The HR Summit & Expo was officially opened by Butti Saeed Al Kindi, Second Deputy Chairman of the Dubai World Trade CentreButti more >>
Dubai Off-plan property sales edge ahead of ready transactions for first time since 2008
Shift away from speculation shows signs of market maturing says fäm Properties chief Al MsaddiOff-plan property sales now account for more than half of total real estate transactions in Dubai for the first time sinc more >>
Exhibitors at HR Summit & Expo Dubai to showcase innovative, breakthrough services
Tech solutions, data analytics to ready HR pros for key role in organisational strategyphoto caption:    HR tech solutions to be showcased at this year’s HR Summit & ExpoHuman resources professionals who adopt the more >>
Dubai continues its quest to become the most active city in the World
This weekend marked the half-way point of the inaugural Dubai Fitness Challenge which sees hundreds of thousands of participants from across the city commit to 30 minutes of any exercise for 30 days.In a huge fitness event at the city’s worl more >>
District One Residences takes centre stage at Dubai Property Show in Mumbai
Caption:     District One Residences, a new low to mid rise apartment concept in Mohammed Bin Rashid Al Maktoum City – District One, will be showcased at Dubai Property Show Mumbai, 3-5 November, Bandra Kurla Complex more >>
FÄM Properties chief honoured by Dubai Land Department
.... for outstanding contribution to Dubai real estateAl Msaddi has built one of the emirate’s leading real estate brokerages in just eight yearsCaption:     Firas Al Msaddi – honoured for his outstanding contribution more >>
On-time delivery growin in value for Dubai residential property investors - developer
ARTAR says punctuality, fire safety becoming increasingly important factors in high rise home buying decisions photo caption:   ARTAR Real Estate Development COO, Eng Okbah Abdulkarim more >>
Moorfields Eye Hospital Dubai shares optical expertise at VISION-X
Delivering a keynote session during the Moorfields Eye Hospital Dubai Ophthalmic Symposium, Sharon Hussain, an orthoptist from the Dubai branch shared her expertise on the aftercare of paediatric cataract extraction with Vision-X Opticare Conference delegates. more >>
Humaid Mohammed Al Qatami, Dubai Health Authority officially opens Vision X-2017
Contact lens designers in full force to tap into Middle East MarketHis Excellency Humaid Mohammed Obaid Al Qatami, Director General of the Dubai Health Authority today officially opened the Middle East’s largest optical trade show, Vision-X 2017, we more >>
South East Asian companies boost presence at Vision-X to bid for global business prospects
South Korean Designer to snap up market share for sunglasses in Middle EastCaption:                 TARA Eyewear’s uniquely patented clip-on sunglasses: Snap Shades more >>
Cityscape Global recorded off-plan sales top AED870 million
More than 45,000 participants attended Middle East’s leading real estate property showcaseCaption:    The Dubai Land Department reported more than AED870 million worth of property was sold during Cityscape Global more >>
ATCUAE Supports RTA in Fully Electronic Approval of Tourism Certificates
In an effort to reduce paper waste and support the UAE government authorities in becoming more sustainable, the Automobile and Touring Club of the UAE (ATCUAE) is now supporting the Dubai Roads and Transport Authority (RTA) in the fully more >>
Vision-X Dubai: Futuristic glasses, an alternative cure for children with lazy eyes?
Moorfields Eye Hospital Dubai expert will highlight treatments for amblyopia during Vision-X conferencesCaption:     Futuristic glasses, an alternative cure for children with lazy eyes?LCD occlusion glasses, designed t more >>
Bustling Emirates Motorsport Expo a treat for motorsport fans
Expo patron Mohammed Ben Sulayem headlines ATCUAE season launch at Dubai Autodrome Photo caption:   Mohammed Ben Sulayem at the Emirates Motorsport Expo 15 September 2017 more >>
Iconix accelerates international growth with opening of office in Dubai
Iconix Brand Group, Inc., the world’s premier brand management company with a diverse portfolio of more than 30 consumer brands, announces today that the company has opened its first office in Dubai. The new Dubai base is intended to drive global expansion for Iconix in the Middle East and North Africa, as well as support existing strategic allianc more >>
Expanded Emirates Motorsport Expo returns to Dubai
Mohammed Ben Sulayem to headline ATCUAE Season Launch at Dubai AutodromePhoto caption:    ATCUAE President Mohammed Ben Sulayem – “The remarkable turnout we received from the first Expo made it clear that more >>
Cityscape Global Dubai registers 25% growth
...year on year for visitors on first two daysPhoto caption:    Cityscape Global registers 25% increase in visitors for first two days. Major developers confirm host of real estate sales amidst a surge o more >>
Saudi investors to keep faith in Dubai real estate
ARTAR COO says the emirate’s property market has a proven reputation for delivering long-term benefits Saudi Arabian investors will continue to put their faith in Dubai real estate because the emirate’s property market has a proven re more >>
Property buyers told to focus on supply factor when weighing up investment options
Fäm Properties CEO AL Msaddi says creative marketing can confuse inexperienced investorsInvestors weighing up their options in Dubai real estate were warned today to focus on un more >>
Cityscape Global Awards for emerging markets
... celebrate international architectural excellencePhoto caption: Winners of the Cityscape Global Awards for the Emerging MarketsMore than 300 entrants shortlisted to 11 winners from UAE, Bahrain, Saudi Arabia, Kuwait, Argentina, more >>
Dubai property market changing face
Building surge highlights changing face of investment in Dubai real estate - Al MsaddiFäm Properties CEO spotlights market shift at Cityscape Global as plot owners take development route, land advisory set to boom, speculators fade more >>
Cityscape Global Dubai 2017 official opens
Photo caption:    Cityscape Global has officially opened at the Dubai World Trade Centre, running until Wednesday 13 SeptemberRegion’s largest real estate event offers diverse portfolio of projects, on-site sa more >>
Introducing District One Residences, a distinguished adress in the centre of Dubai, UAE
Photo caption:    District One Residences, a new low to mid rise apartment concept in Mohammed Bin Rashid Al Maktoum City – District One, will be launched at Cityscape Global, 11-13 September, DWTCThe new Dist more >>
FÄM Properties reveals Bitcoin payment option for rentals
11.09.2017 major new Dubai destinationAl Msaddi says landlords believe cryptocurrency initiatives will attract educated, savvy tenantsPhoto caption:    Firas Al Msaddi, CEO of more >>
Developer uses new cladding technology to boost fire resistance on Dubai Residential Tower
ARTAR turns Cityscape Global spotlight on Signature Collection of  elite 4-bedroom Downtown apartments at Mada ResidencesPhoto caption:    Eng Okbah Abdulkarim, Chief Operating more >>
Cityscape Global Adu Dhabi opens tomorrow
- Hundreds of property developers prepare to launch, showcase and sell theirs projects at Cityscape Globalphoto caption:    Makers District, a waterfront community on Reem Island, Abu Dhabi, offering an 118-hectar more >>
Dubai schoolboy Kart star sets sight on new targets
...after entering record booksPhoto caption:  Winner Jamie Day in the lead at MSA Kartmasters GP.DESC student Jamie Day makes history as youngest class winner in UK series where pr more >>
UAE optical industry at 18th edition of Vision-X
UAE census finds malls account for one third of all optical store visits; Middle East optical industry now worth Eur 2.4 billionContact lens manufacturers to corner growth of UAE optical industry at 18th edition of Vision-X Caption:   &nb more >>
Shortlist revealed for coveted Cityscape awards for Emerging Markets
Photo caption:    The Cityscape Awards for Emerging Markets will take place during a gala dinner at Conrad Hotel Dubai on Monday 11 September.Organisers confirm highest number of submi more >>
2001-2023 copyright